Table of Contents
Overview
The Analytics tab of a line item appears after the line item has already been created. This tab offers a view into real time stats, forecasting, and bid decision flow.
Real Time Stats
Real-Time Bidding Stats provides immediate insights into the performance of line items, enabling faster and more informed decision-making.
Forecasting
The Forecasting tool provides media buyers with projected auction availability based on targeting and creative parameters. This helps users assess whether a line item has sufficient supply to meet its goals.
Bid Decision Flow
Bid Decision Flow is a diagnostic tool designed to help troubleshoot line item performance. It visualizes auction data and shows how the bidding system responded to auctions within a specified lookback window, helping users identify why a line item may not be bidding.