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Overview 

Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.


Actualization Terms and Concepts

This section contains information about terms and concepts related to actualization in OneStrata.

Types of Actualization

In OneStrata, there are two type types of actualization:

  • Standard actualization
  • Margin actualization
Actualization TypeDescription

Anchor
Standard-Actualization
Standard-Actualization
Standard actualization


A Shared Block
shared-block-keyStandard-Actualization

The actualization of committed standard schedule lines, which are media and non-media lines in the Schedule Grid that that have been committed and that have a Cost Method value of Standard.

For more information on the Standard Cost Method option, see Cost Methods.

Anchor
Margin-Actualization
Margin-Actualization

Margin actualization

Info

The Margin workflow is a gated feature and not enabled by default. If the Margin workflow is not enabled, the Margin Actualization grid is not available.

To enable this feature, contact your OneStrata representativeDepending on Enterprise settings, margin actualization might not be available.



A Shared Block
shared-block-keyMargin-Actualization

The actualization of committed margin schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Margin.

For more information on the Margin Cost Method option, see Cost Methods.

Media Campaigns > (Specific Campaign) > Actualization Tab UI Reference

The Actualization tab displays information related to actualizing committed Schedule Grid lines.

Image Removed

Anchor

Actualization

Delivery-

Tab

Roll-

UI-Elements

Types

Actualization

Delivery-

Tab

Roll-

UI-ElementsActualization Tab UI Elements

The Actualization tab contains the following elements:

Item

Description

1Campaign Header

Include A Shared Block
shared-block-keyCampaign-Header-Reference
pageAbout Media Campaigns

2Standard and Margin selection

Click to switch between the Standard Actualization grid and the Margin Actualization grid.

3

Filters icon

Include A Shared Block
shared-block-keyFilters-icon
pageAbout Schedules

Click the Filters icon to open the filter pane and filter through the list of all committed schedule lines.

4

Search bar

Include A Shared Block
shared-block-keySearch-icon
pageAbout Orders

Search for a committed schedule line by Entity (Supplier or Order Partner) or ID.

5

Types
Types of Delivery Balance Roll

AnchorRoll-settingsRoll-settingsRoll settingsClick the Roll settings to select how

When actualizing, there are four ways that

any under- or over-delivery balance

is carried

can be distributed over

to

future months:

Rollover TypeDescriptionVisualization
None
: The

The under- or over-delivery balance is not distributed.

Instead, the

overall totals

values on the original Schedule

Grid

grid line

will be

are updated.

Image Added


Proportionally
: The
The under- or over-delivery balance is evenly distributed over the remaining months of the campaign.

Image Added

Next Month
:
The entire under- or over-delivery balance is carried over to the next month of the campaign.

Image Added

Last Month
:
The entire under- or over-delivery balance is carried over to the final month of the campaign.

Image Removed

6

Image Added

Anchor

Apply

Actual-Columns-Source-

button

Types

Apply

Actual-Columns-Source-

buttonApply Source button

Image Removed

Info

The Apply Source button is only available on the Standard Actualization grid.

Click the Apply Source button to override the Schedule grid's

Types
Types of Actual Column Sources

When a standard Cost Line is actualized, the values in the Actual Cost for Period, Actual Rate,

and

and Actual Units

column values:
  • Committed: The values of the Actual columns are reset to the media schedule values.
  • Site: The values of the Actual columns are updated to match the values of the Site columns.
  • 3rd Party: The values of the Actual columns are updated to match the values of the 3rd Party columns.
7

Actualize button

If no Actualization Grid lines are selected, the Actualize button is inactive.

If one or more Actualization Grid lines are selected, the Actualize button is active.

Click the Actualize button to actualize selected lines.

8 AnchorBilling-Periods-filterBilling-Periods-filterBilling Period(s) filter

By default, only one billing period (month) is selected and displayed on the Actualization grid.

  • If the campaign is in-flight, the default selected billing period is the previous month of the campaign.
  • If the campaign has not started yet, the default selected billing period is the first month of the campaign.
  • If the campaign has already finished, the default selected billing period is the last month of the campaign.

Click the Billing Period(s) filter to select the Billing Periods that are displayed in the Actualization grid.

9Actualization grid

A list of a campaign's committed schedule lines, broken down into selected billing periods and grouped by Order.

For more information, see Actualization Grid Reference.

AnchorActualization-Grid-ReferenceActualization-Grid-ReferenceActualization Grid Reference

The Actualization grid is a list of a campaign's committed Schedule grid lines, broken down into selected billing periods and grouped by order.

There are two Actualization grids, the Standard Actualization grid and the Margin Actualization grid, used for actualizing standard Schedule grid lines and margin Schedule grid lines, respectively.

The following table contains information about the Standard and Margin Actualization grid columns:

Table Filter
totalrow,,,
hidelabelsfalse
ddSeparator‚,
sparkNameSparkline
hidePaneFiltration panel
sparklinefalse
default,,
isFirstTimeEntertrue
cell-width250,250,250
hideColumnsfalse
customNoTableMsgfalse
disabledfalse
enabledInEditorfalse
globalFilterfalse
id1711735928783_-1772356849
order0,1,2
hideControlsfalse
inversefalse,false,false
columnInfo Type,Actualization Grid Type
disableSavefalse
separatorPoint (.)
labelsInfo Type‚Actualization Grid Type‚Column Name
ddOperatorAND,OR
userfilterColumn Name
datepatterndd M yy
updateSelectOptionsfalse
worklog365|5|8|y w d h m|y w d h m
isORAND
Actualization Grid TypeColumn NameDescription

Standard,

Margin

CheckboxClick to select one or more Actualization grid lines.

Standard,

Margin

Line Type

The type of the Actualization grid line, according to the following hierarchy:

  • Media
    • Order
      • Cost Package, Media Package, Placement
        • Billing Period
  • Non-Media
    • Order
      • Fee
        • Billing Period

Standard,

Margin

AnchorActualization-StatusActualization-StatusStatus (Actualization Status)
A Shared Block
shared-block-keyActualization-Statuses

Image Removed

Image Removed

Image Removed

The actualization status of the Actualization grid line.

If Line Type is Billing Period, the possible statuses are:

Not Actualized: The Billing Period line is not actualized in OneStrata.
Actualized: The Billing Period line is actualized in OneStrata.

If Line Type is Placement, Media Package, Cost Package, Fee, or Order, the possible statuses are:

Not Actualized: None of the Billing Period lines filtered under the line are actualized.
Partially Actualized: At least one, but not all, of the Billing Period lines filtered under the line are actualized.
  • Actualized: All of the Billing Period lines filtered under the line are actualized.
  • Standard,

    Margin

    AnchorInvoice-StatusInvoice-StatusInvoice Status

    Image Removed

    Image Removed

    Image Removed

    The invoice status of the Actualization Grid line.

    If Line Type is Billing Period, the possible statuses are:

    Not Invoiced: The Billing period line is not invoiced (no invoice has been created for the billing period).
    Invoiced: The Billing Period line is invoiced (an invoice has been created for the billing period).

    If Line Type is Placement, Media Package, Cost Package, Fee, or Order, the possible statuses are:

    Not Invoiced: None of the Billing Period lines filtered under the line are invoiced.
    Partially Invoiced: At least one, but not all, of the Billing Period lines filtered under the line are invoiced.
  • Invoiced: All of the Billing Period lines filtered under the line are invoiced.
  • Standard,

    Margin

    Entity Name

    The name of the entity associated with the Actualization Grid line.

    If Line Type is Billing Period:

    Entity Name: The month and year of the billing period
    ID: Billing Period ID - The unique, OneStrata identification number of the Billing Period line.

    If Line Type is Placement, Media Package, Cost Package, or Fee:

    Entity Name: The name of the Supplier
    ID: Cost Line ID - The unique, OneStrata identification number of the associated schedule line.

    If Line Type is Order:

    Entity Name: The name of the Order Partner. Click the Entity Name link to open the Order Details page of the order.
  • ID: Order ID - The unique, OneStrata identification number of the associated order.
  • Standard,

    Margin

    Line Name

    The name of the Cost Line.

    A read-only value that is automatically populated from the media schedule.

    Standard,

    Margin

    External ID

    The External ID of the Billing Period line.

    A read-only value that is only populated if the Billing Period line has been exported to an external financial system.

    Standard,

    Margin

    Start and End Date

    The start and end dates of the Cost Line orBilling Period line.

    A read-only value that is automatically populated from the media schedule.

    Standard,

    Margin

    Contract Total

    The total vendor cost of the Cost Line or Billing Period line, for its entire flight. 

    On the Standard Actualization grid, depending on the primary Cost Type of the campaign, the Contract Total value is equal to the Vendor Gross Cost (VC) or the Vendor Net Cost (VC).
  • On the Margin Actualization grid, the Contract Total value is equal to the Vendor Net Cost (VC).
  • A read-only value that is automatically populated from the media schedule.

    Standard,

    Margin

    Rate Type

    The Rate Type of the Cost Line.

    A read-only value that is automatically populated from the media schedule.

    Standard,

    Margin

    Rate

    The Vendor Net Rate (VC) of the Cost Line or Billing Period line.

    A Shared Block
    shared-block-keyMargin-Actualization-Triangulation

    Depending on which set of margin actualization triangulated values are active:

    • The Vendor Net Cost, Margin %, and Client Net Cost columns triangulate off each other
    • The Rate, Actual Units, and Vendor Net Cost (VC) columns triangulate off each other
    • The Client Net Rate (VC), Actual Units, and Client Net Cost (VC) columns triangulate off each other

    For more information, see Margin Actualization Triangulation Rules.

    Margin

    Client Net Rate (VC)

    The Client Net Rate (VC) of the Cost Line or Billing Period line.

    Include A Shared Block
    shared-block-keyMargin-Actualization-Triangulation
    pageAbout Actualization

    Standard,

    Margin

    Units

    The number of units of the Cost Line or Billing Period line, for its entire flight. 

    A read-only value that is automatically populated from the media schedule.

    Standard,

    Margin

    Current for Period

    The total vendor cost of the Cost Line or Billing Period line, for the filtered billing periods(s).

    On the Standard Actualization grid, depending on the primary Cost Type of the campaign, the Current for Period value is equal to the Vendor Gross Cost (VC) or the Vendor Net Cost (VC).
  • On the Margin Actualization Grid, the Current for Period value is equal to the Vendor Net Cost (VC).
  • A read-only value that is automatically populated from the media schedule.

     fields are sent to the external financial system.

    There are four possible sources for the values of these Actual columns:

    • Committed
    • Site
    • 3rd Party
    • Manual

    To apply a Committed, Site, or 3rd Party source, use the Apply Source button on the Standard Actualization grid.

    Actual Source Description

    Anchor
    Committed-Source
    Committed-Source
    Committed

    The values are copied from the committed Cost Line's values, on the Schedule grid

    Anchor
    Site-Source
    Site-Source
    Site

    The values are copied from the Site columns, on the Standard Actualization grid.


    The Site Cost and Site Units columns are populated by data retrieved from the Site source, if any.

    There are two possible Site sources:

    If a Cost Line has delivery data from both Site sources, the Site Cost and Site Units columns display the Vendor Inbox values, not the DV360 values.

    Anchor
    3rd-Party-Source
    3rd-Party-Source
    3rd Party

    The values are copied from the 3rd Party columns, on the Standard Actualization grid.


    The 3rd Party Cost and 3rd Party Units columns are populated by data retrieved from the Ad Server provider, if any.

    If the two conditions below are met, delivery data is automatically retrieved from the Ad Server provider once per day, at around midnight local time:

    Anchor
    Manual-Source
    Manual-Source
    Manual

    The values are manually changed by the user.


    Types of Actualization Triangulation

    There are three sets of triangulation rules related to actualization:

    Actualization Triangulation SetDescription
    Standard Actualization Triangulation

    Standard,

    Margin

    Pre-Actualized

    If the line has never been actualized, the Pre-Actualized value is equal to the Current for Period value.

    When the line is actualized for the first time, the Pre-Actualized value becomes locked and no longer changes, even if the Current for Period value changes.

    For example, imagine a Cost line that has never been actualized:

    • Its Current for Period value is $100.
    • Its Pre-Actualized value is set to whatever the Current for Period value is, which is $100.
    • If the Cost line's Current for Period value changes, its Pre-Actualized value also changes.

    Then, the Cost line is actualized in OneStrata:

    • At the time of actualization, its Current for Period value is $100.
    • At the time of actualization, its Pre-Actualized value is also $100, and becomes locked.
    • Afterwards, if the Cost line's Current for Period value changes (for example, it increases to $125), its Pre-Actualized value does not change (it remains $100).

    Standard,

    Margin

    Balance

    The difference between the Actual Cost for Period value (the value to be actualized or that is actualized) and the Current for Period value (the value that was committed).

    On the Standard Actualization grid, depending on the primary Cost Type of the campaign, the Balance value is equal to the Vendor Gross Cost (VC) or the Vendor Net Cost (VC).
  • On the Margin Actualization grid, the Balance value is equal to the Vendor Net Cost (VC).
  • StandardActual Source

    The source(s) of the Actual Cost for Period, Actual Rate, and Actual Units values:

    Committed: The media schedule
    Site: The Actualization Grid's Site columns
  • 3rd Party: The Actualization Grid's 3rd Party columns 
  • Manual: The user has manually changed one or more values
  • StandardActual Cost for Period

    The vendor cost to be actualized or that is actualized, for the filtered billing period(s).

    On the Standard Actualization grid, depending on the primary Cost Type of the campaign, the Actual Cost for Period value is equal to the Vendor Gross Cost (VC) or the Vendor Net Cost (VC).
  • On the Margin Actualization grid, the Actual Cost for Period value is equal to the Vendor Net Cost (VC).
  • A Shared Block
    shared-block-keyStandard-Actualization-Triangulation

    The Actual Cost for Period, Actual Rate, and Actual Units columns triangulate off each other.

    For more information, see Standard Actualization Triangulation Rules.

    StandardActual Rate

    The rate to be actualized or that is actualized.

    Include A Shared Block
    shared-block-keyStandard-Actualization-Triangulation
    pageAbout Actualization

    Standard

    Actual Units (standard actualization)

    The amount of delivered units to be actualized or that is actualized.

    Include A Shared Block
    shared-block-keyStandard-Actualization-Triangulation
    page

    About Actualization

    Margin

    Actual Units (margin actualization)

    The amount of delivered units to be actualized or that is actualized.

    Include A Shared Blockshared-block-key

    Margin-Actualization-

    Triangulation

    pageAbout ActualizationStandard

    Site Cost

    Info

    Only available if the Order was sent to an In-System Order Partner, and the Order Partner sent delivery metrics through Vendor Inbox.

    The amount of delivered units of the Billing Period line, for the filtered billing period(s), as provided by the Order Partner within Vendor Inbox.Standard

    3rd Party Units

    Info

    Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers.

    For more information, see Manage External Integrations.

    The amount of delivered units of the Billing Period line, for the filtered billing period(s), as provided by the external Ad Server provider.

    MarginVendor Net Cost (VC)

    Include A Shared Block
    shared-block-keyVendor-Net-Cost
    pageCosts and Calculations

    Include A Shared Block
    shared-block-keyMargin-Actualization-Triangulation
    pageAbout Actualization

    MarginMargin %

    Standard

    Site Units

    Info

    Only available if the Order was sent to an In-System Order Partner, and the Order Partner sent delivery metrics through Vendor Inbox.

    The amount of delivered Units of the Billing Period line, for the filtered billing period(s), as provided by the Order Partner within Vendor Inbox.

    Standard

    3rd Party Cost

    Info

    Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers.

    For more information, see Manage External Integrations.

    The delivery cost of the Billing Period line, for the filtered billing period(s), as provided by the external Ad Server provider.

    Include A Shared Block
    shared-block-keyMargin-Percentage

    pageCosts and Calculations Include A Shared Blockshared-block-keyMargin-Actualization

    -Triangulation
    page

    About Actualization

    Triangulation

    Margin
    Client Net Cost (VC)
    Actual Units Triangulation

    Include A Shared Block
    shared-block-key

    Client

    Margin-

    Net-CostpageCosts and Calculations

    Include A Shared Block
    shared-block-keyMargin-Actualization-Triangulation
    pageAbout Actualization

    Margin

    Other Income (VC) 

    The difference between the Client Net Cost (VC) and Vendor Net Cost (VC) values.

    Other Income (VC) = Client Net Cost (VC) - Vendor Net Cost (VC)

    Actualization Triangulation Rules

    A set of triangulated values contains three values that are mathematically connected; given any two values, the third value can be calculated from the first two values.

    Sets of triangulated values follow this pattern:

    • One fixed value
    • Two non-fixed values 

    When one of the non-fixed values is manually changed by the user, the fixed value remains constant, but the other non-fixed value is automatically recalculated.

    For example, imagine the following scenario:

    • Rate: $1
    • Units (fixed): 10
    • Cost: $10

    If the Rate value is changed to $2, the Units value remains 10 and the Cost value is automatically recalculated to $20. Similarly, if the Cost value is changed to $5, the Units value remains 10 and the Rate value is automatically recalculated to $0.50.

    Locked/Unlocked vs. Editable/Read-Only

    In OneStrata, triangulated values can be locked or unlocked:

    • Locked (fixed): A fixed value that does not change
    • Unlocked (non-fixed): A non-fixed value that can be changed, either manually by the user or recalculated by OneStrata

    All values, including triangulated and non-triangulated values, can be editable or read-only:

    • Editable: A value that can be directly changed by the user
    • Read-only: A value that cannot be directly changed by the user

    Depending on the triangulation set, the two unlocked (non-fixed) values are either both editable, or one is editable and the other is read-only:

    • Both unlocked values are editable: Given a set of triangulated values X, Y, and Z (where Y is fixed), X can be manually changed by the user and Z is recalculated by OneStrata. Or, Z can be manually changed by the user and X is recalculated by OneStrata.
    • One unlocked value is editable and one unlocked value is read-only: Given a set of triangulated values X, Y, and Z (where Y is fixed), only X can be manually changed by the user and Z is always recalculated by OneStrata. Z cannot be manually changed by the user.

    The interactions between these two dimensions (locked/unlocked and editable/read-only) are summarized in the following table:

    Editable

    (non-italicized text)

    Read-only

    (italicized text)

    Locked

    Image Removed

    N/AThe fixed value in a triangulation set

    Unlocked

    Image Removed

    A non-fixed value that can be manually changed by the user or recalculated by OneStrata,

    A non-fixed value that cannot be manually changed by the user, and can only be recalculated by OneStrata.

    Actual-Units-Triangulation
    pageTriangulation

    For more information, see the following pages:

    AnchorStandard-Actualization-Triangulation-RulesStandard-Actualization-Triangulation-RulesStandard Actualization Triangulation Rules

    There is one set of standard actualization triangulated values:

    Column NameFormulaLock RulesActual Cost for PeriodActual Cost for Period = Actual Rate * Actual Units

    By default:

    • Unlocked
    • Editable

    Can be locked

    Actual RateActual Rate = Actual Cost for Period / Actual Units

    By default:

    • Locked
    • Read-only

    Can be unlocked

    Actual UnitsActual Units = Actual Cost for Period / Actual Rate

    By default:

    • Unlocked
    • Editable

    Can be locked

    AnchorMargin-Actualization-Triangulation-RulesMargin-Actualization-Triangulation-RulesMargin Actualization Triangulation Rules

    There are two sets of margin actualization triangulated values:

    • Margin Percentage Triangulation: The relationships between Vendor Net Cost, Margin Percentage, and Client Net Cost
    • Margin Rate, Actual Units, and Cost Triangulation: The relationships between Vendor Net Rate, Actual Units, and Vendor Net Cost, and between Client Net Rate, Actual Units, and Client Net Cost

    Only one margin actualization triangulation set can be active at a time. By default:

    • The Margin Percentage triangulation set is active
    • The Margin Rate, Actual Units, and Cost triangulation set is not active

    Margin Percentage Triangulation

    The Margin Percentage triangulation set is the default set of triangulated values.

    Column NameDescriptionLock RulesNotesVendor Net Cost (VC)

    Entered by user or calculated according to this formula:

    Vendor Net Cost = Client Net Cost - (Margin Percentage * Client Net Cost)

    By default:

    • Unlocked
    • Editable

    Can be locked

    When the Margin Percentage triangulation set is active:

    • The value of Actual Units is locked
    • The values of the Rate (Vendor Net Rate (VC)) and Client Net Rate (VC) columns are recalculated by OneStrata
    Margin %

    Entered by user or calculated according to this formula:

    Margin Percentage = (Client Net Cost - Vendor Net Cost) / Client Net Cost

    By default:

    • Locked
    • Read-only

    Can be unlocked

    Client Net Cost (VC)

    Entered by user or calculated according to this formula:

    Client Net Cost = -1 * (Vendor Net Cost / Margin Percentage - 1)

    By default:

    • Unlocked
    • Editable

    Can be locked

    Margin Rate, Actual Units, and Cost Triangulation

    By default, the Margin Rate, Actual Units, and Cost triangulation set is not active.

    Unlock the Actual Units column to deactivate the Margin Percentage triangulation set and activate the Margin Rate, Actual Units, and Cost triangulation set.

    Cost GroupColumn NameDescriptionLock RulesNotesVendorRate (Vendor Net Rate (VC))Read-only value taken from the Schedule grid

    Always:

    • Locked
    • Read-only

    When the Margin Rate, Actual Units, and Cost triangulation set is active:

    • The values of the Rate (Vendor Net Rate (VC)) and Client Net Rate (VC) columns are locked
    • The value of Margin % is automatically recalculated by OneStrata
    Actual UnitsEntered by user

    If the Margin Rate, Actual Units, and Cost triangulation set is active:

    • Unlocked
    • Editable
    Vendor Net Cost (VC)

    Calculated according to this formula:

    Vendor Net Cost = Vendor Net Rate * Actual Units

    If the Margin Rate, Actual Units, and Cost triangulation set is active:

    • Unlocked
    • Read-only
    ClientClient Net Rate (VC)Read-only value taken from the Schedule grid

    Always:

    • Locked
    • Read-only
    Actual UnitsEntered by user

    If the Margin Rate, Actual Units, and Cost triangulation set is active:

    • Locked
    • Read-only

    Can be unlocked

    Client Net Cost (VC)

    Calculated according to this formula:

    Client Net Cost = Client Net Rate * Actual Units

    If the Margin Rate, Actual Units, and Cost triangulation set is active:

  • Unlocked
  • Read-only