Table of Contents
Overview
Platform targeting is used to ensure you are targeting the desired device or platform, including device types and operating systems.
Targeting Keys
| Targeting Key | Description | Recommendation |
| Bandwidth | Device bandwidth, e.g. cellular network, ethernet or WiFi | Use INCLUDE or EXCLUDE targeting. |
| Browser | User’s web browser (Chrome, Safari) | Use INCLUDE or EXCLUDE targeting. |
| Browser Version | User’s browser version | Use INCLUDE or EXCLUDE targeting. |
| Carrier | Device carrier or ISP, e.g. VERIZON | Use INCLUDE or EXCLUDE targeting. |
| Device Type | The type of device from which the impression originated, e.g. Mobile Phone, CTV, Tablet, etc. | Use INCLUDE or EXCLUDE targeting. |
| Device Make | Make of the device, e.g. Apple. | Use INCLUDE or EXCLUDE targeting. |
| Device Model | Model of the device, e.g. iPhone. | Use INCLUDE or EXCLUDE targeting. |
| Device Screen Size | Physical dimensions of the screen size. The sizes are (in pixel area): XL - Greater than 640001 L - From 250001 to 640000 M - From 90001 to 250000 S - Less than or equal to 90000 | Use EXCLUDE targeting. INCLUDE targeting may limit delivery. |
| Operating System | Specifies the operating system of the device. | Use INCLUDE or EXCLUDE targeting. |
| Operating System Version | Specifies the operating system version of the device (iOS 10, Android Honeycomb, etc) | Use INCLUDE or EXCLUDE targeting. |
Best Practices For Platform Targeting
There are several different ways you can target mobile app, mobile web or desktop web inventory. Below are the best practices that optimize for both reach and accuracy:
| Platform | Best practice targeting to reach Platform |
| Desktop Web | For Desktop Web inventory, best practice is simply to utilize the “Operating System” key within the“Platform” targeting module. Specifically, INCLUDE target Windows, OSX, Linux/Unix, within the “Operating System” targeting key. |
| Mobile App | For Mobile App inventory, the best practice is to target utilize the “Environment Type” targeting key within the “Inventory” targeting module. Specifically, select the “In-App” value from the “Environment Type” targeting key. |
| Mobile Web | To target mobile web, the best practice is to combine “Operating System” and “Environment Type” targeting. Specifically you should
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