Overview

Ad Placements on a Traffic grid can be uploaded or linked to a placement on an external ad server campaign, reducing the need to manually re-enter trafficking details:

• Upload an Ad Placement: Create a new ad server placement based on a OneStrata Ad Placement, and link the Ad Placement to the newly created ad server placement. The new ad sever placement is created within the ad server campaign that the OneStrata campaign is linked to.
• Link an Ad Placement: Link a OneStrata Ad Placement to an existing ad server placement. The ad server placement must be part of the ad server campaign that the OneStrata campaign is linked to.

Uploading/linking an Ad Placement to an ad server placement creates a connection that allows delivery costs and metrics to flow from the ad server to OneStrata. The delivery data is available on the Actualization tab.

Upload an Ad Placement as a New Ad Server Placement

External ad server placements can be directly created within OneStrata. 

Uploading a OneStrata Ad Placement creates a new ad server placement that has the same trafficking details as the Ad Placement. The ad server placement is created within the ad server campaign that the current OneStrata campaign is linked to, and the newly created ad server placement is immediately linked to the original OneStrata Ad Placement. 

To upload an Ad Placement (create a new ad server placement and link the Ad Placement to the new ad server placement), do the following:

1. Open the media campaign that contains the Ad Placement to be uploaded.
   
   
2. Navigate to the Ad Server dashboard.
   
   
3. In the Traffic grid, select the desired Ad Placement.
   
   
4. Click the Upload button to open the Upload widget.
   
   
5. Continue by selecting one of the following options:
   
   
   • Upload the Ad Placement without additional information. See below for more information.
     
     
   • Upload the Ad Placement with additional information. See below for more information.

Upload an Ad Placement Without Additional Information

If an Ad Placement is uploaded without additional information, the newly created and linked ad server placement contains only the following default information (copied from the Traffic grid):

• The Package Name, if the Ad Placement is part of a Media Package or Cost Package
  
• The Name of the Ad Placement
  
• The Format of the Ad Placement
  
• The Format Dimension of the Ad Placement
  
• The Start Date of the Ad Placement
  
• The End Date of the Ad Placement

To upload an Ad Placement without additional information, do the following:

1. Open the Upload widget in the Traffic grid (see above).
   
   
2. In the Upload widget, for Include More Information, select No.
   
   
3. Click Upload.

Upload an Ad Placement With Additional Information

If an Ad Placement is uploaded with additional information, the newly created and linked ad server placement contains the default information listed in the Upload an Ad Placement Without Additional Information section above, plus any additionally selected values.

To upload an Ad Placement with additional information, do the following:

1. Open the Upload widget in the Traffic grid (see above).
   
   
2. In the Upload widget, for Include More Information, select Yes.
   
   
3. For Options, select the additional information to be uploaded:
   
   
   • Include Volume when Uploading: The Units value of the Schedule grid line that created the Ad Placement line is also uploaded to the ad server placement
      
   • Include Cost when Uploading: The selected Cost Type value of the Schedule grid line that created the Ad Placement line is also uploaded to the ad server placement
     
     
     • Vendor Gross (Vendor Currency): The amount that the vendor quotes, before any standard discounts are applied and any taxes are added.
       
       
     • Vendor Net (Vendor Currency): The amount that the vendor charges for the media purchase(s), after any discounts are applied but before any taxes are added.
       
       
     • Client Gross (Client Currency): The amount that the client is quoted, before any discounts are applied.
       
       
     • Client Net (Client Currency): The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added.
       
       
4. Click Upload.

Re-upload an Ad Placement 

After an Ad Placement has been uploaded to an ad server placement, any changes to the Ad Placement within the Traffic grid that should be pushed to the Ad Server provider require the Ad Placement to be re-uploaded.

To re-upload an Ad Placement, do the following:

1. Open the media campaign that contains the Ad Placement to be uploaded.
   
   
2. Navigate to the Ad Server dashboard.
   
   
3. In the Traffic grid, make any desired changes to the Ad Placement.
   
   
4. Click the Save Changes button.
   
   
5. Select the edited Ad Placement.
   
   
6. Click the Upload button.

Link an Ad Placement to an Existing Ad Server Placement

A OneStrata Ad Placement can be linked to a placement that already exists within the ad server campaign that the current OneStrata campaign is linked to. The ad server placement cannot be already linked to a different Ad Placement.

To link an Ad Placement to an existing ad server placement, do the following:

1. Open the media campaign that contains the Ad Placement to be uploaded.
   
   
2. Navigate to the Ad Server dashboard.
   
   
3. In the Traffic grid, select the desired Ad Placement.
   
   
4. Click the Link button to open the Placement Linking widget.
   
   
5. In the Placement Linking widget, do the following:
   
   
   1. For Ad Server Placement Name, search for the desired ad server placement by entering at least three letters of the placement name. Then, select the desired ad server placement.
      
      
   2. Click Apply.