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Campaigns, Ad Placements, and Cost Lines can be linked to entities in external integration providers, creating connections that allow information to flow between OneStrata and the provider:
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OneStrata campaigns can be linked to the following external entities:
Unlinking a OneStrata campaign from an ad server campaign is only possible if no Ad Placements have been uploaded to the ad server campaign yet. |
To unlink a OneStrata campaign from an external campaign (a CM360 campaign, Flashtalking campaign, or DV360 campaign), do the following:
To view the details of an external campaign (a CM360 campaign, Flashtalking campaign, or DV360 campaign) linked to a OneStrata campaign, do the following:
Field Name | Description |
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Linked By | The OneStrata user who linked the OneStrata and external campaigns. |
Linked Date | The date that the OneStrata and external campaigns were linked. |
Advertiser | The name and identifier of the external advertiser, in the external integration provider's platform. |
Campaign | The name of the external campaign, in the external integration provider's platform. |
External ID | The identifier of the external campaign, in the external integration provider's platform. |
Date Range / Start Date | The date range or start date of the external campaign, in the external integration provider's platform. |
OneStrata Ad Placements can be linked to the following external entities:
Unlinking an Ad Placement from an ad server placement has the following effects:
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To unlink an Ad Placement from an ad server placement, do the following:
For a linked Ad Placement and ad server placement pair, any changes made in OneStrata to the Ad Placement are not automatically sent to the linked ad server placement. Instead, these updates must be manually uploaded.
To update an ad server placement linked to an Ad Placement, do the following:
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If an Ad Placement and ad server placement are linked, the vendor delivery cost and number of delivered units of the linked ad server placement can be viewed and used for actualization within OneStrata.
To view the delivery metrics of an ad server placement linked to an Ad Placement, do the following:
Column Name | Description |
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3rd Party Cost | The vendor delivery cost of the linked ad server placement. |
3rd Part Unit | The number of delivered units of the linked ad server placement. |
The 3rd Party Cost and 3rd Party Unit values can be used for actualization. For more information, see Actualize a Standard Media Cost Line, making sure to select 3rd Party as the source in step 7.
OneStrata Cost Lines can be linked to the following external entities:
Unlinking a Cost Line from an external entity has the following effects:
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To unlink a Cost Line from an external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign), do the following:
For a linked Cost Line and external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) pair, any changes made in OneStrata to the Cost Line are not automatically sent to the linked external entity. Instead, these updates must be manually uploaded.
To update an external entity linked to a Cost Line, do the following:
Delivery metrics are only available for entities linked to standard Cost Lines. |
If a Cost Line and external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) are linked, the vendor delivery cost and number of delivered units of the linked external entity can be viewed and used for actualization within OneStrata.
To view the delivery metrics of an external entity linked to a Cost Line, do the following:
Column Name | Description |
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Site Cost | The vendor delivery cost of the linked external entity. |
Site Unit | The number of delivered units of the linked external entity. |
The Site Cost and Site Unit values can be used for actualization. For more information, see Actualize a Standard Media Cost Line, making sure to select Site as the source in step 7.
To view the details of an external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) linked to a Cost Line, do the following:
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