Overview

Uploading/linking a committed Cost Line to a campaign on an external Social provider creates a connection that allows delivery costs and metrics to flow from the Social provider to OneStrata. The delivery data is available on the Actualization tab.

• Upload a Cost Line: Create a new social campaign based on a OneStrata Cost Line, and link the Cost Line to the newly created social campaign. 
• Link a Cost Line: Link a OneStrata Cost Line to an existing social campaign.

Upload a Cost Line as a New Social Campaign

To upload a Cost Line (create a new social campaign and link the Cost Line to the new social campaign), do the following:

1. Open the media campaign that contains the Cost Line to be linked.
   
   
2. Navigate to the Social dashboard.
   
   
3. In the Social grid, select the desired Cost Line. Only one Cost Line can be linked at a time.
   
   
4. Click the Upload button to open the Upload widget.
   
   
5. In the Upload widget:
   

   Field Name	Step(s)
   Select Campaign / Create Campaign	Select the Create Campaign option.
   Advertiser	Search for an advertiser by entering at least three letters of the advertiser name. Only advertisers that are configured within the linked Social provider are displayed. Select the desired advertiser.
   Name	Choose one of the following options: Keep the automatically generated social campaign name. By default, the social campaign name is the same as the OneStrata Cost Line name. Enter the desired social campaign name.
   Budget	Choose one of the following options: Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the social campaign budget. Manual Input: Enter the desired social campaign budget.
   Buying Type	Select a buying type for the social campaign.
   Objective	Select an objective for the social campaign.

   
   
   
6. Click the Create & Link button to create and link the social campaign. Programmatic media buyers or traffickers can add more granular details to the newly created social campaign within the social platform itself.

Link a Cost Line to an Existing Social Campaign

To link a Cost Line to an existing social campaign, do the following:

1. Open the media campaign that contains the Cost Line to be linked.
   
   
2. Navigate to the Social dashboard.
   
   
3. In the Social grid, select the desired Cost Line. Only one Cost Line can be linked at a time.
   
   
4. Click the Upload button to open the Upload widget.
   
   
5. In the Upload widget:
   

   Field Name	Step(s)
   Select Campaign / Create Campaign	Select the Existing Campaign option.
   Advertiser	Search for an advertiser by entering at least three letters of the advertiser name. Only advertisers that are configured within the linked Social provider are displayed. Select the desired advertiser.
   Name	Search for a campaign by entering at least three letters of the social campaign name. Only campaigns that are contained by the selected advertiser are displayed. Select the desired campaign.
   Read-only Budget	The value of the Budget field is automatically populated from the selected campaign and cannot be changed within OneStrata.
   Read-only Objective	The value of the Objective field is automatically populated from the selected campaign and cannot be changed within OneStrata.

   
   
   
6. Click the Link button to link the Cost Line.

Unlink a Cost Line From a Social Campaign

Unlinking a Cost Line that was linked to a social campaign has the following effects:

• The newly unlinked Cost Line can be uploaded or linked again (to a new social campaign or an existing social campaign, respectively).
• Delivery data for the now-unlinked social campaign is no longer available in OneStrata.
• The unlinked social campaign is not deleted automatically; if the social campaign itself should be deleted, this must be done with the Social provider platform.

To unlink a Cost Line from a social campaign, do the following:

1. Open the media campaign that contains the Cost Line to be unlinked.
   
   
2. Navigate to the Social dashboard.
   
   
3. In the Social grid, select the desired Cost Line. Only one Cost Line can be unlinked at a time.
   
   
4. Click the Unlink button. This opens a message asking the user to confirm that the Cost Line should be unlinked.
   
   
5. Confirm that the Cost Line should be unlinked by clicking the Unlink button. The status of the Cost Line in the Social grid changes from Uploaded to Not Uploaded.