Overview

Media campaigns, or "campaigns" for short, define the essential information of an advertising initiative:

• The name of the campaign
• Who the campaign is for and what they are advertising
• When the campaign will run
• How the campaign will run
• The budget of the campaign

Campaign Terms and Concepts

This section contains information about terms and concepts related to media campaigns in OneStrata.

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Cost-Distribution-Types Cost-Distribution-Types

Types of Cost Distribution

A campaign can be configured to distribute budgets its budget in two ways:

• Pro Rata
• Even

Cost Distribution Type	Description	Visualization
Pro Rata	A Shared Block shared-block-key Cost-Distribution-Pro-Rata Budget is distributed proportionately, according to the number of days in each

Flight Period

flight period. For example, imagine a

placement

Placement with the following details: Placement dates: April 1 - September 30 Unit Calendar: Monthly (each

Flight Period

flight period is one month) Total Budget: $175,000 Under a Pro Rata cost distribution: The budget of each

Flight Period

flight period is determined by the total budget, the total number of days in the campaign, and the number of days in the

Flight Period

flight period April, June, and September have 30 days. July, May, and August have 31 days. In total, the campaign has 183 days. The budget per day is the total budget divided by the total number of days: $175,000 / 183 = $956.284 per day The budget of each

Flight Period

flight period is the the budget per day multiplied by the number of days in the

Flight Period

flight period	Image Modified
Even	A Shared Block shared-block-key Cost-Distribution-Even Budget is distributed evenly among

Flight Periods

flight periods, with each

Flight Period

flight period receiving the same amount. For example, imagine a

placement

Placement with the following details: Placement dates: April 1 - September 30 Unit Calendar: Monthly (each Flight Period is one month) Total Budget: $175,000 Under an Even cost distribution: The budget of each

Flight Period

flight period is the total budget divided by total number of

Flight Periods

flight periods $175,000 / 6

Flight Periods

flight periods = $29,166.6667 per

Flight Period

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When you open a campaign, the Media Campaigns > (Specific Campaign) > Overview tab provides a high-level summary of that campaign.

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Overview Tab UI Elements

Displays a summary of planned spend and committed spend, in Client Currency:

• Planned: The sum of all schedule lines with a status of Committed or Draft
• Committed: The sum of schedule lines with a status of Committed
• Remaining: The difference between the campaign budget and the Planned or Committed sums

Finance section

Displays any estimates and purchase orders linked to the campaign:

• Committed: The sum of schedule lines with a status of Committed and that are linked to the specified estimate or purchase order
• Remaining: The difference between the estimate budget and the Committed value

Estimate ID: The unique, OneStrata identification number of an Estimate

Purchase Order ID: The unique, OneStrata identification number of a Purchase Order

External ID (EID): An optionally added value. If an external media finance like SBMS is connected to OneStrata, the EID of an Estimate or Purchase Order is the identification number used by the media finance system for that Estimate or Purchase.

Displays any campaign orders and their Order and Actualization statuses, grouped by Vendor.

Displays any supporting documents that have been uploaded and attached to the campaign.

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ItemDescriptionaName

The name of the campaign.

bCampaign ID

The unique OneStrata identification number of the campaign.

c

Campaign Flight Status

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The flight status of the campaign:

• Not Started: The campaign's Start Date is after today's date
• Live: Today's date is in between the campaign's Start and End Dates
• Ended: The campaign's End Date is before today's date

d

Approval Status

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Approval statuses are only available if the Approvals workflow is configured.

The status of any required Approvals. 

There are two approval statuses and corresponding colors:

• Not approved: The icon is red
• Approved: The icon is green

There are two types of Approvals:

• AA: Agency Approval
• AV: Advertiser Approval

eCampaign Management Tabs

Use these tabs to access and manage different areas of the media campaign workflow:

• Overview tab
• Schedule tab
• Orders tab
• External Integrations tab
• Actualization tab
• Finance tab

f

Copy button

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Click this button to copy the campaign.

g AnchorCampaign-Settings-buttonCampaign-Settings-button

Campaign Settings button

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Click this button to open the Edit Settings page and edit or view the campaign's settings.