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Table of Contents


Overview 

Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. ​Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.

OneStrata Actualization Terms and Concepts

Actualization Methods

In OneStrata, there are two ways that committed schedule lines can be actualized:

  • Standard Actualization
  • Margin Actualization

Standard Actualization

Use Standard Actualization to actualize committed standard schedule lines, which are committed media and non-media lines in the Schedule Grid that have a Cost Method value of Standard.

Standard Cost Method:

  • Vendor Gross Cost = Client Gross Cost
  • The Vendor costs and Client costs are connected. If one set of Vendor or Client costs (a combination of Unit and Rate, Unit and Total Cost, or Rate and Total Cost) are defined, all other Cost Types, like Client Commission or Vendor Discount, can be calculated from that set.

Margin Actualization

Depending on Enterprise settings, Margin Actualization may not be available as an actualization option.

Use Margin Actualization to actualize committed margin schedule lines, which are committed media and non-media lines in the Schedule Grid that have a Cost Method value of Margin.

Margin Cost Method:

  • Vendor Net Cost =/= Client Net Cost
  • The difference between the Vendor Net Cost and the Client Net Cost creates a "margin", which is income to the Agency.
  • The Vendor and Client costs are calculated separately from each other. If one set of Vendor costs are defined, the other Vendor Cost Types can be calculated from that set but the Client Cost Types cannot, and vice versa.
  • However, the Vendor and Client costs are connected by the Margin Percentage value. For example, Vendor Net Cost = Client Net Cost - (Client Net Cost x Margin Percentage) 

Media Campaigns > (Specific Campaign) > Actualization Tab UI Reference

The Actualization tab displays a list of a campaign's committed schedule lines, by selected months (billing periods).

Actualization Tab UI Elements


Item

Description

1Campaign Header

2Standard and Margin selection

Click to switch between actualizing standard schedule lines (Standard Actualization Grid) and actualizing margin schedule lines (Margin Actualization Grid).

3

Filters icon

Click to open the filter pane and filter through the list of all committed schedule lines.

4

Search bar

Search for a committed schedule line by Entity (Supplier or Order Partner) or ID.

5

Roll settings

Click to select how any under- or over-delivery balance is carried over to future months:

  • None: The balance is not distributed. Instead, the overall totals on the schedule line will be updated.
  • Proportionally: The balance is evenly distributed over the remaining months of the campaign.
  • Next Month: The entire balance is carried over to the next month of the campaign.
  • Last Month: The entire balance is carried over to the final month of the campaign.

6

Apply Source button


Click to override the Actual Cost for Period, Actual Rate, and Actual Units values:

  • Committed: The Actual values are reset to the media schedule values.
  • Site: The Actual values are updated to match the values of the Site columns.
  • 3rd Party: The Actual values are updated to match the values of the 3rd Party columns.

Only available on the Standard Actualization Grid.

7

Actualize button

Inactive

Active

If no Actualization Grid lines are selected, the Actualize button is inactive.

If one or more Actualization Grid lines are selected, the Actualize button is active. Click to actualize selected lines.

8

Billing Period(s) filter

Click to select the months, or billing periods, that are displayed in the Actualization Grid.

  • If the campaign is in-flight, by default the billing period is the previous month of the campaign.
  • If the campaign has not started yet, by default the billing period is the first month of the campaign.
  • If the campaign has already finished, by default the billing period is the last month of the campaign.
9Actualization Grid

A list of a campaign's committed schedule lines, by selected billing period(s).

For more information, see Actualization Grid Reference.


Actualization Grid Reference

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Info TypeActualization Grid TypeColumn NameDescription
N/A

Standard / Margin

CheckboxClick to select one or more Actualization Grid lines.
N/AStandard / MarginLine Type

The type of the Actualization Grid line:

  • Media or Non-Media
  • Order
  • Cost Package, Media Package, Placement, or Fee
  • Billing Period
FlightStandard / Margin

Status (Actualization Status)

The actualization status of the Actualization Grid line.

If Line Type is Billing Period, the possible statuses are:

  • Not Actualized: The Billing Period line is not actualized in OneStrata.
  • Actualized: The Billing Period line is actualized in OneStrata.

If Line Type is Placement, Media Package, Cost Package, Fee, or Order, the possible statuses are:

  • Not Actualized: None of the Billing Period lines filtered under the line are actualized.
  • Partially Actualized: At least one, but not all, of the Billing Period lines filtered under the line are actualized.
  • Actualized: All of the Billing Period lines filtered under the line are actualized.
FlightStandard / Margin

Invoice Status

The invoice status of the Actualization Grid line.

If Line Type is Billing Period, the possible statuses are:

  • Not Invoiced: The Billing period line is not invoiced (no invoice has been created for the billing period).
  • Invoiced: The Billing Period line is invoiced (an invoice has been created for the billing period).

If Line Type is Placement, Media Package, Cost Package, Fee, or Order, the possible statuses are:

  • Not Invoiced: None of the Billing Period lines filtered under the line are invoiced.
  • Partially Invoiced: At least one, but not all, of the Billing Period lines filtered under the line are invoiced.
  • Invoiced: All of the Billing Period lines filtered under the line are invoiced.
FlightStandard / MarginEntity Name

The name of the entity associated with the Actualization Grid line.

If Line Type is Billing Period:

  • Entity Name: The month and year of the billing period
  • ID: Billing Period ID - The unique, OneStrata identification number of the Billing Period line.

If Line Type is Placement, Media Package, Cost Package, or Fee:

  • Entity Name: The name of the Supplier
  • ID: Cost Line ID - The unique, OneStrata identification number of the associated schedule line.

If Line Type is Order:

  • Entity Name: The name of the Order Partner. Click the Entity Name link to open the Order screen of the Order.
  • ID: Order ID - The unique, OneStrata identification number of the associated Order.
FlightStandard / MarginLine Name

The name of a Cost line.

A read-only value that is automatically populated from the media schedule.

FlightStandard / MarginExternal ID

The External ID of a Billing Period line.

A read-only value that is only populated if the Billing Period line has been exported to an external financial system.

FlightStandard / Margin

Start and End Date


The start and end dates of a Cost or Billing Period line.

A read-only value that is automatically populated from the media schedule.

FlightStandard / MarginContract Total

The total Vendor Cost (in Vendor Currency) of the Actualization Grid line, for its entire flight. 

  • On the Standard Actualization Grid, depending on the primary Cost Type of the campaign, the Contract Total value is equal to the Vendor Gross Cost or the Vendor Net Cost.
  • On the Margin Actualization Grid, the Contract Total value is equal to the Vendor Net Cost.

A read-only value that is automatically populated from the media schedule.

FlightStandard / Margin

Rate Type


The Rate Type of a Cost or Fee line.

A read-only value that is automatically populated from the media schedule.

FlightStandard / MarginRate

The Vendor Net Rate of a Cost or Billing Period line.

A read-only value that is automatically populated from the media schedule.

FlightStandard / MarginUnits

The number of units of the Actualization Grid line, for its entire flight. 

A read-only value that is automatically populated from the media schedule.

Billing PeriodStandard / MarginCurrent for Period

The total Vendor Cost (in Vendor Currency) of the Actualization Grid line, for the filtered billing periods(s).

  • On the Standard Actualization Grid, depending on the primary Cost Type of the campaign, the Current for Period value is equal to the Vendor Gross Cost or the Vendor Net Cost.
  • On the Margin Actualization Grid, the Current for Period value is equal to the Vendor Net Cost.

A read-only value that is automatically populated from the media schedule.

Billing PeriodStandard / MarginPre-Actualized

If the line has never been actualized, the Pre-Actualized value is equal to the Current for Period value.

When the line is actualized for the first time, the Pre-Actualized value becomes locked and no longer changes, even if the Current for Period value changes.

For example, imagine a Cost line that has never been actualized:

  • Its Current for Period value is $100.
  • Its Pre-Actualized value is set to whatever the Current for Period value is, which is $100.
  • If the Cost line's Current for Period value changes, its Pre-Actualized value also changes.

Then, the Cost line is actualized in OneStrata:

  • At the time of actualization, its Current for Period value is $100.
  • At the time of actualization, its Pre-Actualized value is also $100, and becomes locked.
  • Afterwards, if the Cost line's Current for Period value changes (for example, it increases to $125), its Pre-Actualized value does not change (it remains $100).
Billing PeriodStandard / MarginBalance

The difference between the Actual Cost for Period value (the value to be actualized or that is actualized) and the Current for Period value (the value that was committed).

  • On the Standard Actualization Grid, depending on the primary Cost Type of the campaign, the Balance value is equal to the Vendor Gross Cost or the Vendor Net Cost.
  • On the Margin Actualization Grid, the Balance value is equal to the Vendor Net Cost.
Billing PeriodStandardActual Source

The source(s) of the Actual Cost for Period, Actual Rate, and Actual Units values:

  • Committed: The media schedule
  • Site: The Actualization Grid's Site columns
  • 3rd Party: The Actualization Grid's 3rd Party columns 
  • Manual: The user has manually changed one or more values
Billing PeriodStandardActual Cost for Period

The Vendor Cost to be actualized or that is actualized, for the filtered billing period(s).

  • On the Standard Actualization Grid, depending on the primary Cost Type of the campaign, the Actual Cost for Period value is equal to the Vendor Gross Cost or the Vendor Net Cost.
  • On the Margin Actualization Grid, the Actual Cost for Period value is equal to the Vendor Net Cost.

The Actual Cost for Period, Actual Rate, and Actual Units columns are linked, and their values are triangulated off each other.

Actual Rate = Actual Cost for Period / Actual Units

By default, the Actual Rate value is locked (not editable), and the Actual Cost for Period and Actual Units values are unlocked (editable). Click a lock icon to change whether the column is locked or unlocked.

Billing PeriodStandardActual Rate

The Rate to be actualized or that is actualized.

Billing PeriodStandardActual Units

The amount of Units to be actualized or that is actualized.

DeliveryStandardSite Cost

The amount of delivered Units of the Actualization Grid line, for the filtered billing period(s), as provided by the Vendor/Order Partner within Vendor Inbox.

Only available if the Order was sent to an In-System Order Partner, and the Order Partner sent delivery metrics through Vendor Inbox.

DeliveryStandardSite Units

The amount of delivered Units of the Actualization Grid line, for the filtered billing period(s), as provided by the Vendor/Order Partner within Vendor Inbox.

Only available if the Order was sent to an In-System Order Partner, and the Order Partner sent delivery metrics through Vendor Inbox.

DeliveryStandard3rd Party Cost

The delivery cost of the Actualization Grid line, for the filtered billing period(s), as provided by the external integration Provider.

Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers.

For more information, see Manage External Integrations.

DeliveryStandard3rd Party Units

The amount of delivered Units of the Actualization Grid line, for the filtered billing period(s), as provided by the external integration Provider.

Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers.

For more information, see Manage External Integrations.

Billing PeriodMarginVendor Net Cost (VC)

The amount that the vendor charges for the media purchase(s), after any discounts are applied but before any taxes are added.

The Vendor Net Cost, Margin %, and Client Net Cost columns are linked, and their values are triangulated off each other.

Margin Percentage = (Client Net Cost - Vendor Net Cost) / Client Net Cost

By default, the Margin % value is locked (not editable), and the Vendor Net Cost and Client Net Cost values are unlocked (editable). Click a lock icon to change whether the column is locked or unlocked.

Billing PeriodMarginMargin %

The difference between the cost of a media purchase (Vendor Net Cost) and the price at which it is sold (Client Net Cost), as a percentage of the price at which it is sold (Client Net Cost).

Margin Percentage = (Client Net Cost - Vendor Net Cost) / Client Net Cost

Billing PeriodMarginClient Net Cost (VC)

The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added.

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