Table of Contents
Overview
When Creating a Line Item, one of the most important steps involves applying certain targeting criteria to the line item. Targeting helps strategically place creatives aimed to deliver advertisements to specific audiences who are interested in the product or service being promoted. By leveraging certain data applied through targeting, Beeswax enables advertisers to optimize campaigns and allocate resources efficiently, ensuring advertisements delivery strategically and allocate resources efficiently.
Types of Targeting
App/Site
Content
Environment
Exchange
Geo
Platform
Time
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Segments
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