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Table of Contents


Overview

The following table describes the possible linking between OneStrata entities and Google Ads entities:

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Provider Type

Provider(s)

OneStrata Entity to External Entity Linking

Recommended Documentation

Ad Server

Campaign Manager 360 (CM360)

OneStrata campaign → CM360 campaign

OneStrata Ad Placement → CM360 placement

Manage CM360 Integrations

Innovid (formerly Flashtalking)

OneStrata campaign → Innovid campaign

OneStrata Ad Placement → Innovid placement

Manage Innovid Integrations

DSP

Buyer Cloud (formerly FreeWheel DSP)


OneStrata Client → Buyer Cloud advertiser

OneStrata Cost Line → Buyer Cloud campaign

Manage FreeWheel Buyer Cloud Integrations

Display & Video 360 (DV360)

OneStrata campaign → DV360 campaign

OneStrata Cost Line → DV360 insertion order

Manage DV360 Integrations

The Trade Desk

OneStrata Cost Line → The Trade Desk campaign

Manage The Trade Desk Integrations

Search


Google Ads

OneStrata Cost Line → Google Ads campaign

Manage Google Ads Integrations

Social


Meta

OneStrata Cost Line → Meta campaign

Manage Meta Integrations

Link a Cost Line to a Google Ads Campaign

In order to link a Cost Line to a Google Ads campaign, the Supplier of the Cost Line must be linked to Google Ads. For more information, see Supplier Linking and Mapping.

Follow the steps in Link a Cost Line to a New External Entity.

In the Upload widget, enter the following additional information:

Field NameStep(s)
Name

Choose one of the following options:

  • Keep the automatically generated Google Ads campaign name. By default, the campaign name is the same as the OneStrata Cost Line name.

  • Enter the desired Google Ads campaign name.
Start DateSelect a start date for the Google Ads campaign.

Optional

End Date

Optional: Select an end date for the Google Ads campaign.
Daily Budget

Choose one of the following options:

  • Default to Cost Line: Use the calculated daily budget of the Cost Line as the Google Ads campaign daily budget.

    "Calculated daily budget" is the budget of the Cost Line divided by the number of days in that Cost Line (the number of days from the Cost Line's start date to its end date, inclusive).

  • Manual Input: Enter the Google Ads campaign daily budget.
Campaign Type

Select a type for the Google Ads campaign:

  • Search
  • Display
  • Performance Max
  • Demand Gen

Follow the steps in Link a Cost Line to an Existing External Entity.

If a single Google Ads campaign is selected, the following information about the campaign is displayed in the Upload widget:

Field NameStep(s)

Read-only

Date Range

The value of the Date Range field is automatically populated from the selected Google Ads campaign and cannot be changed within OneStrata.

If multiple campaigns are selected, no additional information is displayed.

Manage Linked Google Ads Campaigns

Update a Linked Google Ads Campaign

Follow the steps in Update an External Entity Linked to a Cost Line.

Follow the steps in Unlink an External Entity From a Cost Line.

View the Details of a Linked Google Ads Campaign

Follow the steps in View the Details of an External Entity Linked to a Cost Line.

The View Upload widget displays the following information:

Field NameDescription
AdvertiserThe advertiser of the Google Ads campaign.
CampaignThe name of the Google Ads campaign.
BudgetThe daily budget of of the Google Ads campaign.
Buying TypeThe buying type of the Google Ads campaign.
ObjectiveThe objective of the Google Ads campaign.
Date RangeThe date range of the Google Ads campaign.

View the Delivery Metrics of a Linked Google Ads Campaign

Follow the steps in View the Delivery Metrics of an External Entity Linked to a Cost Line.

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