Overview
The bulk upload feature allows a bulk import of creatives to help decrease the amount of time it takes to upload creatives to the UI. Upload a zip file of images or a spreadsheet of tags and automatically create Creative Assets and corresponding Creatives from each valid file in the zip files or tag in a spreadsheet.
Bulk Upload Template Requirements
Below are the six formats that can be used for a bulk upload. Each format requires a either a zip file or a spreadsheet to be uploaded alongside the creation process.
| Image | Zip file of images. |
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| Video | Zip file of videos. |
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| DFA | An Excel spreadsheet from DoubleClick's DCM ("DFA") system. | Required template fields:
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| DFP | Doubleclick for publishers. | Required template fields:
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| Sizmek | Text file from Sizmek. | Required template fields:
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| Third-Party Tags | File of third-party image or video tags. |
Required template fields:
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Create a Bulk Upload
- Navigate to Trafficking > Creatives > Bulk Upload.
- A window will appear where an Advertiser and Bulk Type is required. Click Continue once both are selected.
A template for upload will appear in this window when a bulk type is selected. This template can be filled out and used for upload during the creation process.
- A screen will appear with fields to fill out according to the Bulk Type selected.
- Fields will display and will vary depending on the Bulk Type.
Creative Bulk Upload Field Directory
Filter by Bulk Type to see applicable fields to complete during the creation process.
If uploading a file during this process, a template will be available to download from the creation window. Required fields are marked with *
Image, DFA Tag, DFP Tag, Sizmek Tag, Third Party Tags, Video, | Basic Information | Creative Bulk Type* | Type of bulk upload. This field will be filled out automatically once the bulk upload type is selected. |
Image, DFA Tag, Video, | Basic Information | Creative Status | Either "Active" or "Inactive". |
Image, DFA Tag, DFP Tag, Sizmek Tag, Third Party Tags, Video, | Basic Information | Secure | Secure means that the creative is SSL compliant and can therefore run on publisher inventory that requires SSL compliant creatives. “Insecure” means that the creative is not SSL compliant. It is recommended to always leave this field on “Secure.” |
Image, Video, | Basic Information | Start/End Date | The desired dates for this creative to serve when applied to a line item. Learn more about creative dates here. |
Image, Video, | Basic Information | Alternative ID | Any number or string. Used to map this object to an object in an outside system. |
Image, DFA Tag, DFP Tag, Sizmek Tag, Third Party Tags, Video, | Advertiser Overrides | Advertiser* | Associate the creative with a particular advertiser by selecting an advertiser from the dropdown menu. Advertisers can be selected from any that are created on this account. |
Image, DFA Tag, DFP Tag, Sizmek Tag, Third Party Tags, Video, | Advertiser Overrides | Domain* | The domain of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser domain would be www.ford.com. |
Image, DFA Tag, DFP Tag, Sizmek Tag, Third Party Tags, Video, | Advertiser Overrides | Category* | The category of the advertiser. For example, if the advertiser is Ford Motor Company, the advertiser category would be “Automotive”. If this field is left blank, it will inherit the advertiser category set when the Advertiser object was created. |
Image, Video, | Ad Content | Click URL* | This is the URL triggered when the ad is clicked on. |
| Video, | Ad Content | Transcoding Option* | Options include: SD, HD Constant Bitrate, HD Variable Bitrate. For more information on transcoding options, see Create a New Creative. |
Image, Video, | Ad Content | Zip File* | For Image: Supported image formats are .gif, .jpg, .jpeg, and .png. Max 400 images. For Video: Supported video formats are .mp4, .mov, or .flv. Default max file size per video is 30MB and can be up to 250MB. |
DFA Tag, DFP Tag, Sizmek Tag, Third Party Tags, | Ad Content | Template* | Supported file are .xls and .csv. Support up to x amount of creative tags. |
Image, DFA Tag, DFP Tag, Sizmek Tag, Video, | Pixels and Scripts | Creative Add-ons | This is where a creative add-on may be applied. Select from a list of add-ons created in the account. |
Image, DFA Tag, DFP Tag, Sizmek Tag, Video, | Pixels and Scripts | Pixels | A maximum of ten 3rd party pixels can be added per creative. These pixels will be fired simultaneously with the tracking of the impression by the system. |
Image, DFA Tag, DFP Tag, Sizmek Tag, Video, | Pixels and Scripts | Scripts | Additional JS tags to be called at the same time as the impression. This field should contain a URL, for example: https://ad.doubleclick.net/ddm/trackimpj/[additional_pareters]. |
Image, Video, | Exchange-Specific Options | Landing Page URL | URL for landing page. Required for GoogleAdx + PubMatic. |
Bulk Upload Success Screen
Upon uploading files and filling out templates, once the user clicks save and continue. The system will begin to process each file. Once the process is over, the system will display a success screen shown below:
Below are the column names and descriptions for the success screen table. All successful creatives will be created and listed in on list view. If a creative has an error, then it will not get uploaded to the UI
| Creative Name | Name of the creative. |
| Status | Status of the creative |
| Message | Explanation on whether or not the creative was uploaded successfully. |
To see more regarding the status of bulk upload of creatives, see Bulk Status.