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Table of Contents




Overview

On the Social dashboard, users can manage their Social integration and link Cost Lines to campaigns within a connected Social provider.

A Cost Line can be linked to a new social campaign that is created within OneStrata or to an existing social campaign. Once linked, the identification number of the social campaign—as used by the Social provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and social advertising teams.


Access the Social Dashboard

The Social dashboard is only available if a Social provider has been assigned to at least one committed Cost Line within the campaign.

There are two ways to access the Social dashboard, depending on how many Provider types have been assigned to the campaign overall:

Assigned Provider TypesAction

The only Provider type is Social

Navigate to the campaign's External Integrations tab, which opens directly onto the Social dashboard.

There is more than one Provider type
  1. Navigate to the campaign's External Integrations tab, which opens the External Integrations Overview dashboard.
  2. In the Social widget, click on one of the Social providers to open the Social dashboard.

Social Dashboard UI Elements

The Social dashboard contains the following elements:


ItemDescription
1Campaign header

The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings.

For more information, see Campaign Header Reference.

2

Provider Management section

3

Campaign Details section

View information about the linked social campaign, if any.

  • Advertiser Names: The name(s) used by the Social provider for the linked advertiser(s)
  • Advertiser IDs: The identification number(s) used by the Social provider for the linked advertiser(s)
4

Campaign Duration section

View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining.

5

Filters icon

Click to open the filter pane and filter through the list of Cost Lines.

6

Social grid

A list of committed Cost Lines that can be, or have been, linked to a social campaign.

For more information, see Social Grid Reference.

7

Upload button / View Upload button

If the selected Cost Line is not linked to a social campaign, this button is the Upload button.

If the selected Cost Line is linked to a social campaign, this button is the View Upload button.


Social Grid Reference

The Social grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external social advertising campaign.

A Cost Line can be linked to a social campaign if the following criteria are met:

The table below describes the Social grid columns.

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Input TypeColumn NameDescription
GeneratedItem Type

The type of the Social grid line (committed Cost Line):

  • Cost Package
  • Media Package
  • Placement
GeneratedStatus

The status of the Social grid line:

  • Not Uploaded: The Cost Line has not been linked to a social campaign
  • Uploaded: The Cost Line has been linked to a social campaign
  • Upload failed: The Cost Line failed to be linked to a social campaign. Hover over the status to see an error message.
CopiedName

The name of the Social grid line, which is copied from the corresponding line on the Schedule grid.

CopiedID (Cost Line ID)

The OneStrata-generated identification number of the Social grid line, which is copied from the corresponding line on the Schedule grid.

Copied

External ID

The identification number used by the Social provider for the linked social campaign, if any.

CopiedStart Date

The start date of the Social grid line, which is copied from the corresponding line on the Schedule grid.

CopiedEnd Date

The end date of the Social grid line, which is copied from the corresponding line on the Schedule grid.

CopiedRate Type

The rate type of the Social grid line, which is copied from the corresponding line on the Schedule grid.

CopiedUnits

The number of units being purchased for the Social grid line, which is copied from the corresponding line on the Schedule grid.

CopiedVendor Net Cost

The Vendor Net Cost of the Social grid line, which is copied from the corresponding line on the Schedule grid.

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