Table of Contents
Overview
This dashboard is only available for US audiences.
The Audience Dashboard visualizes data from the Audience Report in a pre-built dashboard that displays ad delivery across different audience demographics. Audiences do not need to be targeted in order to populate in the dashboard, which allows for insights into opportunities to improve campaign engagement by targeting on new audiences.
This dashboard is generated from the same data as the Audience Report and functions in the same way:
- Person-level metrics are calculated by distributing household-level impressions equally among all member of a household. As an example, in a four-person household, each individual has 0.25 impressions.
- This dashboard omits demographic data associated with less than five impressions, so some charts may display null demographic data. This issue can be mitigated by widening filter criteria.
The Audience Dashboard may have longer processing times than other dashboards or reports as a result of the complexity of processing data from external sources.
Accessing Audience Dashboard
The Audience Dashboard can be accessed by hovering over the Analytics module button positioned in the top left corner of the UI navigation.
Audience Dashboard UI
| # | Item | Description |
|---|---|---|
1 | Day Filter | Select the date range from the dropdown to update all charts in the dashboard. |
2 | Advertiser, Campaign, and Line Item Dimension Filters | Select the names of advertisers, campaigns, and line items to update all charts in the dashboard. |
3 | Age Chart | This pie chart will display age demographic information by percentile.
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4 | Household Income Chart | This bar chart shows the number of impressions by household income.
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5 | Gender Chart | This pie chart displays gender demographic information by proportion. |
6 | Occupation Chart | Bar chart that displays the number of impressions by occupation.
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7 | Education Chart | Bar chart that displays the number of impressions by highest level of education.
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8 | Number of Children Chart | Bar chart that displays the number of impressions by number of children in a household (0, 1-2, 3+)
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9 | Homeowner vs. Renter Chart | This pie chart will display home ownership information by proportion.
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10 | Match Rate | Displays the percentage of impressions matching to the demographic data source |