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Newly created Application Setting records (and changes to existing Application Setting records) are only available for campaigns created after the record was created or edited; the newly created or edited record is not available for any campaigns that already exist.


Table of Contents


Start the Application Settings Record Creation Process 

All Application Setting records are created the same way. To create an Application Setting record, do the following:

  1. Navigate to the Administration > Application Settings page.

  2. Select the specific Application Setting type from the six linked options.

  3.  Click the Create Record button on the upper right.

  4. Define the Application Settings Configuration by selecting the level at which the settings will be applied. 

  5. Define the Application-specific settings as described in the tables below.

Create an Actualization Application Setting Record

To create an Actualization Application Setting record, do the following:

  1. Start the Application setting record creation process (see above).

  2. Select the desired settings as described in the table below.
    Default Distribution

    Specify how to allocate excess (over) or insufficient (under) deliveries. Options are as follows:

    • Proportionally: The under- or over-delivery balance is evenly distributed over the remaining months of the campaign.
    • NextMonth: The entire under- or over-delivery balance is carried over to the next month of the campaign.
    • LastMonth (Final month): The entire under- or over-delivery balance is carried over to the final month of the campaign.
    Budget Limits Enabled

    Compare actual costs to estimated budgets to ensure spending stays within limits. When enabled, if the user attempts to actualize over budget, actualization will stop and alert the user to the budget limitation. It is then the user's responsibility to adjust actualized costs or increase the estimate budget.



  3. Click Save

Create an Approvals Application Setting Record

To create an Approvals Application Setting record, do the following:

  1. Start the Application Setting record creation process (see above).

  2. Select the desired settings as described in the table below.
    Agency Schedule Approval

    Enable the Agency Schedule Approval feature. When this feature is turned on, schedules cannot be committed or submitted until they receive official Agency approval.

    Agency Schedule Approval - Revisions

    Specify the threshold at which Agency approvals are required when making schedule changes. Options are as follows:

    • Never require re-approval on revisions
    • Every time any change is made
    • Every time Cost Field change is made
    Advertiser Schedule Approval

    Enable the Advertiser schedule approval feature. When this feature is turned on, schedules cannot be committed until they receive official Advertiser approval.

    Advertiser Schedule Approval - Revisions

    Specify the threshold at which Advertiser approvals are required when making schedule changes. Options are as follows:

    • Never require re-approval on revisions
    • Every time any change is made
    • Every time Cost Field change is made
    Allow Approval at Campaign Group Level

    Activate the option to manage Advertiser schedule approvals for all media campaigns within a designated campaign group.

    Estimate Approval

    Enable the Estimate Approval feature. When active, line items require approval before they can be committed.

    Line Level Approval

    Enable the Line Level Approval feature to add an Approval column and action to the workflow. When this feature is turned on, approval is required for all line items before they can be committed.



  3. Click Save

Create a Campaign Management and Goals Application Setting Record

To create a Campaign Management and Goals Application Setting record, do the following:

  1. Start the Application Setting record creation process (see above).

  2. Select the desired settings as described in the table below.

    Specify the threshold for most granular record required to create a campaign group. Options are as follows:

    • Client Group
    • Client
    • Product

    Set the default budget cost type for new campaign groups. Options are as follows:

    • Client Gross: Total amount charged to the client before any deductions or adjustments.
    • Client Net: Total amount charged to the client after certain deductions have been made from the gross amount. These deductions might include discounts, rebates, or other adjustments, but typically do not include taxes.
    • Client Total: The final amount the client needs to pay, which might include the net amount plus any additional fees or charges, but excluding taxes.
    • Client Total with Tax: The final, all-inclusive amount that the client needs to pay, including taxes.

    Specify the threshold for most granular record required to create a media campaign. Options are as follows:

    • Client
    • Product

    Set the default budget cost type for new media campaigns. Options are as follows:

    • Vendor Gross: The amount that the vendor quotes, before any standard discounts are applied and any taxes are added.
    • Vendor Net: The amount that the vendor charges for the media purchase(s), after any discounts are applied but before any taxes are added.
    • Client Gross: The amount that the client is quoted, before any discounts are applied.
    • Client Net: The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added.
    • Client Total with Tax: The amount that the client is charged, after any discounts are applied and after any commission or taxes are added.

    Specify the default distribution settings for new media campaigns. Options are as follows:

    • Pro Rata: Distributes campaigns proportionally across flight periods according to the number of days.
    • Even: Distributes campaigns evenly among flight periods as specified in the unit calendar.
    Default Media Campaign Unit Calendar

    Specify the default calendar units used for new media campaigns. Options are as follows:

    For Digital:

    • Monthly

    Set user permissions for modifying exchange rates for individual Media Campaigns.



  3. Click Save.

Create an External Integrations Application Setting Record

To create an External Integrations Application Setting record, do the following:

  1. Start the Application Setting record creation process (see above).

  2. Select the desired settings as described in the table below
    Enable Retroactive Linking Feature (Google AdServer Only)

    Activate the back-linking feature in the Ad Server grid to connect GCM 360 placements with existing ad server placements.

    Include Volume when Uploading

    Enable the inclusion of Volume data when uploading Ad Placement information.

    Include Cost when Uploading

    		Enable the inclusion of Cost data when uploading Ad Placement information.
    Default Cost Type to Include

    Specify the Cost type to be included with the Cost data upload for Ad Placement information. Options are as follows:

    • Vendor Gross - VC (Vendor Currency)
    • Vendor Net - VC (Vendor Currency)
    • Client Gross - CC (Client Currency)
    • Client Net  - CC (Client Currency)
    Include Cost Cap when Uploading

    Enable the inclusion of Cost Cap data when uploading Ad Placement information.

    Default Cost Cap to Include

    Select the Volume metric to include when uploading placement data. Options are as follows:

    • Total - Cumulative cost cap applied
    • None - No cost cap applied
    • Month - Monthly cost cap applied

    Select the fields to update automatically when committing a Media Schedule. Options are as follows:

    • Price
    • Units
    • Placement Name
    • Dates
    • Package Name
    • Cost Cap

    Select the cost type to display for lines linked to DSP, Search, or Social media providers. Options are as follows:

    • Media Cost
    • Media Cost with Fees


  3. Click Save.

Create a Media Schedule Application Setting Record

To create a Media Schedule Application Setting record, do the following:

  1. Start the Application Setting record creation process (see above).

  2. Select the desired settings as described in the table below.
    Budget Limits Enabled

    Enforce budget limits by comparing committed costs to estimated budgets.

    Editable Cost Fields Restricted

    Limit user editing to only the Primary Cost field in the Cost workflow.

    Import/Export Allowed

    Allow bulk editing of Media Schedules through import and export functions.

    Split Fees by Estimate

    Distribute calculated fees across placements based on their associated estimates. Once fees are calculated, Estimate assignments become locked and cannot be edited.



  3. Click Save. 

Create an Order Management Application Setting Record

To create an Order Management Application Setting record, do the following:

  1. Start the Application Setting record creation process (see above).

  2. Select the desired settings as described in the table below.
    Automatically Send Order Revisions to Vendor on Schedule Changes

    Enable automatic sending of revised orders to vendors when certain types of committed changes are made to the media schedule, such as changes to a cost line's flight dates or a placement's format.



  3. Click Save.
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