Overview

Buyers often need to withhold their own fee when running campaigns. There are multiple ways to withhold fees.

Witholding a Fee

To withhold a fee, pick one of these methods.

Custom Vendor Fee

You can set up a custom Vendor Fee that can be applied as either a CPM or percent. Details on how to set this up can be found here. Please note, the budget type that you select on your line item/campaign will impact the method with which the custom Vendor Fee is applied. Details are below: 

• If you select a budget type of Spend: The campaign or line item will spend without including the Vendor Fees in the overall budget, however, the Vendor Fees will be tracked in reporting. 
• If you select a budget type of Spend with Vendor Fees: Any custom Vendor Fees applied to the line item/campaign will be included in the budget.

Examples for both CPM custom Vendor Fees and percent custom Vendor Fees can be found below: 

• CPM custom Vendor Fee with a budget type of Spend with Vendor Fees:
  • For every impression, we withhold the additional Vendor Fee CPM from the budget spent. 
  • For example, if you have a $0.10 Vendor Fee and spend $1 on media, we will automatically withhold an additional $0.10 from the budget. As a result, $1.10 will be withheld from the budget. This will not impact your CPM bid; it will only impact the amount of budget that goes towards media spend.
• CPM Custom Vendor Fee with a budget type of Spend:
  • For every impression, we apply the additional Vendor Fee CPM on top of the total budget. 
  • For example, if you have a $0.10 Vendor Fee and spend $1 on media, we will automatically record an additional $0.10 on top of the budget. As a result, only $1 will be withheld from the budget. This will not impact your CPM bid or the amount of budget that goes toward media spend; it is only for reporting purposes. 
• Percent Custom Vendor Fee with a budget type of Spend with Vendor Fees: 
  • For every impression, we apply an additional percent of that CPM to the budget spent. 
  • For example, if you have a 10% Vendor Fee and spend $1 on media, we will automatically withhold an additional $0.10 from the budget. As a result, $1.10 will be withheld from the budget. This will not impact your CPM bid; it will only impact the amount of budget that goes toward media spend.
  • You can think of this as applying a margin. Please note - the custom Vendor Fee only applies to media spend; as a result, this is not a true margin since it does not take into account 3rd party vendors or Beeswax ad serving costs. 
• Percent Custom Vendor Fee with a budget type of Spend:
  • For every impression, we apply an additional percent of that CPM on top of the total budget. 
  • For example, if you have a 10% Vendor Fee and spend $1 on media, we will automatically record an additional $0.10 on top of the budget. As a result, we will only withhold $1 from the budget. This will not impact your CPM bid or your budget; it will be applied on top of the budget for reporting purposes.  
  • Customers can think of this as applying a markup. 

Bid Deduction Fee

Alternatively, you can apply a % fee by default to accounts under your Buzz instance in the form of a bid reduction. To do this, please contact your Beeswax representative to enable a bid reduction setting on the backend. This can be enabled on all accounts or on a selection of accounts. This setting is not visible within the UI.   

FAQ

Q: Do vendor fees impact my CPM bid?

A: No, vendor fees do not impact your CPM bid. If using "Spend with Vendor Fees" as the budget type, then Vendor Fees will only impact budget.

Q: What do custom vendor fees apply to? 

A: Custom Vendor fees only apply to media spend. As a result, they do not apply to 3rd party data or Beeswax ad serving costs. This is true for custom vendor fees that are set up in the UI as well as bid reductions set on the backend. 

Q: Does Beeswax support Vendor Fees at a fraction of a cent?

A: Yes, Beeswax supports Vendor Fees with 3 decimals. 

Q: Is it possible to hide Vendor Fees from certain users? 

A: Yes, visibility into Vendor Fees can be restricted by amending the role permissions for users. Details can be found here. Please note that you cannot individually choose which Vendor Fees to hide.

Q: How do I report on Vendor Fees? 

A: You can pull a Vendor Report. Certain Vendor Fee fields are also available in the Performance Report. You can also hide Vendor details from reporting; details can be found here. Please note - this will only apply to Vendor Fees set up in the UI; the back-end bid reduction (option 2 above) is not available in reporting.