Table of Contents
Overview
HUMAN's FraudSensor delivers the full monitoring payload on every transaction and provides real-time, deep visibility into activity from humans, good bots, and malicious bots using multiple methods. FraudSensor enables customers to report on Invalid Traffic (IVT), which is any activity not generated by a real user. HUMAN categorizes invalid traffic into two buckets, General Invalid Traffic and Sophisticated Invalid Traffic, and will provide reporting that will display both types together.
How FraudSensor Works
FraudSensor’s detection tags are built using a set of parameters that will populate in the creative add-on. Using the data from these parameters and other signals that are automatically collected from each impression, FraudSensor can determine whether each impression is valid or invalid. HUMAN FraudSensor tags are available to run across banner, video, or native creative types. FraudSensor’s detection engine investigates each event from every applicable device and analyzes thousands of data points, including differences in code, performance characteristics, and other potential indicators of bot-driven behavior to report on post-bid IVT behavior. If HUMAN's FraudSensor creative add-on is selected, users will be able to pull IVT reporting in Report Builder and Reporting API.
HUMAN post-bid data are not available in logs due to contractual agreements.
General Invalid Traffic vs. Sophisticated Invalid Traffic
General Invalid Traffic and Sophisticated Invalid Traffic are the two types of IVT, which are distinguishable by their intentions as seen below.
| General Invalid Traffic (GIVT) | Traffic identified as serving legitimate purposes that typically self-announces itself as a bot. | Search Engine Crawlers, Social Media Bots, Customer Service Bots | Good Bots |
| Sophisticated Invalid Traffic (SIVT) | Traffic that tends to be harder to detect as it has been constructed for illegitimate or illegal purposes and typically disguises its identity to appear as human. | Spam Bots, Malware Bots, DDoS attacks | Malicious Bots |
Applying FraudSensor Creative Add-On to Creative
The FraudSensor tracking is enabled by adding a creative add-on to the creative. Within the creative, navigate to the Pixels and Scripts section of the general tab. Find or search for HUMAN FraudSensor in the Creative Add-ons dropdown.
Report Builder & Reporting API
The post-bid reporting works in the same way as the other Brand Safety partners that offer IVT reporting. Specifically for HUMAN:
- Measurement Vendor Name = HUMAN
- Metrics containing HUMAN data:
- Invalid Impressions
- Measurable Invalid Impressions
- Invalid Impressions %
IVT Metrics are currently available in the following reports:
- Performance Report
- Inventory Report
- Platform Report
- App Report
- Domain Report
- Geography Report