Page History

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• Adobe
• Blockgraph
• Salesforce DMP (fka Krux)
• LiveRamp
• Lotame
• Throtle
• Blue Kai
• Neustar: It is a complete end-to-end identity data management platform, and this integration will support all mutual customers of PlatformOne.
  Currently, the Neustar IDMP integration supports:
  • Customers in US only
  • TCF 2.0 compliant
  • Both BaaS and DSP customers
  • Automated taxonomy updates
  • Supports ID types such as cookies, MAIDs, CTV IFAs, and IP Addresses

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FreeWheel Comcast+ Segments: Beeswax users can leverage FreeWheel/Comcast+ Segments to target nationally scaled, premium CTV segments based on Comcast’s deterministic aggregated viewership data. Currently, Beeswax is the only DSP to offer the FreeWheel/Comcast+ Segments, making Beeswax the sole and exclusive seller! Learn more here.

Blockgraph: Blockgraph uses universal identifiers that are beneficial to clients who would like to move away from traditional identifiers like IP addresses, MAID's, etc. Usage of FreeWheel Identity graph is required for clients to use first party Blockgraph data for audience Targeting.

Data Axle: Beeswax's integration with Data Axle allows users to access Data Axle segments at the Data Provider level in Line-Item Targeting. Data Axle segments that were available under different marketplaces such as LiveRamp, BlueKai, or Tru Optik are now consolidated and available under one folder. The ID and segment-key of the segments will change when the Data Axle segments are moved under their own folder. The CPM will remain the same. It is currently available in US only. 

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• if the match is only with the Alliant segment, CPM will be charged.
• If more than one segment is matched in either of an OR or AND expression, max segment CPM will be charged.
• If one or more Alliant segments are used in a targeting expression along with any other third-party data provider’s segment, the line item will be charged the sum of the max CPM per data provider.

Webbula: Beeswax has a direct partnership with Webbula to access their third-party data segments directly as opposed having to navigate through multiple marketplaces. Webbula data can be found under their designated folder within the Beeswax UI. Webbula's data is only available in the US.

Oracle Data Cloud (BlueKai): Beeswax has an integration with BlueKai to access third party data segments. Please reach out to thedatahotline@oracle.com with any questions on specific segments, or your Beeswax account manager or support alias for a full taxonomy of segments available. 

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