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Overview

Contextual targeting is provided via IAS’s (Integral Ad Science) Context Control Segments. See here to learn more.

IAB Contextual Segments (Content Categories)

• Pre-defined website classifications agreed upon by the digital advertising industry at large. 
• It does not include sentiment or emotion analysis, so layering on with IAS brand safety and suitability for content avoidance is recommended.

IAS Context Control Segments

• Provides technology and accuracy to analyze the semantics, sentiments, and emotions of a page.
• Customizable to address topical concerns, vertical-specific concerns, and suitability to avoid content specifically mentioning a given brand alongside negative content.