Overview

When Creating a Line Item, one of the most important steps involves applying targeting criteria to the line item. Targeting helps strategically place creatives aimed to deliver advertisements to specific audiences who are interested in the product or service being promoted. By leveraging certain data applied through targeting, Beeswax enables advertisers to optimize campaigns and allocate resources efficiently, ensuring advertisements deliver strategically and allocate resources efficiently.

Targeting Categories

App/Site

Content

Environment

Exchange

Geo

Platform

Time

Segments

This page details user targeting keys and recommendations for segment targeting. For information on how to properly filter and favorite while searching segments, see Segment Filtering and Favorites.