Table of Contents
A
Agency (entity)
Also Called: Advertising Agency
The second-highest level entity within the OneStrata platform, but the highest level entity within the business structure.
An Agency contains one or more Business Units.
For more information, see About Entities.
Agency Currency
Also Called: AC, Base Currency, Local Currency
The currency in which the Agency transacts. All cost lines in a campaign must be in the same Agency Currency.
For more information, see Costs and Calculations.
assigned fee
The fee is assigned to a specific Placement line.
A pre-existing Assigned Fee record defines how the cost of the Assigned fee is calculated, and the calculated fee cost cannot be changed by the user within the schedule.
For more information, see About Fees and Tech Rates.
B
billing period
A billing period defines the committed financial details (the amount that a vendor should be paid or that a client should be gilled) of a given month of service for a Cost Line.
All Cost Lines have at least one billing period.
For more information, see About Flight Periods, Billing Periods, and Unit Calendar.
Business Unit (entity)
An office, branch, or subdivision within an Agency.
For more information, see About Entities.
C
central fee
The fee is added to a media schedule, with some pre-defined values.
A pre-existing Central Fee record defines how the cost of the Central fee is calculated. Depending on an additional setting, the calculated fee cost can or cannot be changed by the user within the schedule.
For more information, see About Fees and Tech Rates.
Client (entity)
Also Called: Advertiser
Who an Agency or Business Unit is planning and buying media for.
For more information, see About Entities.
Client Commission
For more information, see Costs and Calculations.
Client Commission Basis
The cost type that the Client Commission Percentage is applied to:
- Client Gross Cost: The amount that the client is quoted, before any discounts are applied.
- Client Net Cost: The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added.
For more information, see Costs and Calculations.
Client Commission Percentage
The percentage of commission that the client is charged.
For more information, see Costs and Calculations.
Client Currency
Also Called: CC, Billing Currency
The currency in which the Agency bills the Client. All cost lines in a campaign must be in the same Client Currency.
For more information, see Costs and Calculations.
Client Discount Percentage
Also Called: Client Discount %, Client Rule
For more information, see Costs and Calculations.
Client Group (entity)
An office, branch, or subdivision within an Agency.
For more information, see About Entities.
Client Net Cost
The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added.
For more information, see Costs and Calculations.
Client Discount
Also Called: Client Passback
For more information, see Costs and Calculations.
Client Tax
The tax on activity that the client is charged, not including any commission.
For more information, see Costs and Calculations.
Client Tax on Commission
The tax on commission that the client is charged.
For more information, see Costs and Calculations.
Client Total Cost
The amount that the client is charged, after any discounts are applied and commission is added, but before any taxes are added.
For more information, see Costs and Calculations.
Contract (entity)
The record that links a Payee, Order Partner, and Supplier.
For more information, see About Entities.
Cost Category
A subcategory of a Media Type, like Social or Display.
For more information, see About Reference Data.
Cost Package
A Cost Package represents a group of (secondary) Placements and/or (secondary) Media Packages that are purchased together at a single and fixed total cost, from the same vendor.
Flight dates, the number of units, and the rate type of each secondary Placement or Media Package can be independently defined.
For more information, see About Schedules.
D
dimension
For more information, see About Dimensions, Measures, and Tables.
E
entered fee
The fee is completely manually added to a media schedule, and has no pre-defined values.
There is no pre-existing Fee record, and all values of the Entered fee are specified by the user within the schedule.
For more information, see About Fees and Tech Rates.
Enterprise (entity)
The highest level entity within the OneStrata platform.
Enterprises are configured and managed by OneStrata. If you want to modify any Enterprise-level settings, contact your OneStrata representative.
For more information, see About Entities.
Even (cost distribution)
Budget is distributed evenly among flight periods, with each flight period receiving the same amount.
For more information, see Types of Cost Distribution.
exchange rate
Exchange rate between two types of currencies.
For more information, see About Reference Data.
F
Fixed Rate Type
For more information, see Rate Types.
flight period
A flight period defines the period of time that a media activity purchase runs for, as well as the number of units purchased during that time frame.
Standalone / Secondary Placements and Media Packages have at least one flight period.
Child Placements, Cost Packages, and Fees do not have any flight periods.
For more information, see About Flight Periods, Billing Periods, and Unit Calendar.
M
Margin Actualization
The actualization of committed margin schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Margin.
For more information on the Margin Cost Method option, see Cost Methods.
measure
For more information, see About Dimensions, Measures, and Tables.
Media Type
Also Called: Media
An advertising method, like Digital. Each campaign is for a single Media Type.
For more information, see About Reference Data.
Media Package
A Media Package represents a group of (children) Placements that are purchased together as a package, from the same vendor.
Flight dates, the number of units, the cost per unit, and the rate type are set at the parent Media Package level, and all children Placements inherit those values.
There are two types of Media Packages:
- Standalone Media Package: A Media Package that is purchased alone (not as part of a Cost Package)
- Secondary Media Package: A Media Package that is purchased as part of a Cost Package
For more information, see About Schedules.
O
Order Partner (entity)
The entity that runs a media activity. Order requests are sent to an Order Partner entity for confirmation or rejection.
For more information, see About Entities.
P
Payee (entity)
The entity that an Agency pays for a media activity.
For more information, see About Entities.
Percentage of Media (POM) Rate Type
For more information, see Rate Types.
Placement
A Placement represents the purchase of a single ad unit, with one format and one set of format dimensions.
There are three types of Placements:
- Standalone Placement: A Placement that is purchased alone (not as part of a Media Package or Cost Package)
- Child Placement: A Placement that is purchased as part of a Media Package
- Secondary Placement: A Placement that is purchased as part of a Cost Package, but not as part of a Media Package
For more information, see About Schedules.
Pro Rata (cost distribution)
Budget is distributed proportionately, according to the number of days in each flight period.
For more information, see Types of Cost Distribution.
Product (entity)
A Client's activity or brand.
For more information, see About Entities.
Product Group (entity)
An optional grouping of one or more Products.
For more information, see About Entities.
R
Rate Type
S
Standard Actualization
The actualization of committed standard schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Standard.
For more information on the Standard Cost Method option, see Cost Methods.
Supplier
Where a media activity runs. For example, a website or a self-serve platform.
For more information, see About Entities.
T
table
For more information, see About Dimensions, Measures, and Tables.
Terms & Conditions
Set of legal agreements that apply to a particular Media type, Agency, Business Unit, Client Group / Client, or Order Partner.
U
Unit Calendar
The flight periods and billing periods of a Schedule grid line can be viewed and managed through the Unit Calendar. The Unit Calendar has two parts:
- Unit Calendar bars: A high-level summary and visual representation of a Schedule grid line's flight periods or billing periods
- The Unit Calendar widget: A detailed list of a Schedule grid's line flight periods or billing periods. Flight-level adjustments, like changing the start or end date of a flight period, can be made through the Unit Calendar widget.
For more information, see About Flight Periods, Billing Periods, and Unit Calendar.
V
Vendor (entity)
In OneStrata, the term "vendor" is used to refer collectively to Payee, Order Partner, and Supplier entities.
For more information, see About Entities.
Vendor Currency
Also Called: VC, Payable Currency
The currency in which the Agency pays the Vendor. Each cost line in a campaign can be in a different Vendor Currency.
For more information, see Costs and Calculations.
Vendor Discount
The amount of the discount that the vendor gives.
For more information, see Costs and Calculations.
Vendor Gross Cost
The amount that the vendor quotes, before any standard discounts are applied and any taxes are added.
For more information, see Costs and Calculations.
Vendor Inbox
The portal for sellers to access their orders and confirmation requests from agency buyers in OneStrata.
Vendor Net Cost
The amount that the vendor charges for the media purchase(s), after any discounts are applied but before any taxes are added.
For more information, see Costs and Calculations.
Vendor Tax
For more information, see Costs and Calculations.
Vendor Total Cost
The amount that the vendor charges, after any discounts are applied but before any taxes are added.
For more information, see Costs and Calculations.
Volume-Based Rate Type
For more information, see Rate Types.