Overview

Buyer Cloud users with custom configurations benefit from Multi-account functionality, which enables a single UI instance to support multiple business entities with separate accounts and no data overlap. This capability exists because custom configuration users receive a unique buzz key that activates a UI instance with the ability to create multiple business accounts with their own unique bidder configuration.

In comparison, Buyer Cloud customers with standard configurations who log into dsp.beeswax.com are limited to single account access rather than having the ability to create multiple business accounts.

What is a Buzzkey?

A Buzzkey is a unique identifier used exclusively within FreeWheel’s custom Buyer Cloud platform to establish and manage customer access. It’s a distinctive alphanumeric string (up to 20 characters) that represents an individual customer’s instance of the user interface. Think of it as a customer’s digital “namespace” within the custom Buyer Cloud ecosystem. 

Accessing Accounts

To access the Accounts page, navigate to Admin > Accounts at the top of the screen. Additionally, accounts may be created by clicking the button, then clicking Account at the top right of the UI.

Accounts List View

List View Fields

Create a New Account

1. To create a new account, navigate to Admin> Accounts > New Account.
   
   

2. From this view, a screen will appear with the following fields to complete in an Overview tab:
   *Required
   

   Field Name	Description
   Account Name*	Desired name for account.
   Customer*	Select the customer who this account will be applied to.
   Timezone*	Apply the applicable timezone via dropdown.
   Alternative ID	ID used for 3rd party reporting.
   Account Groups	Select an account group for this new account to be added to.
   Status	Either Active or Inactive.
   Passthrough Deal Lists	Passthrough deals act as a layer of deal targeting for every line item within this account, allowing the client to bid on both open exchange and deals on their line items. To learn more about passthrough deals, see Targeting Open & Private Market using Passthrough Deal IDs.
   Add Notes	Add any desired notes to add to this account.

   
   

3. Click Save & Continue to save the account and move to the Account Settings. For the Settings tab, the available fields to complete are listed below:

   Settings	Description
   Design	Colors, logo, and image for account.
   Miscellaneous	Configure certain settings like the accounts default creative approval provider, max CPM warning and error, and Continent settings.
   System	Configure certain settings like available dashboards, max campaign budget, and default time of week type.
   Third Party Extensions	Configuration of Google Adx, and Metamarkets.
   Account Level Revenue Share	Configure revenue share type; either None, Standard, or Master. To learn more, see Account Level Revenue Share.

   
   

4. Click Save & Continue to be brought to the Exchanges tab. From this screen, view a list of available exchanges that Buyer Cloud is integrated with, and activate them for the account if desired. These exchanges will be visible on the account's line item targeting.
   
   
5. Click Save to create the account.

Sharing Objects across Accounts

Segments and segment categories (and the corresponding segments underneath them) may be shared between accounts within the same Buyer Cloud UI instance. Sharing these objects between accounts can be done via the API only. For more info on the API calls required, please see Segment Sharing and Segment Category Sharing.

Reporting

While users within a single account may only see reporting data from their own account, users with "All-Account" or "Account Group" access may pull data across all the permissioned accounts within a UI instance. From the Report Builder UI, a “required” field will appear for an Account ID Filter (this is distinct from the Account ID field). This filter can be set to a numeric account_id or the special term "any" which will allow querying across accounts.

By default, the report filter is set the the Current Account the user is masqueraded into. However, when opening the filter options, users may select the Permissioned Account IDs option to filter for all permissioned accounts in the UI instance. Additionally, the logical operation may be changed as well to refine a subset of accounts. For instance, selecting the filter to be is equal to allows selecting a specific accounts to run the report to.