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Table of Contents

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Overview 

Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.


OneStrata

Actualization Terms and Concepts

This section contains information about terms and concepts related to actualization in OneStrata.

Types of Actualization

In OneStrata, there are two type of actualization:

  • Standard actualization
  • Margin actualization
Actualization TypeDescription

Anchor
Standard-Actualization
Standard-Actualization
Standard actualization


A Shared Block
shared-block-keyStandard-Actualization

The actualization of committed standard schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Standard.

For more information on the Standard Cost Method option, see Cost Methods.

Anchor
Margin-Actualization
Margin-Actualization

Margin actualization

Info

Depending on Enterprise settings, margin actualization might not be available.



A Shared Block
shared-block-keyMargin-Actualization

The actualization of committed margin schedule lines, which are media and non-media lines in the Schedule Grid that have been committed and that have a Cost Method value of Margin.

For more information on the Margin Cost Method option, see Cost Methods.



Media Campaigns > (Specific Campaign) > Actualization Tab UI Reference

The Actualization tab displays information related to actualizing committed Schedule Grid lines.

Anchor
Actualization-Tab-UI-Elements
Actualization-Tab-UI-Elements
Actualization Tab UI Elements

The Actualization tab contains the following elements:

The Apply Source button is only available on the Standard Actualization Grid
  • .



Item

Description

1Campaign Header

Include A Shared Block
shared-block-keyCampaign-Header-Reference
pageAbout Media Campaigns

2Standard and Margin selection

Click to switch between the Standard Actualization grid and the Margin Actualization grid.

3

Filters icon

Include A Shared Block
shared-block-keyFilters-icon
pageAbout Schedules

Click the Filters icon to open the filter pane and filter through the list of all committed schedule lines.

4

Search bar

Include A Shared Block
shared-block-keySearch-icon
pageAbout Orders

Search for a committed schedule line by Entity (Supplier or Order Partner) or ID.

5

Anchor
Roll-settings
Roll-settings
Roll settings

Click the Roll settings to select how any under- or over-delivery balance is carried over to future months:

  • None: The balance is not distributed. Instead, the overall totals on the Schedule Grid line will be updated.
  • Proportionally: The balance is evenly distributed over the remaining months of the campaign.
  • Next Month: The entire balance is carried over to the next month of the campaign.
  • Last Month: The entire balance is carried over to the final month of the campaign.

6

Anchor
Apply-Source-button
Apply-Source-button
Apply Source button

InactiveImage Added

Image Removed

Active

Image Removed
Info

The Apply Source button is only available on the Standard Actualization grid.


Click the Apply Source button to override the Schedule

Grid

grid's Actual Cost for Period, Actual Rate, and Actual Units column values:

  • Committed: The values of the Actual columns are reset to the media schedule values.
  • Site: The values of the Actual columns are updated to match the values of the Site columns.
  • 3rd Party: The values of the Actual columns are updated to match the values of the 3rd Party columns.
Info
7

Actualize button


If no Actualization Grid lines are selected, the Actualize button is inactive.


If one or more Actualization Grid lines are selected, the Actualize button is active.

Click the Actualize button to actualize selected lines.

8

Anchor
BilingBilling-Periods-filterBiling
Billing-Periods-filter
Billing Period(s) filter

By default, only one Billing Period billing period (month) is selected and displayed on the Actualization Gridgrid.

  • If the campaign is in-flight, the default selected Billing Period billing period is the previous month of the campaign.
  • If the campaign has not started yet, the default selected Billing Period billing period is the first month of the campaign.
  • If the campaign has already finished, the default selected Billing Period billing period is the last month of the campaign.

Click the Billing Period(s) filter to select the Billing Periods that are displayed in the Actualization Gridgrid.

9Actualization Gridgrid

A list of a campaign's committed schedule lines, broken down into selected billing periods and grouped by Order.

For more information, see Actualization Grid Reference.



Anchor
Actualization-Grid-Reference
Actualization-Grid-Reference
Actualization Grid Reference

The Actualization Grid grid is a list of a campaign's committed Schedule Grid grid lines, broken down into selected Billing Periods billing periods and grouped by Order.

The following table contains information about the Actualization Grid columns:

order.

There are two Actualization grids, the Standard Actualization grid and the Margin Actualization grid, used for actualizing standard Schedule grid lines and margin Schedule grid lines, respectively.

The following table contains information about the Standard and Margin Actualization grid columns:

Info Type

The number of units of the Actualization Grid line, for its entire flight. 

A read-only value that is automatically populated from the media schedule.

The total Vendor Cost (in Vendor Currency) of the Actualization Grid line, for the filtered billing periods(s).

  • On the Standard Actualization Grid, depending on the primary Cost Type of the campaign, the Current for Period value is equal to the Vendor Gross Cost or the Vendor Net Cost.
  • On the Margin Actualization Grid, the Current for Period value is equal to the Vendor Net Cost.

A read-only value that is automatically populated from the media schedule.

If the line has never been actualized, the Pre-Actualized value is equal to the Current for Period value.

When the line is actualized for the first time, the Pre-Actualized value becomes locked and no longer changes, even if the Current for Period value changes.

For example, imagine a Cost line that has never been actualized:

  • Its Current for Period value is $100.
  • Its Pre-Actualized value is set to whatever the Current for Period value is, which is $100.
  • If the Cost line's Current for Period value changes, its Pre-Actualized value also changes.

Then, the Cost line is actualized in OneStrata:

  • At the time of actualization, its Current for Period value is $100.
  • At the time of actualization, its Pre-Actualized value is also $100, and becomes locked.
  • Afterwards, if the Cost line's Current for Period value changes (for example, it increases to $125), its Pre-Actualized value does not change (it remains $100).
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Actualization Grid TypeColumn NameDescription
N/A

Standard,

Margin

CheckboxClick to select one or more Actualization
Grid
grid lines.
N/A

Standard,

Margin

Line Type

The type of the Actualization

Grid lineNon-

grid line, according to the following hierarchy:

Media or
  • Media
    • Order
      • Cost Package, Media Package, Placement
, or
        • Billing Period
  • Non-Media
    • Order
      • Fee
        • Billing Period
Flight

Standard,

Margin

Anchor
Actualization-Status
Actualization-Status
Status (Actualization Status)


A Shared Block
shared-block-keyActualization-Statuses

Image Modified

Image Modified

Image Modified


The actualization status of the Actualization

Grid

grid line.


If Line Type is Billing Period, the possible statuses are:

  • Not Actualized: The Billing Period line is not actualized in OneStrata.

  • Actualized: The Billing Period line is actualized in OneStrata.

If Line Type is Placement, Media Package, Cost Package, Fee, or Order, the possible statuses are:

  • Not Actualized: None of the Billing Period lines filtered under the line are actualized.

  • Partially Actualized: At least one, but not all, of the Billing Period lines filtered under the line are actualized.

  • Actualized: All of the Billing Period lines filtered under the line are actualized.
Flight

Standard,

Margin

Anchor
Invoice-Status
Invoice-Status
Invoice Status

Image Modified

Image Modified

Image Modified

The invoice status of the Actualization Grid line.


If Line Type is Billing Period, the possible statuses are:

  • Not Invoiced: The Billing period line is not invoiced (no invoice has been created for the billing period).

  • Invoiced: The Billing Period line is invoiced (an invoice has been created for the billing period).

If Line Type is Placement, Media Package, Cost Package, Fee, or Order, the possible statuses are:

  • Not Invoiced: None of the Billing Period lines filtered under the line are invoiced.

  • Partially Invoiced: At least one, but not all, of the Billing Period lines filtered under the line are invoiced.

  • Invoiced: All of the Billing Period lines filtered under the line are invoiced.
Flight

Standard,

Margin

Entity Name

The name of the entity associated with the Actualization Grid line.


If Line Type is Billing Period:

  • Entity Name: The month and year of the billing period

  • ID: Billing Period ID - The unique, OneStrata identification number of the Billing Period line.

If Line Type is Placement, Media Package, Cost Package, or Fee:

  • Entity Name: The name of the Supplier

  • ID: Cost Line ID - The unique, OneStrata identification number of the associated schedule line.

If Line Type is Order:

  • Entity Name: The name of the Order Partner. Click the Entity Name link to open the Order
screen
Order
  • order.

  • ID: Order ID - The unique, OneStrata identification number of the associated
Order
  • order.
Flight

Standard,

Margin

Line Name

The name of

a

the Cost

line

Line.


A read-only value that is automatically populated from the media schedule.

Flight

Standard,

Margin

External ID

The External ID of

a

the Billing Period line.


A read-only value that is only populated if the Billing Period line has been exported to an external financial system.

Flight

Standard,

Margin

Start and End Date


The start and end dates of

a

the Cost Line orBilling Period line.


A read-only value that is automatically populated from the media schedule.

Flight

Standard,

Margin

Contract Total

The total

Vendor Cost (in Vendor Currency) of the Actualization Grid

vendor cost of the Cost Line or Billing Period line, for its entire flight. 

  • On the Standard Actualization
Grid
Grid

A read-only value that is automatically populated from the media schedule.

Flight

Standard,

Margin

Rate Type


The Rate Type of

aCost or Fee line

the Cost Line.


A read-only value that is automatically populated from the media schedule.

Flight

Standard,

Margin

Rate
a

the Cost Line or Billing Period line.

A read-only value that is automatically populated from the media schedule.

Flight

Standard,

Margin

UnitsBilling Period

Standard,

Margin

Current for PeriodBilling Period

Standard,

Margin

Pre-Actualized
A Shared Block
shared-block-keyMargin-Actualization-Triangulation

Depending on which set of margin actualization triangulated values are active:

  • The Vendor Net Cost, Margin %, and Client Net Cost columns triangulate off each other
  • The Rate, Actual Units, and Vendor Net Cost (VC) columns triangulate off each other
  • The Client Net Rate (VC), Actual Units, and Client Net Cost (VC) columns triangulate off each other

For more information, see Margin Actualization Triangulation Rules.


Margin

Client Net Rate (VC)

The Client Net Rate (VC) of the Cost Line or Billing Period line.

Include A Shared Block
shared-block-keyMargin-Actualization-Triangulation
pageAbout Actualization

Standard,

Margin

Units

The number of units of the Cost Line or Billing Period line, for its entire flight. 


A read-only value that is automatically populated from the media schedule.

Standard,

Margin

Current for Period

The total vendor cost of the Cost Line or Billing Period line, for the filtered billing periods(s).


A read-only value that is automatically populated from the media schedule.

Standard,

Margin

Pre-Actualized

If the line has never been actualized, the Pre-Actualized value is equal to the Current for Period value.

When the line is actualized for the first time, the Pre-Actualized value becomes locked and no longer changes, even if the Current for Period value changes.


For example, imagine a Cost line that has never been actualized:

  • Its Current for Period value is $100.
  • Its Pre-Actualized value is set to whatever the Current for Period value is, which is $100.
  • If the Cost line's Current for Period value changes, its Pre-Actualized value also changes.

Then, the Cost line is actualized in OneStrata:

  • At the time of actualization, its Current for Period value is $100.
  • At the time of actualization, its Pre-Actualized value is also $100, and becomes locked.
  • Afterwards, if the Cost line's Current for Period value changes (for example, it increases to $125), its Pre-Actualized value does not change (it remains $100).

Standard,

Margin

Balance

The difference between the Actual Cost for Period value (the value to be actualized or that is actualized) and the Current for Period value (the value that was committed).

  • On the Standard Actualization grid
Billing Period

Standard,

Margin

Balance

The difference between the Actual Cost for Period value (the value to be actualized or that is actualized) and the Current for Period value (the value that was committed).

  • On the Standard Actualization Grid, depending on the primary Cost Type of the campaign, the Balance value is equal to the Vendor Gross Cost or the Vendor Net Cost.
  • On the Margin Actualization Grid, the Balance value is equal to the Vendor Net Cost.
Billing PeriodStandardActual Source

The source(s) of the Actual Cost for Period, Actual Rate, and Actual Units values:

  • Committed: The media schedule
  • Site: The Actualization Grid's Site columns
  • 3rd Party: The Actualization Grid's 3rd Party columns 
  • Manual: The user has manually changed one or more values
Billing PeriodStandardActual Cost for Period

The Vendor Cost to be actualized or that is actualized, for the filtered billing period(s).

On the Standard Actualization Grid
  • , depending on the primary Cost Type of the campaign, the
Actual Cost for Period
Grid
  • grid, the
Actual Cost for Period shared-block-key
A Shared Block
StandardActual
-triangulationActual Rate =
Source

The source(s) of the Actual Cost for Period, Actual Rate, and Actual Units

 columns are linked, and their values are triangulated off each other.

values:

  • Committed: The media schedule

  • Site: The Actualization Grid's Site columns

  • 3rd Party: The Actualization Grid's 3rd Party columns 
  • Manual: The user has manually changed one or more values
Standard
Actual Cost for Period
/ Actual UnitsBy default, the Actual Rate value is locked (not editable), and Billing PeriodStandardActual Rate

The Rate to be actualized or that is actualized.

include-

The vendor cost to be actualized or that is actualized, for the filtered billing period(s).

  • On the Standard Actualization grid, depending on the primary Cost Type of the campaign, the Actual Cost for Period
and Actual Units values are unlocked (editable). Click a lock icon to change whether the column is locked or unlocked.
A Shared Block
shared-block-key
Actual
Standard-
triangulationpageAbout
Actualization
-Triangulation

The Actual Cost for Period, Actual Rate, and Actual Units columns triangulate off each other.

For more information, see Standard Actualization Triangulation Rules.

Billing Period


StandardActual
Units
Rate

The

amount of Units

rate to be actualized or that is actualized.

Include A Shared Block
shared-block-key

Actual

Standard-Actualization-

triangulation

Triangulation
pageAbout Actualization

Delivery

Standard

Site Cost

Actual Units (standard actualization)

The amount of delivered

Units of the Actualization Grid line, for the filtered billing period(s), as provided by the Vendor/Order Partner within Vendor Inbox.

Only available if the Order was sent to an In-System Order Partner, and the Order Partner sent delivery metrics through Vendor Inbox.

units to be actualized or that is actualized.

Include A Shared Block
shared-block-keyStandard-Actualization-Triangulation
pageAbout Actualization

Margin

Actual Units (margin actualization)

The amount of delivered units to be actualized or that is actualized.

Include A Shared Block
shared-block-keyMargin-Actualization-Triangulation
pageAbout Actualization

Standard

Site Cost

Info

Only available if the Order was sent to an In-System Order Partner

DeliveryStandardSite Units

The amount of delivered Units of the Actualization Grid line, for the filtered billing period(s), as provided by the Vendor/Order Partner within Vendor Inbox.

Only available if the Order was sent to an In-System Order Partner

, and the Order Partner sent delivery metrics through Vendor Inbox.

DeliveryStandard3rd Party Cost


The

delivery cost

amount of delivered units of the

Actualization Grid

Billing Period line, for the filtered billing period(s), as provided by the

external integration Provider

Order Partner within Vendor Inbox.

Standard

Site Units

Info

Only available if the

ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers.

For more information, see Manage External Integrations.

DeliveryStandard3rd Party Units

The amount of delivered Units of the Actualization Grid line, for the filtered billing period(s), as provided by the external integration Provider.

Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers.

For more information, see Manage External Integrations.

Billing PeriodMarginVendor Net Cost (VC)

Include A Shared Block
shared-block-keyVendor-Net-Cost
pageCosts and Calculations

A Shared Block
shared-block-keyVendor-triangulation

The Vendor Net Cost, Margin %, and Client Net Cost columns are linked, and their values are triangulated off each other.

Margin Percentage = (Client Net Cost - Vendor Net Cost) / Client Net Cost

By default, the Margin % value is locked (not editable), and the Vendor Net Cost and Client Net Cost values are unlocked (editable). Click a lock icon to change whether the column is locked or unlocked.

Billing PeriodMarginMargin %

Include A Shared Block
shared-block-keyMargin-Percentage
pageCosts and Calculations
Include A Shared Block
shared-block-keyVendor-triangulation
pageAbout Actualization

Billing PeriodMarginClient Net Cost (VC)

Include A Shared Block
shared-block-keyClient-Net-Cost
pageCosts and Calculations

Include A Shared Blockshared-block-keyVendor-triangulationpageAbout Actualization

Order was sent to an In-System Order Partner, and the Order Partner sent delivery metrics through Vendor Inbox.


The amount of delivered Units of the Billing Period line, for the filtered billing period(s), as provided by the Order Partner within Vendor Inbox.

Standard

3rd Party Cost

Info

Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers.

For more information, see Manage External Integrations.


The delivery cost of the Billing Period line, for the filtered billing period(s), as provided by the external Ad Server provider.

Standard

3rd Party Units

Info

Only available if the ad serving was provided by an ad server connected to OneStrata, and if the OneStrata Agency's Suppliers were linked to the external integration Provider's suppliers.

For more information, see Manage External Integrations.


The amount of delivered units of the Billing Period line, for the filtered billing period(s), as provided by the external Ad Server provider.

MarginVendor Net Cost (VC)

Include A Shared Block
shared-block-keyVendor-Net-Cost
pageCosts and Calculations

Include A Shared Block
shared-block-keyMargin-Actualization-Triangulation
pageAbout Actualization

MarginMargin %

Include A Shared Block
shared-block-keyMargin-Percentage
pageCosts and Calculations

Include A Shared Block
shared-block-keyMargin-Actualization-Triangulation
pageAbout Actualization

MarginClient Net Cost (VC)

Include A Shared Block
shared-block-keyClient-Net-Cost
pageCosts and Calculations

Include A Shared Block
shared-block-keyMargin-Actualization-Triangulation
pageAbout Actualization

Margin

Other Income (VC) 

The difference between the Client Net Cost (VC) and Vendor Net Cost (VC) values.

Other Income (VC) = Client Net Cost (VC) - Vendor Net Cost (VC)





Actualization Triangulation Rules

A set of triangulated values contains three values that are mathematically connected; given any two values, the third value can be calculated from the first two values.

Sets of triangulated values follow this pattern:

  • One fixed value
  • Two non-fixed values 

When one of the non-fixed values is manually changed by the user, the fixed value remains constant, but the other non-fixed value is automatically recalculated.

For example, imagine the following scenario:

  • Rate: $1
  • Units (fixed): 10
  • Cost: $10

If the Rate value is changed to $2, the Units value remains 10 and the Cost value is automatically recalculated to $20. Similarly, if the Cost value is changed to $5, the Units value remains 10 and the Rate value is automatically recalculated to $0.50.

Locked/Unlocked vs. Editable/Read-Only

In OneStrata, triangulated values can be locked or unlocked:

  • Locked (fixed): A fixed value that does not change
  • Unlocked (non-fixed): A non-fixed value that can be changed, either manually by the user or recalculated by OneStrata

All values, including triangulated and non-triangulated values, can be editable or read-only:

  • Editable: A value that can be directly changed by the user
  • Read-only: A value that cannot be directly changed by the user

Depending on the triangulation set, the two unlocked (non-fixed) values are either both editable, or one is editable and the other is read-only:

  • Both unlocked values are editable: Given a set of triangulated values X, Y, and Z (where Y is fixed), X can be manually changed by the user and Z is recalculated by OneStrata. Or, Z can be manually changed by the user and X is recalculated by OneStrata.
  • One unlocked value is editable and one unlocked value is read-only: Given a set of triangulated values X, Y, and Z (where Y is fixed), only X can be manually changed by the user and Z is always recalculated by OneStrata. Z cannot be manually changed by the user.

The interactions between these two dimensions (locked/unlocked and editable/read-only) are summarized in the following table:


Editable

(non-italicized text)

Read-only

(italicized text)

Locked

Image Added

N/AThe fixed value in a triangulation set

Unlocked

Image Added

A non-fixed value that can be manually changed by the user or recalculated by OneStrata,

A non-fixed value that cannot be manually changed by the user, and can only be recalculated by OneStrata.

Anchor
Standard-Actualization-Triangulation-Rules
Standard-Actualization-Triangulation-Rules
Standard Actualization Triangulation Rules

There is one set of standard actualization triangulated values:

Column NameFormulaLock Rules
Actual Cost for PeriodActual Cost for Period = Actual Rate * Actual Units

By default:

  • Unlocked
  • Editable

Can be locked

Actual RateActual Rate = Actual Cost for Period / Actual Units

By default:

  • Locked
  • Read-only

Can be unlocked

Actual UnitsActual Units = Actual Cost for Period / Actual Rate

By default:

  • Unlocked
  • Editable

Can be locked

Anchor
Margin-Actualization-Triangulation-Rules
Margin-Actualization-Triangulation-Rules
Margin Actualization Triangulation Rules

There are two sets of margin actualization triangulated values:

  • Margin Percentage Triangulation: The relationships between Vendor Net Cost, Margin Percentage, and Client Net Cost
  • Margin Rate, Actual Units, and Cost Triangulation: The relationships between Vendor Net Rate, Actual Units, and Vendor Net Cost, and between Client Net Rate, Actual Units, and Client Net Cost

Only one margin actualization triangulation set can be active at a time. By default:

  • The Margin Percentage triangulation set is active
  • The Margin Rate, Actual Units, and Cost triangulation set is not active

Margin Percentage Triangulation

The Margin Percentage triangulation set is the default set of triangulated values.

Column NameDescriptionLock RulesNotes
Vendor Net Cost (VC)

Entered by user or calculated according to this formula:

Vendor Net Cost = Client Net Cost - (Margin Percentage * Client Net Cost)

By default:

  • Unlocked
  • Editable

Can be locked

When the Margin Percentage triangulation set is active:

  • The value of Actual Units is locked
  • The values of the Rate (Vendor Net Rate (VC)) and Client Net Rate (VC) columns are recalculated by OneStrata
Margin %

Entered by user or calculated according to this formula:

Margin Percentage = (Client Net Cost - Vendor Net Cost) / Client Net Cost

By default:

  • Locked
  • Read-only

Can be unlocked

Client Net Cost (VC)

Entered by user or calculated according to this formula:

Client Net Cost = -1 * (Vendor Net Cost / Margin Percentage - 1)

By default:

  • Unlocked
  • Editable

Can be locked


Margin Rate, Actual Units, and Cost Triangulation

By default, the Margin Rate, Actual Units, and Cost triangulation set is not active.

Unlock the Actual Units column to deactivate the Margin Percentage triangulation set and activate the Margin Rate, Actual Units, and Cost triangulation set.

Cost GroupColumn NameDescriptionLock RulesNotes
VendorRate (Vendor Net Rate (VC))Read-only value taken from the Schedule grid

Always:

  • Locked
  • Read-only

When the Margin Rate, Actual Units, and Cost triangulation set is active:

  • The values of the Rate (Vendor Net Rate (VC)) and Client Net Rate (VC) columns are locked
  • The value of Margin % is automatically recalculated by OneStrata






Actual UnitsEntered by user

If the Margin Rate, Actual Units, and Cost triangulation set is active:

  • Unlocked
  • Editable
Vendor Net Cost (VC)

Calculated according to this formula:

Vendor Net Cost = Vendor Net Rate * Actual Units

If the Margin Rate, Actual Units, and Cost triangulation set is active:

  • Unlocked
  • Read-only
ClientClient Net Rate (VC)Read-only value taken from the Schedule grid

Always:

  • Locked
  • Read-only
Actual UnitsEntered by user

If the Margin Rate, Actual Units, and Cost triangulation set is active:

  • Locked
  • Read-only

Can be unlocked

Client Net Cost (VC)

Calculated according to this formula:

Client Net Cost = Client Net Rate * Actual Units

If the Margin Rate, Actual Units, and Cost triangulation set is active:

  • Unlocked
  • Read-only