Overview

Campaigns, Ad Placements, and Cost Lines can be linked to entities in external integration providers, creating connections that allow information to flow between OneStrata and the provider:

OneStrata Entity	Provider Type	Linked External Entity
Campaign	Ad Server	OneStrata campaign → CM360 campaign OneStrata campaign → Flashtalking campaign
Campaign	DSP	OneStrata campaign → DV360 campaign
Ad Placement	Ad Server	OneStrata Ad Placement → CM360 placement OneStrata Ad Placement → Flashtalking placement
Cost Line	DSP	OneStrata Cost Line → DV360 insertion order OneStrata Cost Line → The Trade Desk campaign
	Search	OneStrata Cost Line → Google Ads campaign
	Social	OneStrata Cost Line → Meta campaign

Linked Campaigns

OneStrata campaigns can be linked to the following external entities:

OneStrata Entity	Provider Type	Linked External Entity	Suggested Documentation
Ad Placement	Ad Server	OneStrata Ad Placement → CM360 placement OneStrata Ad Placement → Flashtalking placement	Manage Linked Ad Placements
Campaign	Ad Server	OneStrata campaign → CM360 campaign OneStrata campaign → Flashtalking campaign	Manage Linked Campaigns
Campaign	Campaign	DSP	Manage Linked Campaigns	OneStrata campaign → DV360 campaign	Manage Linked Campaigns
Cost Line	DSP	OneStrata Cost Line → Beeswax campaign OneStrata Cost Line → DV360 insertion order OneStrata Cost Line → The Trade Desk campaign	Manage Linked Cost Lines
Cost Line	Search	OneStrata Cost Line → Google Ads campaign	Manage Linked Cost Lines
Cost Line	Social	OneStrata Cost Line → Meta campaign	Manage Linked Cost Lines

Unlink a Campaign

Unlinking a OneStrata campaign from an ad server campaign is only possible if no Ad Placements have been uploaded to the ad server campaign yet.

To unlink a OneStrata campaign from an external campaign (a CM360 campaign, Flashtalking campaign, or DV360 campaign), do the following:

Open the OneStrata campaign.
Go to the appropriate external integration dashboard:
- To unlink a CM360 campaign, go to the Ad Server dashboard for CM360.
- To unlink a Flashtalking campaign, go to the Ad Server dashboard for Flashtalking.
- To unlink a DV360 campaign, go to the DSP dashboard for DV360.
Click the View Campaign button to open the View Campaign widget.
At the bottom of the View Campaign widget, click Unlink.

View the Details of a Linked External Campaign

To view the details of an external campaign (a CM360 campaign, Flashtalking campaign, or DV360 campaign) linked to a OneStrata campaign, do the following:

Open the OneStrata campaign.
Go to the appropriate external integration dashboard:
- To view the details of a CM360 campaign, go to the Ad Server dashboard for CM360.
- To view the details of a Flashtalking campaign, go to the Ad Server dashboard for Flashtalking.
- To view the details of a DV360 campaign, go to the DSP dashboard for DV360.

Click the View Campaign button to open the View Campaign widget.

The following information about the linked external campaign is displayed:


Linked By	The OneStrata user who linked the OneStrata and external campaigns.
Linked Date	The date that the OneStrata and external campaigns were linked.
Advertiser	The name and identifier of the external advertiser, in the external integration provider's platform.
Campaign	The name of the external campaign, in the external integration provider's platform.
External ID	The identifier of the external campaign, in the external integration provider's platform.
Date Range / Start Date	The date range or start date of the external campaign, in the external integration provider's platform.

Linked Ad Placements

OneStrata Ad Placements can be linked to the following external entities:

OneStrata Entity	Provider Type	Linked External Entity	Suggested Documentation
Ad Placement	Ad Server	OneStrata Ad Placement → CM360 placement OneStrata Ad Placement → Flashtalking placement	Manage Linked Ad Placements
Campaign	Ad Server	OneStrata campaign → CM360 campaign OneStrata campaign → Flashtalking campaign	Manage Linked Campaigns
Campaign	DSP	OneStrata campaign → DV360 campaign	Manage Linked Campaigns
Cost Line	DSP	OneStrata Cost Line → Beeswax campaign OneStrata Cost Line → DV360 insertion order OneStrata Cost Line → The Trade Desk campaign	Manage Linked Cost Lines
Cost Line	Search	OneStrata Cost Line → Google Ads campaign	Manage Linked Cost Lines
Cost Line	Social	OneStrata Cost Line → Meta campaign	Manage Linked Cost Lines

Unlink an Ad Placement

Unlinking an Ad Placement from an ad server placement has the following effects:

The newly unlinked Ad Placement can be linked to a different (new or existing) ad server placement.
Delivery data for the now-unlinked ad server placement is no longer available in OneStrata.
The unlinked ad server placement is not deleted automatically. If the ad server placement itself should be deleted, this must be done within the Ad Server provider platform.

To unlink an Ad Placement from an ad server placement, do the following:

Open the OneStrata campaign that contains the Ad Placement to be unlinked.
Go to the appropriate Ad Server dashboard:
1. To unlink a CM360 placement, go to the Ad Server dashboard for CM360.
2. To unlink a Flashtalking placement, go to the Ad Server dashboard for Flashtalking.
Select the Ad Placement. Only one Ad Placement can be unlinked at a time.
Click the Unlink button. This opens a message asking the user to confirm that the Ad Placement should be unlinked.
Confirm that the Ad Placement should be unlinked by clicking the Unlink button. The status of the Ad Placement in the Ad Server grid changes from Uploaded to Not Uploaded.

Update a Linked Ad Server Placement

For a linked Ad Placement and ad server placement pair, any changes made in OneStrata to the Ad Placement are not automatically sent to the linked ad server placement. Instead, these updates must be manually uploaded.

To update an ad server placement linked to an Ad Placement, do the following:

Open the OneStrata campaign that contains the linked Ad Placement.
Go to the appropriate Ad Server dashboard:
1. To update a CM360 placement, go to the Ad Server dashboard for CM360.
2. To update a Flashtalking placement, go to the Ad Server dashboard for Flashtalking.
In the Ad Server dashboard:
1. Make any desired changes to the Ad Placement.
2. Click the Save Changes button to save the changes in OneStrata.
Select the updated Ad Placement.
Click the Upload button to open the Upload widget.
In the Upload widget:
1. Review the updated values that will be sent to the Ad Server provider.
2. Click the Update button.

View the Delivery Metrics of a Linked Ad Server Placement

Delivery metrics are only available for ad server placements linked to Ad Placements created from standard Cost Lines.
Delivery metrics are only available for ad server placement linked to Ad Placements that have a Supplier entity mapped to an Ad Server provider supplier.

If an Ad Placement and ad server placement are linked, the vendor delivery cost and number of delivered units of the linked ad server placement can be viewed and used for actualization within OneStrata.

To view the delivery metrics of an ad server placement linked to an Ad Placement, do the following:

Open the OneStrata campaign that contains the linked Ad Placement.
Go to the campaign's Actualization tab.
In the Standard Actualization grid, do the following:
1. Find the Actualization grid line that represents the linked Ad Placement, using the (Cost Line) ID or External ID values.
  
  Delivery data is broken out by billing period month, with each month corresponding to a Billing Period line.
2. If necessary, scroll horizontally until the 3rd Party Cost and 3rd Party Unit columns are reached.
  3rd Party Cost The vendor delivery cost of the linked ad server placement.
  3rd Part Unit The number of delivered units of the linked ad server placement.

The 3rd Party Cost and 3rd Party Unit values can be used for actualization. For more information, see Actualize a Standard Media Cost Line, making sure to select 3rd Party as the source in step 7.

Linked Cost Lines

OneStrata Cost Lines can be linked to the following external entities:

OneStrata Entity	Provider Type	Linked External Entity	Suggested Documentation
Ad Placement	Ad Server	OneStrata Ad Placement → CM360 placement OneStrata Ad Placement → Flashtalking placement	Manage Linked Ad Placements
Campaign	Ad Server	OneStrata campaign → CM360 campaign OneStrata campaign → Flashtalking campaign	Manage Linked Campaigns
Campaign	DSP	OneStrata campaign → DV360 campaign	Manage Linked Campaigns
Cost Line	DSP	OneStrata Cost Line → Beeswax campaign OneStrata Cost Line → DV360 insertion order OneStrata Cost Line → The Trade Desk campaign	Manage Linked Cost Lines
	Cost Line	Search		OneStrata Cost Line → Google Ads campaign	Manage Linked Cost Lines
	Cost Line	Cost Line		Social	Manage Linked Cost Lines	OneStrata Cost Line → Meta campaign	Manage Linked Cost Lines

Unlink a Cost Line

Unlinking a Cost Line from an external entity has the following effects:

The newly unlinked Cost Line can be linked to a different (new or existing) entity belonging to the same external integration provider.
Delivery data for the now-unlinked external entity is no longer available in OneStrata.
The unlinked external entity is not deleted automatically. If the external entity itself should be deleted, this must be done within the external integration provider platform.

To unlink a Cost Line from an external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign), do the following:

Open the OneStrata campaign that contains the Cost Line to be unlinked.
Go to the appropriate external integration dashboard:
- To unlink a DV360 insertion order, go to the DSP dashboard for DV360.
- To unlink a campaign in The Trade Desk, go to the DSP dashboard for The Trade Desk.
- To unlink a Google Ads campaign, go to the Search dashboard for Google Ads.
- To unlink a Meta campaign, go to the Social dashboard for Meta.
Click the Unlink button. This opens a message asking the user to confirm that the Cost Line should be unlinked.
Confirm that the Cost Line should be unlinked by clicking the Unlink button. The status of the Cost Line changes from Uploaded to Not Uploaded.

Update an Entity Linked to a Cost Line

For a linked Cost Line and external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) pair, any changes made in OneStrata to the Cost Line are not automatically sent to the linked external entity. Instead, these updates must be manually uploaded.

To update an external entity linked to a Cost Line, do the following:

Go to the appropriate dashboard:
- To update a DV360 insertion order, go to the DSP dashboard for DV360.
- To update a campaign in The Trade Desk, go to the DSP dashboard for The Trade Desk.
- To update a Google Ads campaign, go to the Search dashboard for Google Ads.
- To update a Meta campaign, go to the Social dashboard for Meta.
Review the values of the Cost Line. Depending on whether or not the user is currently logged in to the external integration provider, the highlighted values are different:
- Logged out: Values that are mismatched between what is currently committed on the Schedule grid and what was last uploaded to the external integration provider are highlighted with a yellow background.
- Logged in: Values that are mismatched between what is currently committed on the Schedule grid and what is currently in the external integration provider are highlighted with a yellow background.
Select the Cost Line.
Click the Update button to open the Update widget.
In the Update widget:
1. In the Update Provider Data section, review the values. The updated values (marked with green) will be sent to the external integration provider and will replace the previously uploaded or current values (marked with red).
2. Click the Update button.

View the Delivery Metrics of an Entity Linked to a Cost Line

Delivery metrics are only available for entities linked to standard Cost Lines.

If a Cost Line and external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) are linked, the vendor delivery cost and number of delivered units of the linked external entity can be viewed and used for actualization within OneStrata.

To view the delivery metrics of an external entity linked to a Cost Line, do the following:

Open the OneStrata campaign that contains the linked external entity
Go to the campaign's Actualization tab.
In the Standard Actualization grid, do the following:
1. Find the Actualization grid line that represents the linked Ad Placement, using the (Cost Line) ID or External ID values.
  
  Delivery data is broken out by billing period month, with each month corresponding to a Billing Period line.
2. If necessary, scroll horizontally until the Site Cost and Site Unit columns are reached.
  Site Cost The vendor delivery cost of the linked external entity.
  Site Unit The number of delivered units of the linked external entity.

The Site Cost and Site Unit values can be used for actualization. For more information, see Actualize a Standard Media Cost Line, making sure to select Site as the source in step 7.

View the Details of an Entity Linked to a Cost Line

To view the details of an external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) linked to a Cost Line, do the following:

Open the OneStrata campaign.
Go to the appropriate external integration dashboard:
- To view the detail of a DV360 insertion order, go to the DSP dashboard for DV360.
- To view the details of a campaign in the Trade Desk, go to the DSP dashboard for The Trade Desk.
- To view the details of a Google Ads campaign, go to the Search dashboard for Google Ads.
- To view the details of a Meta campaign, go to the Social dashboard for Meta.
Select the Cost Line.

Click the View Upload button to open the View Upload widget.

The following information about the linked external entity is displayed:


DV360 campaign	Linked By	The OneStrata user who linked the external entity and Cost Line.
DV360 campaign	Linked Date	The date that the external entity was linked.
DV360 campaign, Google Ads campaign, Meta campaign	Advertiser	The advertiser of the linked entity, as specified in the external integration provider.
DV360 campaign, Google Ads campaign, Meta campaign	Name / Campaign	The name of the linked entity, as specified in the external integration provider.
DV360 campaign	External ID	The identifier that the external integration provider uses for the linked entity.
Google Ads campaign, Meta campaign	Budget	The budget of the linked entity, as specified in the external integration provider.
Google Ads campaign, Meta campaign	Buying Type	The buying type of the linked entity, as specified in the external integration provider.
Google Ads campaign, Meta campaign	Objective	The objective of the linked entity, as specified in the external integration provider.
DV360 campaign, Google Ads campaign, Meta campaign	Date Range / Start Date	The date range or start date of the linked entity, as specified in the external integration provider.

Content

Space Tools

Table of Contents

Overview

Linked Campaigns

Unlink a Campaign

View the Details of a Linked External Campaign

Linked Ad Placements

Unlink an Ad Placement

Update a Linked Ad Server Placement

View the Delivery Metrics of a Linked Ad Server Placement

Linked Cost Lines

Unlink a Cost Line

Update an Entity Linked to a Cost Line

View the Delivery Metrics of an Entity Linked to a Cost Line

View the Details of an Entity Linked to a Cost Line

Provide feedback on this article


3rd Party Cost	The vendor delivery cost of the linked ad server placement.
3rd Part Unit	The number of delivered units of the linked ad server placement.


Site Cost	The vendor delivery cost of the linked external entity.
Site Unit	The number of delivered units of the linked external entity.

Content

Space Tools

Manage Linked Entities

Table of Contents

Overview

Linked Campaigns

Unlink a Campaign

View the Details of a Linked External Campaign

Linked Ad Placements

Unlink an Ad Placement

Update a Linked Ad Server Placement

View the Delivery Metrics of a Linked Ad Server Placement

Linked Cost Lines

Unlink a Cost Line

Update an Entity Linked to a Cost Line

View the Delivery Metrics of an Entity Linked to a Cost Line

View the Details of an Entity Linked to a Cost Line

Provide feedback on this article