Table of Contents
Overview
The following table describes the possible linking between OneStrata entities and Google Ads entities:
Provider Type | Provider | OneStrata Entity to External Entity Linking |
|---|---|---|
Search | Google Ads | OneStrata Cost Line → Google Ads campaign |
Link a Cost Line to a Google Ads Campaign
In order to link a Cost Line to a Google Ads campaign, the Supplier of the Cost Line must be linked to Google Ads. For more information, see Supplier Linking and Mapping.
Link a Cost Line to a New Google Ads Campaign
Follow the steps in Link a Cost Line to a New External Entity.
In the Upload widget, enter the following additional information:
| Field Name | Step(s) |
|---|---|
| Name | Choose one of the following options:
|
| Start Date | Select a start date for the Google Ads campaign. |
Optional End Date | Optional: Select an end date for the Google Ads campaign. |
| Daily Budget | Choose one of the following options:
|
| Campaign Type | Select a type for the Google Ads campaign:
|
Link a Cost Line to an Existing Google Ads Campaign
Follow the steps in Link a Cost Line to an Existing External Entity.
If a single Google Ads campaign is selected, the following information about the campaign is displayed in the Upload widget:
| Field Name | Step(s) |
|---|---|
Read-only Date Range | The value of the Date Range field is automatically populated from the selected Google Ads campaign and cannot be changed within OneStrata. |
If multiple campaigns are selected, no additional information is displayed.
Manage Linked Google Ads Campaigns
Update a Linked Google Ads Campaign
Follow the steps in Update an External Entity Linked to a Cost Line.
Unlink a Google Ads Campaign From a Cost Line
Follow the steps in Unlink an External Entity From a Cost Line.
View the Details of a Linked Google Ads Campaign
Follow the steps in View the Details of an External Entity Linked to a Cost Line.
The View Upload widget displays the following information:
| Field Name | Description |
|---|---|
| Advertiser | The advertiser of the Google Ads campaign. |
| Campaign | The name of the Google Ads campaign. |
| Budget | The daily budget of of the Google Ads campaign. |
| Buying Type | The buying type of the Google Ads campaign. |
| Objective | The objective of the Google Ads campaign. |
| Date Range | The date range of the Google Ads campaign. |
View the Delivery Metrics of a Linked Google Ads Campaign
Follow the steps in View the Delivery Metrics of an External Entity Linked to a Cost Line.