Table of Contents
Overview
Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.
OneStrata Actualization Terms and Concepts
Actualization Methods
In OneStrata, there are two ways that committed schedule lines can be actualized:
- Standard Actualization
- Margin Actualization
Standard Actualization
Use Standard Actualization to actualize committed standard schedule lines, which are committed media and non-media lines in the Schedule Grid that have a Cost Method value of Standard.
Standard Cost Method:
- Vendor Gross Cost = Client Gross Cost
- The Vendor costs and Client costs are connected. If one set of Vendor or Client costs (a combination of Unit and Rate, Unit and Total Cost, or Rate and Total Cost) are defined, all other Cost Types, like Client Commission or Vendor Discount, can be calculated from that set.
Margin Actualization
Depending on Enterprise settings, Margin Actualization may not be available as an actualization option.
Use Margin Actualization to actualize committed margin schedule lines, which are committed media and non-media lines in the Schedule Grid that have a Cost Method value of Margin.
Margin Cost Method:
- Vendor Net Cost =/= Client Net Cost
- The difference between the Vendor Net Cost and the Client Net Cost creates a "margin", which is income to the Agency.
- The Vendor and Client costs are calculated separately from each other. If one set of Vendor costs are defined, the other Vendor Cost Types can be calculated from that set but the Client Cost Types cannot, and vice versa.
- However, the Vendor and Client costs are connected by the Margin Percentage value. For example, Vendor Net Cost = Client Net Cost - (Client Net Cost x Margin Percentage)
Media Campaigns > (Specific Campaign) > Actualization Tab UI Reference
The Actualization tab displays a list of a campaign's committed schedule lines, by selected months (billing periods).
Actualization Tab UI Elements
Item | Description | |
---|---|---|
1 | Campaign Header | |
2 | Standard and Margin selection | Click to switch between actualizing standard schedule lines (Standard Actualization Grid) and actualizing margin schedule lines (Margin Actualization Grid). |
3 | Filters icon | Click to open the filter pane and filter through the list of all committed schedule lines. |
4 | Search bar | Search for a committed schedule line by Entity (Supplier or Order Partner) or ID. |
5 | Roll settings | Click to select how any under- or over-delivery balance is carried over to future months:
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6 | Apply Source button | Click to override the Actual Cost for Period, Actual Rate, and Actual Units values:
Only available on the Standard Actualization Grid. |
7 | Actualize button Inactive Active | If no Actualization Grid lines are selected, the Actualize button is inactive. If one or more Actualization Grid lines are selected, the Actualize button is active. Click to actualize selected lines. |
8 | Billing Period(s) filter | Click to select the months, or billing periods, that are displayed in the Actualization Grid.
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9 | Actualization Grid | A list of a campaign's committed schedule lines, by selected billing period(s). For more information, see Actualization Grid Reference. |
Actualization Grid Reference
Info Type | Actualization Grid Type | Column Name | Description |
---|---|---|---|
N/A | Standard / Margin | Checkbox | Click to select one or more Actualization Grid lines. |
N/A | Standard / Margin | Line Type | The type of the Actualization Grid line:
|
Flight | Standard / Margin | Status (Actualization Status) | The actualization status of the Actualization Grid line. If Line Type is Billing Period, the possible statuses are:
If Line Type is Placement, Media Package, Cost Package, Fee, or Order, the possible statuses are:
|
Flight | Standard / Margin | Invoice Status | The invoice status of the Actualization Grid line. If Line Type is Billing Period, the possible statuses are:
If Line Type is Placement, Media Package, Cost Package, Fee, or Order, the possible statuses are:
|
Flight | Standard / Margin | Entity Name | The name of the entity associated with the Actualization Grid line. If Line Type is Billing Period:
If Line Type is Placement, Media Package, Cost Package, or Fee:
If Line Type is Order:
|
Flight | Standard / Margin | Line Name | The name of a Cost line. A read-only value that is automatically populated from the media schedule. |
Flight | Standard / Margin | External ID | The External ID of a Billing Period line. A read-only value that is only populated if the Billing Period line has been exported to an external financial system. |
Flight | Standard / Margin | Start and End Date | The start and end dates of a Cost or Billing Period line. A read-only value that is automatically populated from the media schedule. |
Flight | Standard / Margin | Contract Total | The total Vendor Cost (in Vendor Currency) of the Actualization Grid line, for its entire flight.
A read-only value that is automatically populated from the media schedule. |
Flight | Standard / Margin | Rate Type | The Rate Type of a Cost or Fee line. A read-only value that is automatically populated from the media schedule. |
Flight | Standard / Margin | Rate | The Vendor Net Rate of a Cost or Billing Period line. A read-only value that is automatically populated from the media schedule. |
Flight | Standard / Margin | Units | The number of units of the Actualization Grid line, for its entire flight. A read-only value that is automatically populated from the media schedule. |
Billing Period | Standard / Margin | Current for Period | The total Vendor Cost (in Vendor Currency) of the Actualization Grid line, for the filtered billing periods(s).
A read-only value that is automatically populated from the media schedule. |
Billing Period | Standard / Margin | Pre-Actualized | If the line has never been actualized, the Pre-Actualized value is equal to the Current for Period value. When the line is actualized for the first time, the Pre-Actualized value becomes locked and no longer changes, even if the Current for Period value changes. For example, imagine a Cost line that has never been actualized:
Then, the Cost line is actualized in OneStrata:
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Billing Period | Standard / Margin | Balance | The difference between the Actual Cost for Period value (the value to be actualized or that is actualized) and the Current for Period value (the value that was committed).
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Billing Period | Standard | Actual Source | The source(s) of the Actual Cost for Period, Actual Rate, and Actual Units values:
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Billing Period | Standard | Actual Cost for Period | The Vendor Cost to be actualized or that is actualized, for the filtered billing period(s).
The Actual Cost for Period, Actual Rate, and Actual Units columns are linked, and their values are triangulated off each other. Actual Rate = Actual Cost for Period / Actual Units By default, the Actual Rate value is locked (not editable), and the Actual Cost for Period and Actual Units values are unlocked (editable). Click a lock icon to change whether the column is locked or unlocked. |
Billing Period | Standard | Actual Rate | The Rate to be actualized or that is actualized. |
Billing Period | Standard | Actual Units | The amount of Units to be actualized or that is actualized. |
Delivery | Standard | Site Cost | The amount of delivered Units of the Actualization Grid line, for the filtered billing period(s), as provided by the Vendor/Order Partner within Vendor Inbox. Only available if the Order was sent to an In-System Order Partner, and the Order Partner sent delivery metrics through Vendor Inbox. |
Delivery | Standard | Site Units | The amount of delivered Units of the Actualization Grid line, for the filtered billing period(s), as provided by the Vendor/Order Partner within Vendor Inbox. Only available if the Order was sent to an In-System Order Partner, and the Order Partner sent delivery metrics through Vendor Inbox. |
Delivery | Standard | 3rd Party Cost | The delivery cost of the Actualization Grid line, for the filtered billing period(s), as provided by the external integration Provider. Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers. For more information, see Manage External Integrations. |
Delivery | Standard | 3rd Party Units | The amount of delivered Units of the Actualization Grid line, for the filtered billing period(s), as provided by the external integration Provider. Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers. For more information, see Manage External Integrations. |
Billing Period | Margin | Vendor Net Cost (VC) | The amount that the vendor charges for the media purchase(s), after any discounts are applied but before any taxes are added. The Vendor Net Cost, Margin %, and Client Net Cost columns are linked, and their values are triangulated off each other. Margin Percentage = (Client Net Cost - Vendor Net Cost) / Client Net Cost By default, the Margin % value is locked (not editable), and the Vendor Net Cost and Client Net Cost values are unlocked (editable). Click a lock icon to change whether the column is locked or unlocked. |
Billing Period | Margin | Margin % | The difference between the cost of a media purchase (Vendor Net Cost) and the price at which it is sold (Client Net Cost), as a percentage of the price at which it is sold (Client Net Cost). Margin Percentage = (Client Net Cost - Vendor Net Cost) / Client Net Cost |
Billing Period | Margin | Client Net Cost (VC) | The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added. |