Table of Contents
Overview
Advertisers are companies or brands that are looking to promote products to a target audience. Advertisers will create campaigns for these products that define revenue objectives, target audience demographics, geographic locations, ad formats, budget allocation, and bidding strategies. Types of advertisers may include various types of businesses from small startups to multinational corporations, or agencies representing multiple advertisers. When using Beeswax as a DSP to run advertising campaigns, a company will login to Beeswax with created login credentials. Within the UI, multiple accounts and advertisers may exist. A use case for having more than one account or advertiser is having different customers under the main brand that need to be managed with separate campaign and reporting needs.
Accessing Advertisers Page
To access the Advertisers page, navigate to Trafficking > Advertisers at the top of the screen in Beeswax.
Advertisers List View
The list view fields are default columns. To manage and edit these columns, click the kebob on the top right of the list view and click Manage Columns.
List View Fields
| Column Name | Description |
|---|---|
| Name & ID | The associated name and ID for the advertiser. Click the star to the left of the advertiser name to "favorite" it. Filtering by favorite is an option while in list view. |
| Campaigns | Clickable field with a displayed number of campaigns assigned to the advertiser. |
| Line Items | Clickable field with a displayed number of line items assigned to the advertiser. |
| Creatives | Clickable field with a displayed number of creatives assigned to the advertiser. |
| Status | Displaying as either Active or Inactive. |
| Today Spend | Total Spend for the specific day of viewing; displayed numerically. |
| Lifetime Spend | Total Spend for the lifetime of the campaign; displayed numerically. |
| Today Impressions | Impressions received the day of viewing; displayed numerically. |
| Lifetime Impressions | Impressions earned over the lifetime of a campaign; displayed numerically. |
Quick Filters Panel
| Filter Name | Description |
|---|---|
| Active | Filter by Active advertisers only. |
| Spent Today | Filter by advertisers who have spent on the current day viewing. |
| Associated Campaigns | Campaigns that may be associated to the advertiser. |
| Favorites Only | Filter by advertisers who are selected as favorites (star to the left of the advertiser name). |