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Overview
OneStrata provides a large number of pre-defined data fields that can be re-used and combined, in order to provide coverage for a wide range of media buying scenarios. Users can also create their own data fields as needed, enabling customized and flexible workflows.
Templates define the layout of important OneStrata data grids, like the Schedule grid and Ad Server grid, by specifying which data fields are displayed and in which order.
Data Fields and Templates Terms and Concepts
This section contains information about terms and concepts related to data fields and templates in OneStrata.
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There are two categories of data fields:
| Data Field Category | Description |
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| System | Data fields provided by OneStrata that cannot be deleted. Depending on the system data field, different levels of user customization are allowed:
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| Custom | User-created data fields that can be freely edited and deleted. |
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For information on creating a data field, see Create a Data Field. Note: Newly created data fields (and changes to existing data fields) are only available for campaigns created after the data field was created or edited; the newly created or edited data field is not available for any campaigns that already exist. |
There nine types of data fields:
| Data Field Type | Description | ||||||
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| A numeric value that is derived from one or more existing numeric fields | ||||||
| A text value that is concatenated from one or more existing fields | ||||||
| A currency value | ||||||
| A date value | ||||||
| A numeric value, with up to 16 decimal places | ||||||
| A numeric value formatted as a percentage, with up to 16 decimal places | ||||||
| A dropdown list with one or more selectable options | ||||||
| A free-form text field | ||||||
Conversion Rate | A percentage that converts from one unit type to another, like Click Through Rate (CTR) and View Through Rate (VTR). Conversion rates operate in both directions. For example, imagine a conversion rate that converts from impressions to clicks (CTR) at a rate of 0.7%:
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Template Types
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For information on creating a template, see Create a Data Field. |
There are five types of templates:
| Template Type | Description | Templates Allowed Per Entity | ||||||
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| Defines the fields and field order of the following items on the Advertiser View page, located on the Schedule tab.
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| Campaign Goals | Defines the fields and parameters of a campaign's Goals section. | One | ||||||
| Defines the fields and field order of the Ad Server grid, located on the Ad Server Provider dashboard. | One | ||||||
| Defines the fields and field order of the Schedule grid, located on the Schedule tab. A Schedule template defines two classes of fields, default and hidden:
Fields that are not explicitly classified as default or hidden are not displayed on the Schedule grid by default, but can be manually added or removed via the column picker. | One | ||||||
| Defines the fields and field order of the following areas:
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For a detailed description of all system default templates, see System Default Templates. |
The system default templates are a set of templates that are pre-defined by OneStrata and are automatically available for all enterprises. System default templates provide a quick, out-of-the-box foundation that can be used or customized as desired.
Enterprises can create their own custom templates but do not have to; if there is no custom template for a particular template type, the system default template is applied instead.
There are four system default templates (there is no system default Campaign Goals template):
| System Default Template | Description |
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| System default Advertiser View template | Defines the default columns and column order of various items on the Advertiser View page, located on the Schedule tab |
| System default External Integrations template | Defines the default columns and column order of the Ad Server grid, located on the External Integrations tab |
| System default Media Schedule template | Defines the default columns and column order of the Schedule grid, located on the Schedule tab |
| System default Order Details template | Defines the default columns and column order of the Order Details grid, located on the Orders tab |