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Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



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Table of Contents


Overview

Beeswax offers customers a number of data partners ranging from first party integrations, to viewability measurement providers. Below is an overview of each partner. Please reach out to your account manager to learn more about setting up integrations.

First Party Data Partners

Beeswax has integrated with the listed partners for customers who use these DMPs. The integration allows customers to push first-party data segments directly into Beeswax.

To view more detail on our data-partner segments, see Segments.

  • Adobe
  • Blockgraph
  • Salesforce DMP (fka Krux)
  • LiveRamp
  • Lotame
  • Throtle
  • Blue Kai
  • Neustar: It is a complete end-to-end identity data management platform, and this integration will support all mutual customers of PlatformOne.
    Currently, the Neustar IDMP integration supports:
    • Customers in US only
    • TCF 2.0 compliant
    • Both BaaS and DSP customers
    • Automated taxonomy updates
    • Supports ID types such as cookies, MAIDs, CTV IFAs, and IP Addresses

Customers that want to onboard first party data to Beeswax but don't have a DMP can onboard data to LiveRamp (via Beeswax's account). If you would like more information please reach out to your Customer Success Manager.

Third Party Data Partners

FreeWheel Comcast+ Segments: Beeswax users can leverage FreeWheel/Comcast+ Segments to target nationally scaled, premium CTV segments based on Comcast’s deterministic aggregated viewership data. Currently, Beeswax is the only DSP to offer the FreeWheel/Comcast+ Segments, making Beeswax the sole and exclusive seller! Learn more here.

Blockgraph: Blockgraph uses universal identifiers that are beneficial to clients who would like to move away from traditional identifiers like IP addresses, MAID's, etc. Usage of FreeWheel Identity graph is required for clients to use first party Blockgraph data for audience Targeting.

Data Axle: Beeswax's integration with Data Axle allows users to access Data Axle segments at the Data Provider level in Line-Item Targeting. Data Axle segments that were available under different marketplaces such as LiveRamp, BlueKai, or Tru Optik are now consolidated and available under one folder. The ID and segment-key of the segments will change when the Data Axle segments are moved under their own folder. The CPM will remain the same. It is currently available in US only. 

Alliant: Beeswax has an integration with Alliant to access third party data segments directly instead of navigating through marketplaces. Alliant segments that were available under different marketplaces such as LiveRamp, BlueKai, or Tru Optik are now consolidated and available under one folder. It is currently available in US only.

No changes with respect to billing. However, for impressions that are served using Alliant data as part of audience segment targeting and if one or more segments match the segments available on the bid request, then:

  • if the match is only with the Alliant segment, CPM will be charged.
  • If more than one segment is matched in either of an OR or AND expression, max segment CPM will be charged.
  • If one or more Alliant segments are used in a targeting expression along with any other third-party data provider’s segment, the line item will be charged the sum of the max CPM per data provider.

Webbula: Beeswax has a direct partnership with Webbula to access their third-party data segments directly as opposed having to navigate through multiple marketplaces. Webbula data can be found under their designated folder within the Beeswax UI. Webbula's data is only available in the US.

Oracle Data Cloud (BlueKai): Beeswax has an integration with BlueKai to access third party data segments. Please reach out to thedatahotline@oracle.com with any questions on specific segments, or your Beeswax account manager or support alias for a full taxonomy of segments available. 

BlueKai segments are available in NAM and APAC on an as-requested basis. While some BlueKai categories have data available by default, many may not, and even if data is available, it may only be available in certain countries. It is critical to discuss with Beeswax Support availability of data for the desired segments you are targeting within the desired countries you will be targeting.

In order to access the segments within your UI, send a list of the requested segments to your Customer Success Manager and the Beeswax Support alias. In the request, please include the full segment path and BlueKai segment key. Once implemented, BlueKai segments can be found under the ‘segment’ targeting section on a line item.

BlueKai third-party segments are charged on a CPM basis, and the exact prices are shown in the Buzz UI when targeting the segments. 

Factual: Beeswax has an integration with Factual that allows you to build proximity segments out of geo-fenced areas and directly distribute them to the platform for targeting. To set up a partnership with Factual, please reach out to your Customer Success Manager. Audience segments can only be accessed through our LiveRamp integration (see details below). Factual charges on a CPM basis. Please note, Factual is not available for use in auctions outside of North America.

IAS: Beeswax has an integration with Integral Ad Science ("IAS") for pre-bid targeting across exchanges. Pre-bid targeting is done through special segments that may be targeted for: viewability, suspicious activity, brand safety, anti-fraud and content categories. IAS segments are charged on a CPM basis. More details on IAS pre-bid targeting can be found here.  Please note, IAS is not available for use in auctions outside of North America.

DoubleVerify: Beeswax has an integration with DoubleVerify who make pre-bid segments available for targeting across exchanges, which are also charged on a CPM basis. You can find more information on DoubleVerify pre-bid segments here. DoubleVerify is available globally. 

ComScore: The Comscore partnership is based on contextual targeting data which allows one to target pages or apps based on language and content categories. ComScore's AI contextual engine and panelists enable the creation of cookie free - predictive audiences. 

Grapeshot: Grapeshot is a third-party provider of contextual targeting data and allows you to target pages or apps based on language and keywords. More info on Beeswax's Grapeshot integration can be found here. Grapeshot is available globally. 

LiveRamp: Beeswax has an integration with LiveRamp's DataStore. The process for sending and receiving data from the DataStore is essentially identical to how first party data from LiveRamp is processed. Please note, LiveRamp is available for use in auctions in the United States only. 

Nielsen: Nielsen is a provider of 3P data with a focus on demographics, purchase data, CPG data, and automotive data. These audiences are fueled through partnerships with credit card companies, retailer loyalty programs, J.D. Power, and Nielsen panels. Nielson segments are charged on a CPM basis, and the exact prices are shown in the Buzz UI when targeting the segments. Please contact the support alias to enable these segments. Please note, Nielsen is available in North America and select EU countries. 

Tru Optik: Tru Optik powers Connected TV (CTV) by default, making it measurable and attributable for CTV devices (CONNECTED_TV and SET_TOP_BOX). If you would like to enable TruOptik across all devices (i.e. OTT devices as well), please reach out to your Customer Success Manager. Tru Optik's Data Marketplace allows advertisers to execute audience-based buys using premium data segments from leading purchase, demographic and behavioral data providers for direct and programmatic campaigns across 80 million + homes in the U.S. Select from over 6,000+ segments easily delivering CTV campaigns with scale and consistency against the data set of your choosing. 

Please reach out to beeswax@truoptik.com with any questions on specific segments or Beeswax Support for a full taxonomy of segments available. Please note that Tru Optik is only supported on CONNECTED_TV and SET_TOP_BOX devices by default. If you would like to open up Tru Optik segments to all devices, please reach out to your Customer Success Manager. Please note, Tru Optik is not available for use in auctions outside of the United States.


TransUnion (TruSignal): TransUnion's integration with Beeswax leverages TransUnion TruAudience Lookalike Audiences. If you are interested in using TransUnion, please reach out to your Beeswax Customer Success Manager. Please note, TransUnion is not available for use in auctions outside of the United States.

Viewability Measurement Partners

IAS: Beeswax has a post-bid viewability measurement integration with IAS. More information on the implementation of viewability measurement and viewability reporting available can be found can be found here. IAS post-bid measurement is available in both NAM and EMEA. 

MOAT: Beeswax has a post-bid viewability measurement integration with MOAT. More information on the implementation of viewability measurement and viewability reporting available can be found here. MOAT is available in both NAM and EMEA. 

DoubleVerify: Beeswax has a post-bid viewability measurement integration with DoubleVerify. More information on the implementation of viewability measurement and viewability reporting available can be found here. DoubleVerify is available globally. 

*The Overview hyperlink is a condensed summary of Beeswax's data partners across multiple partner and data categories. 

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