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Table of Contents


Overview

When schedule lines are committed on the Schedule grid, located on the Schedule tab, OneStrata automatically does the following:

  • On the Schedule tab: Enables automatic flight period soft locking
  • On the Orders tab: Groups committed lines with the same Order ID into orders on the Orders grid
  • On the External Integrations tab: For Placement lines with a Technology Assignment value, creates one or more Ad Placement lines on the Ad Server grid 
  • On the Actualization tab: Creates one or more Order, Cost Package, Media Package, Placement, Fee, and Billing Period lines on the Actualization grid

Ad Placements on the Ad Server grid can be uploaded or linked to a placement on an external ad server campaign, reducing the need to manually re-enter trafficking details:

  • Upload an Ad Placement: Create a new ad server placement based on a OneStrata Ad Placement, and link the Ad Placement to the newly created ad server placement. The new ad sever placement is created within the ad server campaign that the OneStrata campaign is linked to.
  • Link an Ad Placement: Link a OneStrata Ad Placement to an existing ad server placement. The ad server placement must be part of the ad server campaign that the OneStrata campaign is linked to.

Uploading/linking an Ad Placement to an ad server placement creates a connection that allows delivery costs and metrics to flow from the ad server to OneStrata. The delivery data is available on the Actualization tab.

Upload an Ad Placement as a New Ad Server Placement

Prerequisites:

Optional:

  • One or more OneStrata Supplier entities are mapped to ad server suppliers/sites. Mapping suppliers is not required in order to upload an Ad Placement, but is required to receive delivery metrics from the external ad server.

Uploading a OneStrata Ad Placement creates a new ad server placement within the ad server campaign that the current OneStrata campaign is linked to. The newly created ad server placement is immediately linked to the Ad Placement. 

To upload an Ad Placement (create a new ad server placement and link the Ad Placement to the new ad server placement), do the following:

  1. Open the media campaign that contains the Ad Placement to be uploaded.

  2. Navigate to the Ad Server dashboard.

  3. In the Ad Server grid, select the desired Ad Placement.

  4. Click the Upload button to open the Upload widget.

  5. In the Upload widget:

    Field Name

    		Step(s)
    Include More Information

    Select whether or not to upload additional information related to the Ad Placement:

    • Yes: The default Ad Placement information is uploaded, in addition to the extra information specified below.

    • No: Only the default Ad Placement information is uploaded.

    Default Uploaded Ad Placement Information

    • If the Ad Placement is part of a Package, the name of the Package (from the Name / ID field)

    • The name of the Ad Placement (from the Name / ID field)

    • The format of the Ad Placement (from the Format field)

    • The format dimensions of the Ad Placement (from the Format Dimension field)

    • The start and end dates of the Ad Placement (from the Start Date and End Date fields)

    Only available if Include More Information is Yes.

    Include Volume when Updating

    Select the Include Volume when Updating checkbox to upload the Units value of the Schedule grid line that created the Ad Placement being uploaded.

    Only available if Include More Information is Yes.

    Include Cost when Updating

    Select the Include Cost when Updating checkbox to upload the value of the cost type selected below, for the Schedule grid line that created the Ad Placement being uploaded.

    Only available if Include Cost when Updating is selected.

    Cost Cap Period 

    Select a cap cost option for the new ad server placement:

    • Cumulative Total: Once a certain amount is reached, the media cost (cost of placement delivery) is no longer recorded by the Ad Server provider.

      This amount is equal to the sum of the cost of all the flight periods in the Schedule grid line that created the Ad Placement being uploaded.

    • None: There is no cap cost and all media cost (the cost of placement delivery) is recorded by the Ad Server provider.

    Campaign Manager 360 stops recording media cost as soon as your placement receives enough units to equal the sum of the cost for all the flights in your report.

    Only available if Include Cost when Updating is selected.

    Cost Types

     Select the cost type that is uploaded:

    The value of the cost type comes from the Schedule grid line that created the Ad Placement being uploaded.



  6. Click the Upload button to create a new ad server placement and link the Ad Placement to the newly created ad server placement.

Link an Ad Placement to an Existing Ad Server Placement

Prerequisites:

Optional:

  • One or more OneStrata Supplier entities are mapped to ad server suppliers/sites. Mapping suppliers is not required in order to upload an Ad Placement, but is required to receive delivery metrics from the external ad server.

A OneStrata Ad Placement can be linked to a placement that already exists within the ad server campaign that the current OneStrata campaign is linked to. The ad server placement cannot be already linked to a different Ad Placement.

To link an Ad Placement to an existing ad server placement, do the following:

  1. Open the media campaign that contains the Ad Placement to be uploaded.

  2. Navigate to the Ad Server dashboard.

  3. In the Ad Server grid, select the desired Ad Placement.

  4. Click the Link button to open the Placement Linking widget.

  5. In the Placement Linking widget, do the following:

    1. For Ad Server Placement Name, search for the desired ad server placement by entering at least three letters of the placement name. Then, select the desired ad server placement.

    2. Click Apply.

Re-upload an Ad Placement 

After an Ad Placement has been uploaded to an ad server placement, any changes to the Ad Placement within the Ad Server grid that should be pushed to the Ad Server provider require the Ad Placement to be re-uploaded.

To re-upload an Ad Placement, do the following:

  1. Open the media campaign that contains the Ad Placement to be uploaded.

  2. Navigate to the Ad Server dashboard.

  3. In the Ad Server grid, make any desired changes to the Ad Placement.

  4. Click the Save Changes button to save the changes in OneStrata.

  5. Select the edited Ad Placement.

  6. Click the Upload button to push the changes to the Ad server provider.

Unlink an Ad Placement from an Ad Server Placement

Unlinking an Ad Placement that was linked to an ad server placement has the following effects:

  • The newly unlinked Ad Placement can be uploaded or linked again (to a new ad server placement or an existing ad server placement, respectively).
  • Delivery data for the now-unlinked ad server placement is no longer available in OneStrata.
  • The unlinked ad server placement is not deleted automatically; if the ad server placement itself should be deleted, this must be done with the Ad Server provider platform.

To unlink an Ad Placement from an ad server placement, do the following:

  1. Open the media campaign that contains the Ad Placement to be unlinked.

  2. Navigate to the Ad Server dashboard.

  3. In the Ad Server grid, select the desired Ad Placement. Only one Ad Placement can be unlinked at a time.

  4. Click the Unlink button. This opens a message asking the user to confirm that the Ad Placement should be unlinked.

  5. Confirm that the Ad Placement should be unlinked by clicking the Unlink button. The status of the Ad Placement in the Ad Server grid changes from Uploaded to Not Uploaded.
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