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Table of Contents



Overview

The following table describes the possible linking between OneStrata entities and DV360 entities:

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Provider Type

Provider(s)

OneStrata Entity to External Entity Linking

Recommended Documentation

Ad Server

Campaign Manager 360 (CM360)

OneStrata campaign → CM360 campaign

OneStrata Ad Placement → CM360 placement

Manage CM360 Integrations

Innovid (formerly Flashtalking)

OneStrata campaign → Innovid campaign

OneStrata Ad Placement → Innovid placement

DSP

Buyer Cloud (formerly FreeWheel DSP)


OneStrata Client → Buyer Cloud advertiser

OneStrata Cost Line → Buyer Cloud campaign

Manage FreeWheel Buyer Cloud Integrations

Display & Video 360 (DV360)

OneStrata campaign → DV360 campaign

OneStrata Cost Line → DV360 insertion order

Manage DV360 Integrations

The Trade Desk

OneStrata Cost Line → The Trade Desk campaign

Manage The Trade Desk Integrations

Search


Google Ads

OneStrata Cost Line → Google Ads campaign

Manage Google Ads Integrations

Social


Meta

OneStrata Cost Line → Meta campaign

Manage Meta Integrations


Manage DV360 Campaigns

Linking a OneStrata campaign to a DV360 campaign creates a connection that enables Cost Lines to be linked to DV360 insertion orders

Follow the steps in Link a Campaign to a New External Campaign.

In the Link Campaign widget, enter the following information:

Field NameStep(s)
Create Campaign / Existing Campaign

Check that the Create Campaign option is selected. If not, select Create Campaign.

Advertiser

Search for a DV360 advertiser by entering at least three letters of the advertiser name.

Then, select the desired advertiser.

Name

Choose one of the following options:

  • Keep the automatically generated DV360 campaign name. By default, the DV360 campaign name is the same as the OneStrata campaign name.

  • Enter the desired DV360 campaign name.
Start Date

Select a start date for the DV360 campaign. By default, the DV360 campaign start date is the same as the OneStrata campaign start date.

Optional

End Date

Optional: Select an end date for the DV360 campaign.
Planned Spend

Choose one of the following options:

  1. Default to Media Schedule: Use the sum of the Vendor Net Cost values (of the Cost Lines on the DSP grid) as the planned spend budget of the DV360 campaign.

  2. Manual Input: Enter the planned spend budget of the DV360 campaign.
KPIThe value of the KPI field is set to Cost per thousand and cannot be changed within OneStrata.
KPI AmountEnter the performance goal amount of the DV360 campaign.

Follow the steps in Link a Campaign to an Existing External Campaign.

In the Link Campaign widget, enter the following information:

Field NameStep(s)
Campaign

Search for a DV360 campaign by entering at least three letters of the campaign name.

Then, select the desired campaign.

Read-only

Start Date

The value of the Start Date field is automatically populated from the selected DV360 campaign and cannot be changed within OneStrata.

Read-only

Planned Spend

The value of the Planned Spend field is automatically populated from the selected DV360 campaign and cannot be changed within OneStrata.

 Manage Linked DV360 Campaigns

Follow the steps in Unlink an External Campaign From a Campaign.

View the Details of a Linked DV360 Campaign

Follow the steps in View the Details of an External Campaign Linked to a Campaign.


Manage DV360 Insertion Orders

In order to link a Cost Line to a DV360 insertion order, the following conditions must be met:

Follow the steps in Link a Cost Line to a New External Entity.

In the Upload widget, enter the following additional information:

Field NameAction
Create Insertion Order / Link Existing Insertion OrderCheck that the Create Insertion Order option is selected. If not, select Create Insertion Order.
Name

Choose one of the following options:

  • Keep the automatically generated insertion order name. By default, the insertion order name is the same as the Cost Line name.

  • Enter the desired insertion order name.
Date RangeSelect a start and end date for the insertion order.

Read-only

Goal Type

The value of the Goal Type field is set to Cost per thousand (CPM) and cannot be changed within OneStrata. 
Goal AmountEnter the performance goal amount of the insertion order.
Budget Amount

Choose one of the following options:

  • Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the insertion order budget.

  • Manual Input: Enter the insertion order budget.

Read-only

Pacing Period

The value of the Pacing Period field is set to Flight and cannot be changed within OneStrata.

Follow the steps in Link a Cost Line to an Existing External Entity.

If a single DV360 insertion order campaign is selected, the following information about the insertion order is displayed in the Upload widget:

Field NameAction

Read-only

Date Range

The value of the Date Range field is automatically populated from the selected insertion order and cannot be changed within OneStrata.

Read-only

Budget Amount

The value of the Budget Amount field is automatically populated from the selected insertion order and cannot be changed within OneStrata.

If multiple campaigns are selected, no additional information is displayed.

Manage Linked DV360 Insertion Orders

Update a Linked DV360 Insertion Order

Follow the steps in Update an External Entity Linked to a Cost Line.

Follow the steps in Unlink an External Entity From a Cost Line.

View the Details of a Linked DV360 Insertion Order

Follow the steps in View the Details of an External Entity Linked to a Cost Line.

The View Upload widget displays the following information:

Field NameDescription
Linked ByThe OneStrata user who linked the DV360 insertion order.
Linked DateThe date that the DV360 insertion order was linked.
Date RangeThe date range of the DV360 insertion order.
AdvertiserThe advertiser of the DV360 insertion order.
NameThe name of the DV360 insertion order.
External IDThe DV360 identifier of the DV360 insertion order.

View the Delivery Metrics of a Linked DV360 Insertion Order

Follow the steps in View the Delivery Metrics of an External Entity Linked to a Cost Line.

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