Table of Contents
Overview
When Creating a Line Item, one of the most important steps involves applying certain targeting criteria to the line item. Targeting helps strategically place creatives aimed to deliver advertisements to specific audiences who are interested in the product or service being promoted. By leveraging certain data applied through targeting, Beeswax enables advertisers to optimize campaigns and allocate resources efficiently, ensuring advertisements delivery strategically and allocate resources efficiently.
Types of Targeting
App/Site
Inventory targeting is commonly used to optimize performance of your campaigns. In general, the best practice is to EXCLUDE target the inventory that is not performing well for you. Deal IDs are an exception to this general rule since Deal IDs are typically INCLUDE targeted.
Content
Content targeting is typically used to EXCLUDE particular content categories or content ratings. We do not recommend include targeting content categories or content ratings because these values are often not present from the exchanges.
Environment
This page describes the environment targeting keys and their respective recommendations.
Exchange
This page describes exchange targeting keys and their respective recommendation.
Geo
Beeswax augments the auction with geo data from a 3rd party data provider (MaxMind), so geographic data is almost always present for targeting.
Platform
Platform targeting is used to ensure you are targeting the desired device or platform, including device types and operating systems.