Overview

A Line Item is the workhorse of the Buzz system. It corresponds to a given buying activity, usually defined by a set of targeting criteria.

Create Line Item

To create a new line item:

Click New Line Item on the Line Items page or go to the universal Create button and select Line Item from the drop down. You will see a modal asking for required fields information:
Enter the required fields (marked with red asterisk) information:
- Advertiser and Campaign associated with your line item.
- Line Item Name and Type; Banner, Video, or Native.
  This cannot be changed once chosen.
Once you have entered all the required fields information, you can select Create & Continue if you would like to complete the set up for that specific line item. However, if you wish to complete the line item later, you can Create & Close to finish later. Additionally, if you select Create & Start Another, you can save the initial line item and begin creating a new one.

Line Item: General Tab

After finishing the requirements in the Create Line Item modal, you will see the Line Item > General tab page. This will show as Inactive.

The name of the line item shows in the header along with its ID number. Additionally, you can see the line item type and its status.
To edit the name of the line item, click on the name. Select the check once you are ready to save it.
To favorite the line item, click the star next to the line item name.

Essential Settings

Start with filling out all the required fields in the Essential Settings section:

Fill in the intended line item Start Date and End Date.
Select the Budget Type by choosing either Spend, Impression or Spend with Vendor Fees.
Enter the budget for the Line Item. Note: The budget of an individual Line Item cannot exceed the Campaign budget.
Select Bidding Strategy from the dropdown.You have the option of out-of-the box bidding strategies or custom bidding strategy. For more information on bidding, refer to Bidding Strategies .
Once you complete the above, click Create & Continue to proceed to the Flights section.

Flights

Line-item flights allow for granular control over the timing of line-item delivery. Flights can strictly control delivery time frames, and each can have their own budget. Read more about how to set up line item flights here .

Frequency Caps

When trafficking a Campaign and/or Line Item, you have the option of setting a Frequency Cap to restrict the number of times a particular ad will be shown to a particular user. Frequency is typically determined by the ID found in the bid request which corresponds to the Beeswax cookie ID on web traffic, and the Device ID on mobile in-app traffic. We also have additional ID types you can frequency cap on. Read more on how to set up frequency caps here.

Vendor Fees

Vendor Fees in the Beeswax platform are a way to optionally include serving costs associated with third-party vendors into Beeswax media spend and reporting. You can also create custom Vendor Fees to withhold your own fee (read here ). Vendor Fees can be applied at the campaign or line item level and allow clients to set a budget at the respective level that includes both media spend and vendor fees. Read more on how to set up vendor fees here.

Custom Event Association

Events are used to track conversions, installs, or other key activities. Read more on how to set up events here.

Revenue

You can set a Revenue value on a campaign or line item, which can be used to report on the revenue you have made from running a given campaign. You can in turn calculate the profit margin by subtracting Spend from Revenue. Read more about revenue here. Note: Adding this field does not impact bidding.

SKAdNetwork

SKAdNetwork is an attribution framework designed for mobile app install attribution on iOS 14 and future versions.

Ghost Bidding

Ghost Bidding is an implementation of a testing framework that allows customers to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the line item level, you can choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address.

Targeting

The targeting tab allows you to define your target audience so that your ad gets displayed to the right audience.

Modifiers

Buzz allows you to create lists of criteria for Bid Modifiers and Delivery Modifiers according to various targeting modules and keys. Bid Modifier terms use targeting keys to adjust the bid price. Delivery Modifier allocates delivery weight to specific inventory in real time based on the set rules. Learn more about Bid Modifiers and Delivery Modifiers.

To see how to bulk edit modifiers, please see Bulk Edit Modifiers

Creative Association

Creative association allows you to associate creatives to your line item.

To add a creative:

Click Add Creative Associations.
The Add Creative Associations page lists creatives associated with your campaign.
Choose creatives you would like to associate with the line item and click Add Selected.

To view how to bulk edit creatives, please see Bulk Edit Creatives.

Summary

The Summary tab displays the essential settings, associated creatives, and status of the line item. If you wish to change a setting, creative or enable the line item, you can click that element and be directed back to its page.

Analytics

The analytics tab shows two charts, Real Time Stats and Bid Decision Flow graphs. These charts display information about your line item so that you can help understand its performance. Note: You will see a new chart called Spend.

Real Time Stats and Spend

Learn more about Real Time Bidding Stats and Spend.

Spend Chart

This chart provides users with key line item details for better analysis and decision making. The chart includes three new data points called incremental spend (spend in that unit of time), budget (total budget cap on the line item), and total spend (the accumulated spend until that point of time). Additionally, we have enhanced our tooltip to display these elements data at a specific date/time. The chart will show dollar spend if the budget type is Spend with vendor fee or Spend, and it will show impressions if the budget type is Impression.

Forecasting

The forecasting tool provides customers with a projected number of available auctions for purchase based on matching targeting and creative parameters. Learn more about Availability Forecasting.

Bid Decision Flow

Learn more about Bid Decision Flow.

Activity Log

The activity log tab allows users to see every change that has been added and/or removed. Each action is given a log ID and categorized by its category, field and date of the change.

Duplicate

You can duplicate a line item while in edit mode. To duplicate, click the three-dots button on the right side of the screen.

Bulk Edit Line Items

To bulk edit line items, start by selecting the checkbox(s) next to the line item you’d like to edit. Once the line items have been selected selected, a tab will appear at the bottom of the screen. Select the “edit general” button to be redirected to the edit screen.

The bulk edit tab will allow users to edit the following fields for line items:

Essential settings
Flights
Frequency Caps
Vendor Fees
Custom Event Association
Revenue
SKAd Network
Ghost Bidding

Additionally, users can leverage a new operation dropdown that allows the following:

Add to existing
Remove all values
Replace all values

This feature is supported across flights, frequency cap, vendor fees and custom event association.

To save your edited line items, elect ‘Save & Continue’. If you’d like to cancel your edits, press cancel to be redirected back to the list view screen.

Bulk Edit Creatives

In order to bulk edit creatives, select the "Edit Creative Association" tab on the list view. Next, choose the operations found below:

Add to existing
Remove all values
Replace all values

After selecting the operation(s), click "add selected" to apply the operations. The creatives selected will appear on the screen, and users will be able to edit the association weight and start/end date.

Bulk Edit Modifiers

To bulk edit Modifiers, select the "Edit Modifiers" tab on the list view. The bulk edit tab will then allow users to edit the following fields:

Bid Modifiers:

Bid Modifier
Max bid
Min bid

Delivery Modifiers:

Delivery Modifier
Fallback weight

Apply changes by clicking "Save and close" for your creatives to update.

In-Line Edit

You can edit a line item while on the Line Items list view page. To begin editing, toggle the Edit Mode button on the right side of the screen next to Manage Columns.

Edit mode provides the ability to quickly edit a single or multiple line items on the list view page. Once the toggle is enabled, you can edit the name, status, budget, start/end dates. Select which field you would like to edit and enter the new value in the field.

Click Save Change to save your updates or Cancel to disregard any edits you made.

Quick Stats

The Quick Stats panel appears on the right-side of the General, Targeting, Analytics, and Summary pages. It shows key information for your Line Item and Campaign.

Bids & Wins: This graph pulls data of the past 6 hrs for your line item.
On Schedule Index: Like our List View OSI indicator, this chart shows:
- Time % (Black bar calculation) - Hours remaining / Total hours
- Budget % (Progress bar calculation / Number on the bottom left) - (Total flight budget – Flight spend) / Total flight budget
- Index calculation - Budget % / Time %
Start Date and End Date for your line item
Total Budget / Daily Budget
Total Spend / Remaining Budget
Total Impressions
Performance Report link: This link directs to a curated report set to your line item that shows:
- Line item ID
- Line Item Name
- Last 7 days metrics for:
  - Day
  - Creative ID
  - Impressions
  - Spend
  - Clicks
  - CTR
  - Video Complete Percent
Number of associated creatives

Line Item Health Check

We enhanced our Line Item “Health Check” feature to provide users with better notifications upfront when their line item might not be serving. These notifications are displayed in the summary, targeting, creative association and summary tabs under the header.

Each notification on the summary page is a redirect link that redirects you to the page where the issue is occurring.

There are two main types of notifications:

Critical Notifications are displayed in red and should be fixed immediately
Severe Notifications display in yellow and identify line-item criteria that may prevent your line item from serving. Severe notifications are dismissible

For additional information on this feature, visit Line Item Doctor.

Line Item Delivery Column

The bidding and winning columns have been consolidated into a new column called “Delivery Status”. The new column will display three main statuses that will show whether your line item is either: Winning, Not bidding, or not winning.

Warning Opt-Out

The "Warning Opt out" allows users to opt-out of warnings presented to them when configuring line items. Users can click the "Don't ask me again" checkbox which will remove the warning from their workflow for faster line item enablement.

After a user clicks "Don't ask me again", the notification will re-appear on the following page for five seconds. In order to subscribe, click the desired checkbox and select "save anyway".