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Overview

The Analytics tab of a line item appears after the line item has already been created. This tab offers a view into real time stats, forecasting, and bid decision flow.

Real Time Stats

Real-Time Bidding Stats provides immediate insights into the performance of line items, enabling faster and more informed decision-making. Please note that these numbers are directional to help with decision making, but are not meant to be used as the source of truth.

Forecasting

The forecasting tool provides media buyers with projected auction availability based on targeting and creative parameters. This helps users assess whether a line item has sufficient supply to meet its goals.

Bid Decision Flow

Bid Decision Flow is a diagnostic tool designed to help troubleshoot line item performance. It visualizes auction data and shows how the bidding system responded to auctions within a specified lookback window, helping users identify why a line item may not be bidding.