| Dimension | Description | Report Scope(s) |
|---|
| Account Alternative ID | The Alternative ID of the Account in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Events Report,
Incrementality Report,
Billing Report, | | Account ID | The Account ID. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Events Report,
Incrementality Report,
Billing Report,
Bid Decision Report,
Audience Report, | | Account Name | The name of the Account in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report,
Events Report,
Incrementality Report,
Billing Report, | | Active | The active status of the relevant object in Buzz. | Pacing Report,
Events Report, | | Active Only | Filter-only field. Used to indicate whether Pacing Report queries should be scoped to only active campaigns. | Pacing Report | | Ads Txt | The ads.txt authorization status for the request. | Performance Report,
Inventory Report,
Bid Performance Report, | | Advertiser Alternative ID | The Alternative ID of the Advertiser in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Events Report,
Incrementality Report,
Billing Report, Audience Report, | | Advertiser Category | The IAB category that Beeswax advertiser belongs to. | Performance Report,
Audience Report, | | Advertiser Domain | The domain of the Advertiser in Buzz. | Performance Report,
Audience Report, | | Advertiser ID | The Advertiser ID. | Audience Report,
Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Deal ID Report,
Events Report,
Incrementality Report,
Incrementality Report,
Billing Report, | | Advertiser Name | The Advertiser name. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Events Report,
Incrementality Report,
Billing Report,
Audience Report, | | Age | Exact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+ | Audience Report, | | Alternative ID | The Alternative ID of the Deal in Buzz. | Deal ID Report | | App Bundle | A platform-specific application identifier intended to be unique to the app and independent of the exchange. | App Report,
Conversion Report, | | App ID | Application ID. In Beeswax, these are prepended with the relevant exchange prefix for uniqueness. | App Report | | App Name | Application name. | App Report | | Attribution Method | The methodology used to attribute the conversion. | Conversion Report,
Incrementality Report, | | Base Cpm | The default bid CPM set on the line item in Buzz. | Pacing Report | | Bid Hour | The datestamp (YYYY-MM-DD HH:00:00) during which a particular bid was made. | Deal ID Report | | Bid Model ID | The ID of the Bid Model object in Buzz. | Performance Report,
Bid Performance Report, | | Bid Model Name | The name of the Bid Model object in Buzz. | Bid Performance Report | | Bid Modifier ID | The ID of the Bid Modifier object in Buzz. | Performance Report,
Bid Performance Report, | | Bid Modifier Name | The name of the Bid Modifier object in Buzz. | Performance Report, | | Bid Rate | The bid rate of the campaign/line item, defined as bids / auctions. Rob note: this should be moved to the Measures section. | Deal ID Report | | Bid Shade | The Bid Shade Status of the won impression. | Performance Report,
Inventory Report,
Bid Performance Report, | | Bidding Strategy | The Bidding Strategy of the line item. | Pacing Report | | Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Events Report,
Incrementality Report,
Billing Report, | | Campaign Alternative ID | The Alternative ID of the Campaign in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report,
Billing Report, Audience Report, | | Campaign Budget | The lifetime budget of the campaign. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report, | | Campaign Budget Delivery Through Yesterday | The campaign budget delivered through the end of the previous full day. | Pacing Report | | Campaign Budget Delivery to Date | The campaign budget delivered to date. | Pacing Report | | Campaign Budget Type | The budget type for the campaign. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report, | | Campaign Daily Budget | The daily budget cap for the campaign. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report,
Incrementality Report, | | Campaign End Date | The end date of the campaign. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report, | | Campaign ID | The ID of the campaign in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report,
Billing Report,
Bid Decision Report,
Audience Report, | | Campaign Name | The name of the campaign in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report,
Billing Report,
Audience Report, | | Campaign OSI | OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, to date. | Pacing Report | | Campaign OSI Yesterday | OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, through the end of the previous full day. | Pacing Report | | Campaign Revenue Type | Campaign revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Campaign Start Date | Start date of the campaign. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report, | | City | City Name. | Geography Report | | City Code | City Code. | Geography Report | | Content Category | Comma-separated list of IAB-defined content categories. Declared by the publisher/SSP. | Inventory Report | | Content Language | Language in which content associated to the request is written. Declared by the publisher/SSP. | Inventory Report | | Conversion Hour | The datestamp (YYYY-MM-DD HH:00:00) that Beeswax received the conversion event. | Conversion Report | | Conversion Type | The type of conversion event. | Conversion Report | | Conversions Attributed | The number of conversions that Beeswax was able to attribute to an impression. | Events Report | | Conversions Non-Attributed | The number of conversions that Beeswax was unable to attribute to an impression. | Events Report | | Country | Country Name. | Geography Report | | Country Code | Country Code. | Geography Report | | Creative Alternative ID | The Alternative ID of the creative in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report,
Incrementality Report,
Audience Report, | | Creative ID | Beeswax Creative ID. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report,
Incrementality Report,
Audience Report, | | Creative Name | The name of the creative in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report,
Incrementality Report,
Audience Report, | | Creative Size | The dimensions of the creative. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report,
Incrementality Report,
Audience Report, | | Currency | The relevant currency. Expressed in ISO-4217 codes. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report, | | Currency Symbol | The symbol for the relevant currency. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Data Center | The data center where the request was processed. | Performance Report,
Bid Performance Report, | | Day | The date (YYYY-MM-DD) during which a particular bid was made. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report, Incrementality Report, | | Day of Week | The day of week during which a particular bid was made. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report,
Events Report, | | Deal Auction Type | Deal auction type, adhering to OpenRTB definitions. | Performance Report,
Inventory Report,
Bid Performance Report, | | Deal Format | The format of the deal (e.g. video). | Deal ID Report | | Deal ID | Beeswax Deal ID. | Performance Report,
Inventory Report,
Deal ID Report, | | Delivery Model ID | The ID of the delivery model object in Buzz. | Performance Report,
Bid Performance Report, | | Delivery Model Name | The name of the delivery model object in Buzz. | Bid Performance Report | | Delivery Modifier ID | The ID of the delivery modifier object in Buzz. | Performance Report,
Bid Performance Report, | | Delivery Modifier Name | The name of the delivery modifier object in Buzz. | Bid Performance Report | | Domain | The domain name where the bid request originated. Declared by the publisher/SSP. | Domain Report | | Drop Order | The order in which the evaluations occurred; used for ordering only. | Bid Decision Report | | Drop Reason | Individual evaluations of eligibility to bid on a given request. | Bid Decision Report | | Drop Stage | Thematically grouped sets of bid eligibility evaluations (drop reasons). | Bid Decision Report | | Education | Education level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree | Audience Report | | End Date | The provided end date for the deal in Buzz. | Deal ID Report | | Environment Type | Indicates whether the request represents web- or app-based inventory. | Performance Report,
Platform Report,
Domain Report,
Bid Performance Report,
Segment Report, | | Event Alternative ID | The alternative ID of the event in Buzz. | Performance Report,
App Report, | | Event ID | The ID of the event in Buzz. | Performance Report,
App Report,
Conversion Report,
Events Report,
Incrementality Report, | | Event ID Filter | Filter-only field. Used to specify an event ID. | Segment Report | | Event Name | The name of the event in Buzz. | Performance Report,
App Report,
Conversion Report,
Events Report,
Incrementality Report, | | Event Order | Optional field passed to Beeswax by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier. | Events Report | | Event Tag Fire Count | Total count of conversions sent to Beeswax via an event. | Events Report | | Event Type | The type of conversion event. | Events Report | | Event Value | Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | Events Report | | Exchange Handle | Name of the exchange. Analogous to Inventory Source in other reports. | Deal ID Report | | Experiment ID Type | The ID type used for segregation of impressions for Beeswax's experiment feature. | Performance Report,
Conversion Report, | | Flight Budget Delivery to Date | The flight budget delivered to date. | Pacing Report, | | Flight End Date | The end date of the flight. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report, | | Flight ID | Beeswax Flight ID. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Audience Report, | | Flight Name | Beeswax Flight Name. | Audience Report, | | Flight Start Date | The start date of the flight. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report, | | FreeWheel Household ID Conversion Order | Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable via FreeWheel Household ID. Frequently used to represent the number of items purchased, an order number, or other identifier. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Geography Report,
Segment Report, | | FreeWheel Household ID Conversion Value | Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Geography Report,
Segment Report, | | FreeWheel Household ID Conversions | The number of conversions that Beeswax was able to attribute to an impression via the FreeWheel Household ID. | Segment Report,
Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Geography Report,
Segment Report, | | FreeWheel Person ID Conversion Order | Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable via FreeWheel Person ID. Frequently used to represent the number of items purchased, an order number, or other identifier. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Geography Report,
Segment Report, | | FreeWheel Person ID Conversion Value | Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | FreeWheel Person ID Conversions | The number of conversions that Beeswax was able to attribute to an impression via the FreeWheel Person ID. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Geography Report,
Segment Report, | | Frequency | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report, | | Frequency (Custom ID with Fallback) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Custom ID) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Freewheel Household ID with Fallback) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Freewheel Household ID) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Freewheel Person ID with Fallback) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Freewheel Person ID) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (IP-Based) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report, | | Frequency (Liveramp Household ID with Fallback) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Liveramp Household ID) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Liveramp Person ID with Fallback) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Liveramp Person ID) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Frequency (Standard with Fallback) | The average number of impressions exposed to a given user or household. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Gender | Gender (M or F) | Audience Report, | | Geo Zip | Zip code. | Geography Report | | Ghost Bidding ID Type | The ID type used for segregation of impressions for Beeswax's experiment feature. | Incrementality Report | | Gross Margin | Revenue - spend, in USD $0.00 | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report, | | Gross Margin Percent | Percentage of gross margin of total spend in USD $0.00 | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report, | | Guaranteed | | Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report, | | Home Ownership | Home ownership data (either Homeowner or Renter) | Audience Report, | | Hour | YYYY-MM-DD HH:00 - Based on the bid time for the impression. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Events Report,
Incrementality Report, | | Hour of Day | The hour of day during which a particular bid was made. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Events Report,
Incrementality Report, | | Household Income | Total estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+ | Audience Report, | | Incremental Lift | The percent difference in treatment and control group conversion rates. | Incrementality Report | | Interstitial | Indicates if the ad tag responsible for the bid request accepts interstitial creatives. | Inventory Report | | Invalid Impression Reason Code | Reason code for invalid impressions. Can be one of: automated browser, incongruous browser, data center traffic, or UNKNOWN. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Inventory Source | Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report, | | Invoice Row | It contains the following fees: - Media paid to inventory source
- DSP Fee
- Professional Services Fee
- Bid Shading Fee
- Third party data Fee (Broken out by vendor)
- Small File Serving Fee
- Large File Serving Fee
- Cross Device Extension Fee (Broken out by vendor)
- Cross Device Frequency Capping Fee (Broken out by vendor)
- Cross Device Ghost Bidding Fee (Broken out by vendor)
| Billing Report | | IP Control Group Conversion Order | The number of items purchased as part of the conversion. | Incrementality Report | | IP Control Group Conversion Rate | The value showing: Treatment group conversions/Treatment group impressions | Incrementality Report | | IP Control Group Conversion Value | Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | Incrementality Report | | IP Control Group Conversions | The number of conversions attributed to the control group. | Incrementality Report | | IP Conversion Orders | The number of items purchased as part of the conversion. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, Conversion Report, | | IP Conversion Value | Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | Conversion Report, | | IP Conversions | Number of conversions attributed on User_ID | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Geography Report,
Segment Report, | | IP Conversions Attributed | Number of conversions attributable via IP address. | Events Report | | IP Conversions Non-Attributed | Number of conversions not attributable via IP address. | Events Report | | IP Conversions Value | Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | IP Incremental Lift | The value showing: (Treatment group conversion rate – Control group conversion rate)/ Control group conversion rate | Incrementality Report | | IP Treatment Group Conversion Order | The number of items purchased as part of the conversion | Incrementality Report | | IP Treatment Group Conversion Rate | The value showing: Treatment group conversions/Treatment group impressions | Incrementality Report | | IP Treatment Group Conversion Value | Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | Incrementality Report | | IP Treatment Group Conversions | The number of IP conversions attributed to the treatment group. | Incrementality Report | | Line Item Alternative ID | Customer Alternative Line Item ID | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report,
Incrementality Report,
Billing Report,
Audience Report, | | Line Item Budget | The lifetime budget of the line item. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report, | | Line Item Budget Delivery Through Yesterday | The line item budget delivered through the end of the previous full day. | Pacing Report | | Line Item Budget Delivery to Date | The line item budget delivered to date. | Pacing Report | | Line Item Budget Type | The budget type for the line item. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report, | | Line Item Daily Budget | The daily budget of the line item. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report,
Deal ID Report,
Incrementality Report, | | Line Item End Date | The end date of the line item. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report, | | Line Item Flight OSI | OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / flight duration elapsed". Evaluated at the flight level, to date. | Pacing Report | | Line Item Flight OSI Yesterday | OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the flight level, through the end of the previous full day. | Pacing Report | | Line Item ID | Beeswax Line Item ID | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report,
Billing Report,
Bid Decision Report,
Audience Report | | Line Item Name | Beeswax Line Item Name | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report,
Billing Report,
Audience Report, | | Line Item Revenue Type | Line item revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Line Item Start Date | The start date of the line item. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report,
Pacing Report,
Deal ID Report,
Incrementality Report, | | Measurement Vendor Name | The name of the measurement vendor in Buzz. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Metro/DMA | Metro/Demographic Market Area Name | Geography Report | | Metro/DMA Code | Metro/Demographic Market Area Code | Geography Report | | Month | Month name | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Events Report,
Incrementality Report,
Billing Report, | | Name | Name of the deal | Deal ID Report | | Number of Children in Household | Number of Children in Household (0, 1-2, 3+) | Audience Report, | | Occupation | Occupation data: Professional/Technical, Upper Management/Executive, Middle Management, Sales/Marketing, Clerical/Office, SkilledTrade/Machine/Laborer, Retired, Executive/Administrator, Self Employed, Professional Driver, Military, Civil Servant, Farming/Agriculture, Work From Home, Health Services, Financial Services, Teacher/Educator, Retail Sales, Computer Professional, Beauty, Real Estate, Architects, Interior Designers, Landscape Architects, Electricians, Engineers, Accountants/CPA, Attorneys, Social Worker, Counselors, Occupational Ther/Physical Ther, Speech Path./Audiologist, Psychologist, Pharmacist, Opticians/Optometrist, Veterinarian, Dentist/Dental Hygienist, Nurse, Doctors/Physicians/Surgeons, Chiropractors, Surveyors, Clergy, Insurance/Underwriters, Services/Creative | Audience Report, | | Open Market Auction Type | Auction type, adhering to OpenRTB definitions. | Performance Report,
Inventory Report,
Bid Performance Report, | | Paced Only | Filter-only field. Used to indicate whether Pacing Report queries should be scoped to only line items using a paced bidding strategy. | Pacing Report | | Placement | Placement ID/name, as provided by the publisher. Prefixed with exchange handle | Inventory Report | | Placement Type | Placement type of the impression (banner, video, banner and video, native, unknown) | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Bid Performance Report,
Segment Report, | | Platform Bandwidth | Indicates if the browser is using WiFi or a carrier service when establishing an internet connection. | Platform Report | | Platform Browser | Browser Type; -1 if unknown | Platform Report | | Platform Browser Version | Browser version number | Platform Report | | Platform Device Make | Device Manufacturer | Performance Report,
Inventory Report,
Platform Report,
App Report, | | Platform Device Model | Device Model Code | Performance Report,
Inventory Report,
Platform Report,
App Report, | | Platform Device Type | Device Type (e.g. MOBILE, TABLET, PC) | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report, | | Platform Js | 0 if no; 1 if yes; -1 if unknown | Platform Report | | Platform OS | Platform Operating System, i.e. iOS | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report, | | Platform OS Version | Platform Operating System version, i.e. 6. -1 if unknown | Platform Report | | Publisher ID | Publisher ID on the exchange. Prefixed with the exchange handle for uniqueness. | Inventory Report,
App Report,
Domain Report, | | Publisher Name | Publisher Name declared by the exchange on the request. | Inventory Report,
App Report,
Domain Report, | | Reach | | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report, | | Reach (Custom ID with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Custom ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Freewheel Household ID Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Freewheel Household ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Freewheel Person ID with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Freewheel Person ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (IP-Based) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report, | | Reach (Liveramp Household ID Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Liveramp Household ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Liveramp Person ID with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Liveramp Person ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Standard with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Tapad Household ID Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Tapad Household ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Tapad Person ID with Fallback) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Reach (Tapad Person ID) | The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Region/State | Region/State Name | Geography Report | | Region/State Code | Region/State Code | Geography Report | | Revenue | In USD $0.00 | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report, | | Seat ID | The seat used for transacting on the relevant exchange. | Performance Report,
Bid Performance Report, | | Seat Type | Seat type of campaign (customer or Beeswax billable) | Performance Report,
Bid Performance Report, | | Segment Alternative ID | Customer Alternative Segment ID | Vendor Fee Report,
Segment Report, | | Segment Key | Beeswax Segment Key in format: <buzzkey>-<segment_ID> | Segment Report | | Segment Name | Beeswax Segment Name | Segment Report | | Site ID | ID of the site that generated the impression, as provided by the publisher | Inventory Report | | Site Name | Name of the site that generated the impression, as provided by the publisher | Inventory Report | | Start Date | The provided start date for the deal in Buzz. | Deal ID Report | | Test Group ID | The ID of the test group associated with the line item. | Performance Report,
Conversion Report, | | Test Group Name | The name of the test group associated with the line item. | Performance Report,
Conversion Report, | | Test Plan ID | The ID of the test plan associated with the campaign. | Performance Report,
Conversion Report, | | Test Plan Name | The name of the test plan associated with the campaign. | Performance Report,
Conversion Report, | | Time Window | Filter-only field. Used to specify the lookback window for the Bid Decision Report. | Bid Decision Report | | Treatment Group Conversion Rate | The value showing: Treatment group conversions/Treatment group impressions | Incrementality Report | | Vendor Fee Currency Code | The currency code applicable for the vendor fee. | Vendor Fee Report | | Vendor Fee Name | Beeswax Vendor Fee Name | Vendor Fee Report | | Vendor Fees | In your default currency | Vendor Fee Report | | Vendor Fees USD | In USD | Vendor Fee Report | | Vendor ID | Beeswax Vendor ID | Vendor Fee Report | | Vendor Name | Beeswax Vendor Fee Name | Vendor Fee Report | | Vendor Type | Standard or Custom | Vendor Fee Report | | Video Companion CTR | Number of clicks of the video companion over number of impressions of the video companion (Only VAST Inline) | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Video Complete Percent | Percentage of video completed by user | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Video Duration | Duration of video on video | Performance Report | | Video Placement Type | The placement type for the video impression. | Performance Report,
Inventory Report,
Domain Report, | | Video Player Size | Size of video player. | Performance Report,
App Report,
Domain Report, | | Viewability Vendor Name | Name of the viewability vendor’s pixel being used on the Creative | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report, | | Week | Week | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Geography Report,
Bid Performance Report,
Segment Report,
Events Report,
Incrementality Report, | | Year | YYYY | Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Conversion Report,
Vendor Fee Report,
Geography Report,
Bid Performance Report,
Segment Report,
Events Report,
Incrementality Report,
Billing Report, |
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