The second-highest level entity within the OneStrata platform, but the highest level entity within the business structure.

An Agency contains one or more Business Units.

A fee that is automatically created within a media schedule when a Fee assignment is added to a Placement.

A pre-existing Assigned Fee record defines how each value in the resulting Assigned Fee cost line is calculated. These values cannot by changed by the user within the schedule.

A billing period defines the committed financial details (the amount that a vendor should be paid or that a client should be gilled) of a given month of service for a Cost Line.

All Cost Lines have at least one billing period.

A fee that is manually added to a media schedule, and has some pre-defined values.

A pre-existing Central Fee record defines how some values in the resulting Central Fee cost line are calculated. Depending on additional settings, these values can or cannot be modified within the schedule.

The cost type that the Client Commission Percentage is applied to:

• Client Gross Cost: The amount that the client is quoted, before any discounts are applied.
• Client Net Cost: The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added.

A Cost Package represents a group of (secondary) Placements and/or (secondary) Media Packages that are purchased together at a single and fixed total cost, from the same vendor.

Flight dates, the number of units, and the rate type of each secondary Placement or Media Package can be independently defined.

A field that represents an attribute. For example, the Start Date of a campaign or the External Link Status of an Ad Placement.

In the query results data table, located in the Data section, dimensions appear as blue columns.

A fee that is completely manually added to a media schedule, and has no pre-defined values.

All values in the resulting Entered Fee cost line are filled in by the user, within the schedule.

The highest level entity within the OneStrata platform. 

Enterprises are configured and managed by OneStrata. If you want to modify any Enterprise-level settings, contact your OneStrata representative.

A flight period defines the period of time that a media activity purchase runs for, as well as the number of units purchased during that time frame.

Standalone / Secondary Placements and Media Packages have at least one flight period.

Child Placements, Cost Packages, and Fees do not have any flight periods.

The actualization of committed margin schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Margin.

For more information on the Margin Cost Method option, see Cost Methods.

A field that represents quantitive information and that can be used in a calculation. For example, Client Net Amount (CC) or Impressions.

In the query results data table, located in the Data section, measures appear as orange-brown columns.

A Media Package represents a group of (children) Placements that are purchased together as a package, from the same vendor.

Flight dates, the number of units, the cost per unit, and the rate type are set at the parent Media Package level, and all children Placements inherit those values.

There are two types of Media Packages:

• Standalone Media Package: A Media Package that is purchased alone (not as part of a Cost Package)
• Secondary Media Package: A Media Package that is purchased as part of a Cost Package

The entity that runs a media activity. Order requests are sent to an Order Partner entity for confirmation or rejection.

There are four types of Order Partners:

• External Order Partners
• In-system Order Partners
• Internal seller Order Partners
• Auto-confirmation Order Partners

A Placement represents the purchase of a single ad unit, with one format and one set of format dimensions.

There are three types of Placements:

• Standalone Placement: A Placement that is purchased alone (not as part of a Media Package or Cost Package)
• Child Placement: A Placement that is purchased as part of a Media Package
• Secondary Placement: A Placement that is purchased as part of a Cost Package, but not as part of a Media Package

A rate type is the pricing model by which ad units are purchased.

There are three rate types:

• Fixed
• Percentage of Media (POM)
• Other (Volume-based)

The actualization of committed standard schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Standard.

For more information on the Standard Cost Method option, see Cost Methods.

The flight periods and billing periods of a Schedule grid line can be viewed and managed through the Unit Calendar. The Unit Calendar has two parts:

• Unit Calendar bars: A high-level summary and visual representation of a Schedule grid line's flight periods or billing periods
• The Unit Calendar widget: A detailed list of a Schedule grid's line flight periods or billing periods. Flight-level adjustments, like changing the start or end date of a flight period, can be made through the Unit Calendar widget.

A fee that is calculated by adding a buffer to units, and multiplying the sum by a volume-based rate. The buffer and rate are defined in the Fee record's Buffer and Vendor Rate fields, and the units are specified on the Placement that the fee is assigned to.

Volume-based Rate Types include CPM (Impressions), CPC (Clicks), and CPA (Acquisitions).