| Partner Name | Description | Support by Location | Support by Inventory Channel (Audio, Video, Native, Display) |
|---|
| Alliant | Alliant provides direct access to third-party data segments, eliminating the need to navigate through marketplaces. Alliant segments that were previously available through different marketplaces, such as LiveRamp and TruOptik, are now consolidated into a single folder. There are no changes to billing. However, for impressions served using Alliant data as part of audience segment targeting, if one or more segments match those available in the bid request: - If there is a match with only the Alliant segment, the CPM will be charged.
- If multiple segments match in an OR or AND expression, the maximum CPM for the segments will be charged.
- If one or more Alliant segments are combined with segments from another third-party data provider in the targeting expression. the line item will be charged the sum of the maximum CPM for each data provider.
| United States | - Audio, Display, Video, CTV/OTT
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| ComScore | The Comscore partnership focuses on contextual targeting data, allowing the targeting of pages or apps based on language and content categories. Comscore's AI-powered contextual engine enables the creation of cookie-free, predictive audiences. | Data offerings available globally. | - Audio, Display, Video, CTV/OTT
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| Data Axle | Data Axle allows users to access Data Axle segments directly at the Data Provider level in line item targeting. Segments that were previously available through marketplaces such as LiveRamp and TruOptik are now consolidated into a single folder. When Data Axle segments are moved to their own folder, their ID and segment key will change, but the CPM will remain the same. | United States | - Audio, Display, Video, CTV/OTT
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| DoubleVerify | DoubleVerify makes pre-bid segments available for targeting across exchanges, which are also charged on a CPM basis. | Data offerings available globally. | - Audio (Pre bid Fraud/IVT Detection + App/domain Brand Suitability), Display, Video, CTV/OTT(Fully on Screen)
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| Experian | Experian can be used for third-party data segments and audiences. | United States | - Audio, Display, Video, CTV/OTT
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| Factual | Factual allows proximity segments to be created from geo-fenced areas and directly distributed to the platform for targeting. Audience segments can only be accessed through the LiveRamp integration. Factual charges on a CPM basis. | United States | |
| FreeWheel Comcast+ | FreeWheel Comcast+ offers exclusive access to nationally scaled, premium CTV segments based on Comcast’s deterministic aggregated viewership data. This integration provides unique targeting capabilities, as it is the only DSP offering access to FreeWheel/Comcast+ segments. | United States | |
| IAS | Integral Ad Science (IAS) is integrated to enable pre-bid targeting across exchanges. Pre-bid targeting uses special segments for viewability, suspicious activity, brand safety, anti-fraud, and content categories. IAS segments are charged on a CPM basis. IAS is not available for use in auctions outside of North America. |
| Data offerings available globally. | - Audio (Post Bid - Measurement/IVT/Viewability), Display, Video, CTV/OTT(Fully on Screen)
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| LiveRamp | LiveRamp's DataStore is integrated with the process for sending and receiving data from the DataStore being similar to how first-party data from LiveRamp is processed. LiveRamp is available for use in auctions in the United States only. |
| Off the shelf audience segments support US activations only. | - Audio, Display, Video, CTV/OTT
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| Lotame | Lotame is enabled for the use of third-party segments for audience targeting based on third-party taxonomies across digital devices. Lotame's Precision Demographic audiences provide accurate and validated "on-target" audiences, including advanced demographics, intent-based audiences, behavior, purchase habits, and more. These audiences are sourced from banking service providers, credit service providers, and online search companies. | EMEA and APAC regions | - Audio, Display, Video, CTV/OTT
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| Nielsen | Nielsen specializes in demographics, purchase data, consumer packaged goods (CPG) data, and automotive data. These audiences are powered through partnerships with credit card companies, retailer loyalty programs, J.D. Power, and Nielsen panels. Nielsen segments are charged on a CPM basis. | Available in North America and select countries within the EMEA & APAC regions | - Audio, Display, Video, CTV/OTT
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| Peer39 | The integration of Peer39 enhances contextual targeting capabilities by providing pre-bid solutions across CTV, mobile, and web devices. Peer39’s real-time content classification engine delivers contextual, brand safety, page quality, and sentiment signals, enabling advertisers to target relevant inventory without relying on cookies. This integration offers a global, cross-channel approach that reduces wasted ad spend by preventing placements in irrelevant or unsafe environments, filling the gap left by Oracle's Grapeshot. | Data offerings available globally. | - Audio, Display, Video, CTV/OTT
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| TransUnion (TruSignal) | TransUnion's Lookalike Audiences leverage TruAudience data to help identify new, high-value customers by targeting individuals who share similar behaviors and characteristics with an existing audience. This enables more precise targeting and improved campaign performance by reaching audiences with a higher likelihood of engagement. | United States | - Audio, Display, Video, CTV/OTT
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| Tru Optik | TruOptik powers Connected TV (CTV) by default, enabling measurement and attribution for CTV devices (CONNECTED_TV and SET_TOP_BOX). TruOptik's Data Marketplace allows advertisers to execute audience-based buys using premium data segments from top purchase, demographic, and behavioral data providers for both direct and programmatic campaigns across more than 80 million homes in the U.S. Advertisers can easily select from over 6,000 segments, delivering CTV campaigns with scale and consistency based on their chosen data set. For any questions about specific segments, please contact beeswax@truoptik.com, or reach out to Support for a full taxonomy of available segments. By default, TruOptik is only supported on CONNECTED_TV and SET_TOP_BOX devices. To enable TruOptik segments for all devices, please contact your account representative. |
| United States | - Audio, Display, Video, CTV/OTT
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| Webbula | Webbula's integration allows customers to access their third-party data segments directly as opposed having to navigate through multiple marketplaces. Webbula data can be found under their designated folder within the UI. | United States | - Audio, Display, Video, CTV/OTT
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