Table of Contents
Overview
FreeWheel/Comcast+ segments offer nationally scaled, premium CTV targeting options based on Comcast's deterministic aggregated viewership data. These segments address various use cases, including reaching incremental audiences, extending digital campaigns, competitor conquest, targeting cord-cutters, and interest-based targeting. The segments are built on Comcast's position as the largest MVPD in the US, covering 25% of US households. The data is deterministic, leveraging the largest linear viewership footprint without relying on Automatic Content Recognition (ACR). It is aggregated across ecosystem partners and nationally scaled through third-party data modeling. Currently, these comprehensive and data-driven segments are exclusively available through FreeWheel. Learn more about Segments Targeting.
Segment Taxonomy
Below are the available segment types available to target through the platform:
Category | Description of Segments | Examples | Supported Inventory Type | Targeting Options |
|---|---|---|---|---|
Linear Genre Category | Education, Entertainment, Lifestyle, News & Weather, and Sports Genres. | FreeWheel: Comcast+ > Linear Genre Category > Entertainment Genre FreeWheel: Comcast+ > Linear Genre Category > Sports Genre Category |
| Require/Include/Exclude |
Linear Viewership | Ten deciles describing linear viewership from 1 (highest) to 10 (lowest) ~ 12 segments. | FreeWheel: Comcast+ > Linear Viewership > Decile 1: Highest Linear Viewership FreeWheel: Comcast+ > Linear Viewership > No Linear Viewership: Broadband Only |
| Require/Include/Exclude |
Linear Brand Ad Exposure | Seven bins for ad exposure to top 500 Brands ~ 3.5k segments. | FreeWheel: Comcast+ > Linear Brand Ad Exposure > Old Spice: 2-3 Ad Exposures FreeWheel: Comcast+ > Linear Brand Ad Exposure > Cheerios: 7-10 Ad Exposures. |
| Require/Include/Exclude |
Linear Genre | More granular genres (sub-genres) like Baseball and Comedy. | FreeWheel: Comcast+ > Linear Genre > Baseball FreeWheel: Comcast+ > Linear Genre > Comedy |
| Require/Include/Exclude |
Linear Network | Viewership based on top network viewing minutes excluding Kid networks, Comcast-exclusive networks, highly regional networks, public access networks, and very small networks. | FreeWheel: Comcast+ > Linear Network > CBS FreeWheel: Comcast+ > Linear Network > BBC America |
| Require/Include/Exclude |
Linear Program | Viewership based on the top viewers of a program, excluding kid's programs, paid programs, regional programs, and yearly live programs. | FreeWheel: Comcast+ > Linear Program > Rocky FreeWheel: Comcast+ > Linear Program > NCIS |
| Require/Include/Exclude |
Linear Event Program | Viewership based on top viewers of an event program (viewed at least 50% of the program) over the last 12 months. | FreeWheel: Comcast+ > Linear Event Program > BET Awards FreeWheel: Comcast+ > Linear Event Program > NBA Finals |
| Require/Include/Exclude |
Segment Targeting Considerations
- Segment availability may be limited for certain advertiser categories due to restrictions. Consult your Account Representative for details on Advertiser Industry Restrictions based on NAI Guidelines and their applicability to your situation. Refer to the restricted industry list below for more information.
- These restrictions apply only to US-based segment data. EU-based users can utilize these segments for campaigns running in the US.
- Some categories are subdivided into multiple segments for more granular targeting. For example: The Brand Ad Exposure category is divided into exposure decile groups for each brand
Restricted Industry list:
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| Restricted Industry |
|---|
| Accounting Services |
| Adult Entertainment and Paraphernalia |
| Adult Entertainment and Paraphernalia - All else |
| Adults only or Sexual Content |
| Alcoholic beverages |
| Alcoholic beverages - All else |
| Alcopop |
| Allergy Prescription |
| Alternative Medicine Healthcare |
| Anti-smoking aid |
| Arthritis Prescription |
| Asthma Prescription |
| Banks and Credit Unions |
| Bars and Nightclubs |
| Beer, Wine, and Liquor Stores |
| Beer, Wine, and Liquor Stores - All else |
| Beer/Cider/Lager |
| Beer/Cider/Lager Beverages |
| Beer/Cider/Lager Producer & Distillery |
| Beer/Cider/Lager Store |
| Bingo Hall |
| Birth Control Products |
| Birth Control Products - All else |
| Blood Sugar & Diabetes Prescription |
| Breweries |
| Breweries - All else |
| Cancer Prescription |
| Cancer Treatment Healthcare |
| Car Loan |
| Cholesterol Healthcare |
| Churches & Religious Groups |
| Condom |
| Condom Product |
| Consulting Services |
| Consumer Finance |
| Consumer Finance - All else |
| Contraception |
| Cough Flu-analgesics Prescription |
| Credit Card |
| Credit Check |
| Credit Collections and Services |
| Debt consolidation loan |
| Dental Products (toothpaste, toothbrush, floss etc.) |
| Dentists Offices & Clinics |
| Diabetes Healthcare |
| e-cigarette |
| Equity Release Loan |
| Erectile Dysfunction products Prescription |
| Feminine Hygiene Products |
| Financial Consultant |
| Financial Planners and Investment Advisors |
| Financial Planners and Investment Advisors - All else |
| Financial Services |
| Firearms |
| Gambling Operations |
| Gambling Operations - All else |
| Gender Specific Healthcare |
| Gun Manufacturing |
| Gun Manufacturing - All else |
| Health Carriers |
| Health Services Healthcare |
| Healthcare |
| Healthcare - All else |
| Heart and Cardiovascular Prescription |
| Hedge Fund Management |
| Hemorrhoid Prescription |
| HIV & Aids Prescription |
| Home Healthcare Services |
| Illegal Activities |
| Incontinence Products |
| Infectious Diseases & Viruses Prescription |
| Injury Health Claims |
| Investment Banking |
| Lactose Intolerance Healthcare |
| Legal Services |
| Liqueur |
| Loan |
| Loan - all else |
| Lottery |
| Managed Health Services |
| Managed Healthcare |
| Managed Healthcare - All else |
| Management Consulting |
| Marijuana |
| Medical & Imaging Laboratories |
| Medical Assistance products |
| Medical Supplies and Devices |
| Medical Supplies and Devices - All else |
| Menopause |
| Menopause Prescription |
| Mental Health Prescription |
| Mental Healthcare |
| Money Transfer |
| Mortgage |
| Mortgage Banking |
| Obesity intervention Healthcare |
| Online Gambling |
| Optometrists and Opticians |
| Outpatient Surgical Centers |
| Painkillers Prescription |
| Pension/Investment |
| Personal/other Loan |
| Pet Breeders |
| Pet Care and Services |
| Pet Care and Services - All else |
| Pet Grooming |
| Pet Medicine |
| Pet Sitting |
| Petrol/Oil/Lubricant Retailer |
| Pharmaceutical Manufacture and Sale - prescription |
| Pharmaceutical Manufacture and Sale - prescription - All else |
| Physician Offices |
| Poker/Casino |
| Pregnancy Kit Product |
| Pregnancy Test |
| Preventative Healthcare |
| Professional Services |
| Psychics/Fortune Telling |
| Rating: G |
| Rating: PG |
| Ratings |
| Respiratory and Cardiovascular Healthcare |
| Reward Schemes |
| Securities Brokers |
| Share Trading |
| Skin Conditions Prescription |
| Skin Healthcare |
| Sleep Remedy Prescription |
| Spirits |
| Spirits Beverages |
| Spirits Producer & Distillery |
| Spirits Store |
| Spirits, Liquor Producers & Distilleries |
| Spirits, Liquor Producers & Distilleries - All else |
| State and Federal Government |
| Thrush Prescription |
| Tobacco & Smoking Paraphernalia |
| Tobacco & Smoking Paraphernalia - All else |
| Tobacco Manufacture |
| Vaccines |
| Venture Capital |
| Veterinary Services |
| Veterinary Services - All else |
| Weight loss Healthcare |
| Wine |
| Wine Beverages |
| Wine Producer & Distillery |
| Wine Store |
| Wineries |