Use * syntax for faster search

Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



Table of Contents

Overview

Use this creative type when you have a raw video asset. Raw videos should be uploaded in .mp4, .mov, or .flv formats. Beeswax will transcode the videos into multiple formats and bit rates for optimal delivery across platforms.

The default max file size for uploads is 30MB. This file size limit can be raised up to (but not over) 250MB.

How it Works

The following fields are available: 

Creative FieldsDescription
AdvertiserAdvertiser under which you are creating this creative. Creatives can be assigned to any line item beneath this advertiser only.
Creative NameName of the creative
TitleThe title that may appear in the video player 
Video Ad DurationLength of video in seconds
Primary Asset
  • Choose Existing Asset: Choose a video asset you have already uploaded to Beeswax for the selected Advertiser.
  • Upload New Asset: Upload a new video asset. Note that any video uploaded will need to be transcoded by Beeswax and may take several minutes. You can save and leave the creative creation page while this is encoding, but you will need to wait until encoding is done before setting the creative active.
    • Transcoding Options

      • Default (non-HD): Used for non-OTT/CTV activity

      • HD Variable Bitrate: Used for OTT/CTV activity (excluding Hulu). This offers the widest range of supported bit rates which will increase creative match rates against incoming bid requests.

      • HD Constant Bitrate: Used for buying Hulu inventory only. More information on Hulu’s requirements can be found here

Companion AssetA creative ad image (with extension .gif, .jpg, .jpeg or .png). If you choose to add a companion asset, upload the creative asset OR enter the companion HTML.
Companion HTMLRaw HTML to be served as a companion ad. If you choose to add a companion asset, upload the creative asset OR enter the companion HTML.
Companion Width x HeightCompanion ad dimensions
Technical VendorOn Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX.
Click URLThe Click URL triggered when Someone clicks on your creative.
Advertiser DomainThe domain of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser domain would be www.ford.com
Advertiser CategoryThe category of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser category would be “Automotive”.   
If you leave this field blank it will inherit the advertiser category you set when you created the Advertiser object.   
NOTE: Advertiser category is a required field for certain exchanges like MoPub. Lack of an advertiser category will result in you not bidding on MoPub.
Landing Page URLThis is the full URL that the user will land on after clicking on your creative. For example, www.ford.com/landingpage/fordfocus.  
Failure to include the full URL may result in your creatives being rejected by Google’s AdX.
Creative Add-OnsIf you previously have defined pixels or scripts via the creative add-ons module, they will be listed here. AdChoices now available via VAST 3.0 support.
Additional PixelsAdditional tracking pixels that will be fired at the same time as the impression. This field should contain a URL, for example https://ad.doubleclick.net/ddm/trackimp/[additional_parameters].
Alternative IDAlternative ID for the creative. Use this field to map an creative ID in Beeswax to a creative ID in your system.
SecureWhether the creative is secure or not. For a creative to be secure, all URL calls from the creative need to be over HTTPS
Start DateOptional start date for the creative
End DateOptional end date for the creative
ActiveWhether the creative is active or inactive. Active Line Items must have at least one active creative associated to them.
SkippableWhether the creative is allowed to be skipped.
For VAST 3.0+, Skip Offset allows users to define a custom duration after which the video will become skippable. Note: Skip offset is not supported via Google AdX.
AD_ID

Ad-ID is a vendor that registers creatives and applies a naming convention for easier creative management on the publisher side.The Ad-ID field in VAST in-line templates lets users input an ID that represents the creative asset. The Ad-ID is then passed in the VAST tag and is used by publishers to identify the creative asset. Learn more about AD-ID at AD-ID.org.

VAST EventsField for additional pixels which will be fired depending on the VAST Event being selected. 
Progress EventsField for additional pixels which will be fired after a custom duration defined by you.
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