Table of Contents |
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Overview |
Platform targeting is used to ensure you are targeting the desired device or platform, including device types and operating systems. |
| Targeting Key | Description | Recommendation |
| Bandwidth | Device bandwidth, e.g. cellular network, ethernet or WiFi | Use INCLUDE or EXCLUDE targeting. |
| Browser | User’s web browser (Chrome, Safari) | Use INCLUDE or EXCLUDE targeting. |
| Browser Version | User’s browser version | Use INCLUDE or EXCLUDE targeting. |
| Carrier | Device carrier or ISP, e.g. VERIZON | Use INCLUDE or EXCLUDE targeting. |
| Device Type | The type of device from which the impression originated, e.g. Mobile Phone, CTV, Tablet, etc. | Use INCLUDE or EXCLUDE targeting. |
| Device Make | Make of the device, e.g. Apple. | Use INCLUDE or EXCLUDE targeting. |
| Device Model | Model of the device, e.g. iPhone. | Use INCLUDE or EXCLUDE targeting. |
| Device Screen Size | Physical dimensions of the screen size. The sizes are (in pixel area): XL - Greater than 640001 L - From 250001 to 640000 M - From 90001 to 250000 S - Less than or equal to 90000 | Use EXCLUDE targeting. INCLUDE targeting may limit delivery. |
| Operating System | Specifies the operating system of the device. | Use INCLUDE or EXCLUDE targeting. |
| Operating System Version | Specifies the operating system version of the device (iOS 10, Android Honeycomb, etc) | Use INCLUDE or EXCLUDE targeting. |
There are several different ways you can target mobile app, mobile web or desktop web inventory. Below are the best practices that optimize for both reach and accuracy:
| Platform | Best practice targeting to reach Platform |
| Desktop Web | For Desktop Web inventory, best practice is simply to utilize the “Operating System” key within the“Platform” targeting module. Specifically, INCLUDE target Windows, OSX, Linux/Unix, within the “Operating System” targeting key. |
| Mobile App | For Mobile App inventory, the best practice is to target utilize the “Environment Type” targeting key within the “Inventory” targeting module. Specifically, select the “In-App” value from the “Environment Type” targeting key. |
| Mobile Web | To target mobile web, the best practice is to combine “Operating System” and “Environment Type” targeting. Specifically you should
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