Table of Contents
Overview
For more information about integrations, please contact your account representative.
Measurement and verification partners are companies that play a crucial role for advertisers by ensuring ads are delivered correctly and perform effectively. For measurement, ad performance is tracked by counting views, clicks, and other user actions, helping advertisers understand if campaigns are successful. In terms of verification, they check that ads appear in appropriate places, are actually visible on users' screens, and are seen by real people rather than bots. These partners gather and analyze data about ad delivery and performance across various advertising platforms. By providing independent confirmation of advertising results, This allows advertisers to make more informed decisions about their ad spending and ultimately improves the effectiveness of digital advertising campaigns. Please see the articles in this user guide section for more information about measurement and verification partner integrations.