Overview

Segments are objects that contain a group of users for the purpose of targeting. Users may be added to a segment through either an event or segment tag placed in a live environment, or uploading a file with first-party data that contains users through a segment upload. When using a tag or pixel to trigger an event for adding users to a segment, the pixel can be incorporated into a web environment. Alternatively, users can be gathered by embedding the tag within a creative, thus capturing all viewers of that creative and adding them to a segment.

Accessing Segments Page

To access the Segments page, navigate to Trafficking > Segments at the top of the screen.

Segments List View

List View Fields

Create a Segment

1. To create a segment, navigate to Trafficking > Segments. Additionally, segments may be created by clicking the button, then clicking Segment at the top right of the UI.
   
   
2. Click New Segment on the upper right hand corner of the segment list view.
   
   

3. A window will appear with the following fields to complete:
   *Required

   Field Name	Description
   Segment ID	An ID that will be generated and applied to this segment upon creation.
   Segment Key	The unique ID for a segment in an account.
   Advertiser or Account	Segments can belong to an account or to an individual advertiser. Select “Account Level Segment” to create a segment that will be available to all advertisers in the account. Select an individual advertiser to have this segment available to a single advertiser. Leaving this blank will place the segment at account level, and allow any advertiser to target the segment.
   Segment Name*	Specify the name of the segment.
   Time-to-Live Days	This determines the number of days to keep the user in this segment. If not set, the default is 30 days. The max number you can set is 90 days.
   Verb Usage	Define the way in which line items can use the segment in targeting. For example, segments with a ‘Verb Usage’ of EXCLUDE, will not be able INCLUDE or REQUIRE users when being applied to a line item. This value can not be changed once the segment has been created.
   Alternative ID	Any number or string. Used to map this object to an object in an outside system
   Description	Give the segment a description (e.g. how it should be used, classification of the users inside) or add any notes you relevant to the segment.
   Active (Y/N)	Make the segment either active or inactive. Inactive segments will not be targetable at line item level. De-activating segments does not remove them from QPS if using advanced filtering.
   Extensible (Y/N)	Choosing "Yes" for extensible allows for the segment to be extended using Liveramp or Freewheel graphs.
   Tag Type	Dropdown including the following options: Iframe tag that incudes exchange sync pixels Tag for implementing in mobile apps with user_id passed in manually Image tag for adding a user into a segment Image tag using Alternative ID to add users into a segment Once the tag type has been selected, click Save & Generate Tag for the tag to be generated and copied.
   Segment Categories	Segment Categories can be used to organize segments into a hierarchy for a cleaner appearance in the Targeting > Segments section of the Edit Line Item screen. This field is strictly visual and does not impact behavior.

   
   

4. Click Save & Close.

Segment Tags

Segment tags are objects that get added to an advertiser's website or app environment to capture data about activity, or add users to a segment. Below are the available tag types with descriptions: