Release Date: July 8, 2025
- Release Calendar
- If you have any questions, please reach out to your account representative.
Audience Dashboard
What is it? The Audience Dashboard in the Reporting module visualizes Audience Report data to display ad delivery across different audience demographics. This dashboard allows for visualizing and sharing campaign performance with clients, as well as monitoring audience performance to grow engagement.
How am I affected? This feature is available for campaigns run in North America; no action is required.
Resource(s): Audience Dashboard
Deal Name Dimension Added to the Performance and Inventory Report
What is it? A new dimension called “Deal Name” has been added to the Performance and Inventory reports in Report Builder, making it easier to track and understand deal performance. To maintain consistency, the “Name” dimension in the Deal report has also been renamed to “Deal Name.”
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): Analytics Data Dictionary
Flight Budget Carry-Over & Quick Stats
What is it? The carry-over feature that automatically reallocates unspent budgets to remaining flights, allowing for better budget management. When setting up a flight, users can now select their preferred carry-over option to determine how remaining budget will be distributed. This update also includes improved visibility into key flight metrics, allowing users to monitor spend, impressions, and pacing status directly at the flight level.
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): Create a Line Item
FreeWheel PMP Deal Creative Approval in the UI Includes Publisher Name
What is it? The Creative Approvals table has been enhanced to display publisher names alongside approval statuses for FreeWheel PMP deals. This improvement provides users with a more comprehensive view of the creative approval process, making it easier to track and manage approvals across different publishers.
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): Creative Approvals