Overview 

Linking Uploading/linking a committed Cost Line to an insertion order on an external DSP provider creates a connection between OneStrata and the DSP, making it possible to map budget spend and delivery data between the two systems.

There are two ways that a Cost Line can be linked to an insertion order:

that allows delivery costs and metrics to flow from the DSP to OneStrata. The delivery data is available on the Actualization tab.

• Upload a Cost Line: Create a new insertion order based on a OneStrata Cost Line, and link the Cost Line to the newly created insertion order. The To a new insertion order: A new insertion order is created within the DSP campaign that the current OneStrata campaign is linked to, and the .
• Link a Cost Line: Link a OneStrata Cost Line is linked to the newly created insertion orderTo an existing insertion order: The Cost Line is linked to an insertion order that already exists within . The insertion order must be part of the DSP campaign that the current OneStrata campaign is linked to.

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Upload a Cost Line

as a New Insertion Order

Uploading Within OneStrata, an insertion order that is based on a committed Cost Line can be created and pushed to a connected DSP provider. The creates a new insertion order is created within the DSP campaign that the current OneStrata campaign (the OneStrata campaign that contains the Cost Line) is linked to.

The newly created insertion order is immediately linked to the Cost Line,

To upload a Cost Line (To create a new DSP insertion order based on a Cost Line, and link the Cost Line to the new insertion order), do the following:

1. Open the media campaign that contains the Cost Line to be linked.
   
   
2. Navigate to the DSP dashboard.
   
   
3. In the DSP grid, select the desired Cost Line. Only one Cost Line can be linked at a time.
   
   
4. Click the Upload button to open the Upload widget.
   
   
5. In the Upload widget, select Create Insertion Order.
   
   
6. For Name, choose one of the following:
   
   
   • Keep the automatically generated insertion order name, which is the same as the name of the Schedule grid line.
     
     
   • Enter the desired insertion order name.
     
     
7. For Date Range, select a start and end date for the insertion order.
   
   
8. For Goal Type, the goal type value is set to Cost per thousand (CPM) and cannot be changed within OneStrata. 
   
   
9. For Goal Amount, enter the performance goal amount of the insertion order.
   
   
10. For Budget Amount, choose one of the following:
    
    
    • Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the insertion order budget.
      
      
    • Manual Input: Enter the desired insertion order budget.
      
      
11. For Pacing Period, the pacing period value is set to Flight and cannot be changed within OneStrata.
    
    
12. Click the Create & Link button. Programmatic media buyers or traffickers can add more granular details to the newly created insertion order within the DSP itself.

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Link a Cost Line to an Existing Insertion Order

A committed Cost Line can be linked to an insertion order that already exists within the DSP campaign that the current OneStrata campaign (the OneStrata campaign that contains the Cost Line) is linked to.

Prerequisites:

To link a Cost Line to an existing DSP insertion order, do the following:

1. Open the media campaign that contains the Cost Line to be linked.
   
   
2. Navigate to the DSP dashboard.
   
   
3. In the DSP grid, select the desired Cost Line. Only one Cost Line can be linked at a time.
   
   
4. Click the Upload button to open the Upload widget.
   
   
5. In the Upload widget, select Link Existing Insertion Order.
   
   
6. For Name, search for an insertion order by entering at least three letters of the insertion order name. Only insertion orders that are within the DSP campaign that is linked to the current OneStrata campaign are displayed.
   
   
7. Select the desired insertion order.
   
   
8. The Date Range and Budget Amount values automatically populate from the selected insertion order and cannot be changed within OneStrata.
   
   
9. Click the Link button.