Use * syntax for faster search

Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



Table of Contents


Overview

Line item flights allow for granular control over the timing of line item delivery. Flights can strictly control delivery time frames, and can each have their own budget. The budget type is inherited from the line item and total budget of all flights cannot exceed the line item’s budget. 


Creating a Line Item Flight

Start by navigating to Line Items > click line item name > click General tab. From this screen, complete the essential settings section and then select Flights.

From the General tab, there will be an option to choose the pacing for the flight once the bidding strategy has been selected on the line item. Pacing is a required field for the flight.

Once pacing is selected, a view will expand that displays the line item flight information:

  1. To get started, choose a 'budget carry over' setting. See below for an explanation of the selectable options from this dropdown:

    For any of the three options, once the flight is over by 12 hours, the un-used budget on the flight will be allocated to future flights based on the carry-over type selected:

    None: Selected by default. No budget will carry over to the next flight. Additionally, you will be able to set a planned budget of custom or spend all.

    Add To next flight: Add all the remaining budget to the next available flight’s budget.  

    Distribute evenly: Any remaining budget will be distributed evenly to current and future flights. Each flight will receive the same amount of budget. 

    Prorated by length:  The remaining budget will be distributed prorated to the length of each future flight, meaning the longer flight will receive more carried-over budget than a shorter flight.

  2. Next, fill out the flight's table information below the Budget Carry Over dropdown.
    1. Enter a flight name.
    2. Select a start and end date (Required).

    3. Enter a planned budget amount (Required).

    4. Review the Approximate Post Flight Remaining budget below the 'End Date' field. This number takes the amount of budget from the line item and subtracts what is spent from your flights. Ensure the remaining budget is not negative.

      A planned budget can be either: Custom or Spend All. Only a budget carry over of type none will allow you to choose spend all.

  3. There will be an option to create another flight from this screen. Once done creating flights, select Save and Continue to finish setting up the line item.

Flight Summary

Once flight is completed, select the summary tab and navigate to Essential Settings within the line item to view the flight's settings. 

  • View the budget carry over selection and flights that have been set up.
  • To edit/view a flight, select that flight to be redirected to the general tab.


Flight Quick Stats

Flight quick stats will enhance the data insights offered when working with flights. This includes the following: 

Budget Information

  • Planned Budget
    • Planned budget means the budget planned to spend for that individual flight.

  • Carryover Budget

    • Carry over will display the carry over amount from the previous flight(s).

  • Total Flight

    • Total Flight Budget will show the sum of planned budget and budget carry over column.

Analytics

  • Spend
    • The spend column will show the total amount spent for that flight.

  • Impressions
    • The impressions will show the total amount of impressions for that flight.

  • OSI
    • The on schedule indicator for that flight.


Rules for Flights

  • Line Item Flights are validated to assure that both the time intervals and budgets make logical sense: 
  • Two flights within the same Line Item cannot have overlapping date ranges. 
  • Flights cannot start before the Line Item start_date. 
  • Flights cannot end after the Line Item end_date.
  • The total budget of all flights cannot exceed the budget of the Line Item. 


FAQ

Does my line item have to have a pacing of flights?

  • You can still use flights without setting your pacing to "flights'. Note, if your pacing is NOT flights then your line item could spend when flights are not running. To reference the most updated spend, see "Total Spend" in the quick stats tab. 

What does add to next flight mean?

  • After the a flight has ran and the end date has been met. The remaining budget of that flight will be added to the future flight. Note, the flights carry over column will need at least 12 hours to have passed to get updated. 

 What does distribute evenly mean?

  • The system will recalculate the remaining budget of all other flights 12 hours after the end of the current flight and that remaining budget will get evenly distributing to each future flight set up. 

What does pro-rate by length mean?

  • The system will recalculate the remaining budget of all other flights 12 hours after the end of the current flight and that remaining budget will get added pro-rated to the length of EACH future flight. So  the longest future flight will more carried over budget. 

I don't see this feature available in my UI?

  • Your buzzkey must have line item v2 enabled 
  • No labels
Provide feedback on this article