Table of Contents
Overview
This page describes the process of adding a new Creative and Creative Bulk Upload in the Beeswax UI. A creative can be set up using a creative template type of Banner, Video, or Native. These templates help specify the type of creative that will serve for the line item. Creative Bulk Upload enables the upload of a zip file containing images or a spreadsheet of tags to automatically generate Creative Assets and corresponding Creatives. Each valid image file in the zip or each tag in the spreadsheet will be used to create these assets and creatives.
Adding Creatives
Start by navigating to Trafficking > Creatives. The two options that will appear are New Creative and New Creative Bulk Upload. The information below will outline the differences between the two processes.
New Creative
- Start by Clicking New Creative at the top right of the list view. Additionally, creatives can be created by clicking the
button, then clicking Creative at the top right of the UI. - A page will appear with the following tabs: Overview, Associate Line Items, and Vendor Fees.
- Complete the following sections to finish setting up a new Creative.
Overview Tab
*Required
| Field Name | Description |
|---|---|
| Creative ID | An ID that will be automatically created and applied to this creative. |
| How would you like to set up your Creative? | Creative templates are used to build different types of creatives. For example, to create a banner ad where Beeswax hosts and serve the images, select “Banner Image”. To create a banner ad where the client gives Beeswax a JavaScript tag, select “Banner JS Tag.” |
| Creative Name* | Give the Creative a name that is relevant to its purpose. An example is: "Spring Banner Creative" |
| Active | Status of the creative. When set to inactive, this creative will not be eligible to serve. |
| Secure | Either Secure or Insecure. Secure means that the creative is SSL compliant and can therefore run on publisher inventory that requires SSL compliant creatives. “Insecure” means that the creative is not SSL compliant. Beeswax recommends always leaving this setting as “Secure.” |
| Start/End Date | The desired dates for this creative to serve when applied to a line item. |
| Alternative ID | Any number or string. Used to map this object to an object in an outside system. |
| Advertiser* | Associate the creative with a particular advertiser by selecting an advertiser from the dropdown menu. Advertisers can be selected from any that are created on this account. |
| Ad Content* | This is where the creative asset is assigned. Choose either to select an existing asset that was uploaded to an advertiser previously. Or, upload a new file. Additionally, a Click URL should be provided in the field below. |
| Creative Attributes | |
| Exchange-Specific Options | There will be an additional option via checkbox to submit a creative to Xandr for audit. This is a required to serve on Xandr. |
| Pixels and Scripts | This is where a creative add-on may be applied. Select from a list of add-ons created in the account. Add 3rd party impression pixel: URL Required Add 3rd party JavaScript: URL Required Users may add up to ten 3rd party impression pixels per creative. These pixels will be fired at the same time that the impression is tracked by Beeswax's system. |
Associate Line Items tab
Here is where the creative may be applied to a desired line item.
| Field Name | Definition |
|---|---|
| Associate Line Items | Select a line item from the dropdown that this creative should be applied to. |
| Association Start Date | Select a date for which this creative is eligible to serve on this line item. |
| Association End Date | Select a date for which this creative is no longer eligible to serve on this line item. |
Finish by clicking Add Association. Multiple associations are able to be created from this screen for this new creative.
Vendor Fees tab
If this creative will serve with associated vendor fees, this tab will allow configuration of which vendor the fee will be applied to, along with the fee type and amount. Multiple vendor fees may be created during this process.
*Required
| Field Name | Description |
|---|---|
| Vendor* | Select a vendor from the dropdown to associate the fee to. |
| Vendor Fee Name | Create a desired vendor fee name. |
| Fee Type | There are three types of vendor fees:
|
| Fee Amount | Configure an amount based on the Fee Type selected. |
New Creative Bulk Upload
Upload a zip file of images or a spreadsheet of tags and automatically create Creative Assets and corresponding Creatives from each valid file in the zip files or tag in a spreadsheet. Six formats are supported:
- A zip file of images.
- An Excel spreadsheet from DoubleClick's DCM ("DFA") system.
- A spreadsheet from Doubleclick for publishers.
- An Excel spreadsheet from Facebook's Atlas system.
- An Excel spreadsheet from FlashTalking.
- A text file from Sizmek.
- To create a bulk upload, navigating to Trafficking > Creatives. Click the Bulk Upload button to the left of New Creative.
- A screen appears with the following fields to complete:
*RequiredField Name Description Bulk Type* Allowed bulk upload types:
- Image (zip file)
- DFA Tag
- DFP Tag
- Atlas Tag
- Sizmek Tag
- Flash Talking Tag
Creative Template* Template style. An example is: "Banner Image" Creative Name Prefix Any desired prefix that may be associated to the creatives. Secure Either Secure or Insecure. Secure means that the creative is SSL compliant and can therefore run on publisher inventory that requires SSL compliant creatives. “Insecure” means that the creative is not SSL compliant. We recommend always leaving this setting as “Secure.” Advertiser* Include the advertiser, domain, and advertiser category. Ad Content* Depending on the bulk upload type, a certain file must be added. An example is: Zip, spreadsheet, etc. Creative Attributes* Certain attributes are able to be applied to the creative upload. Below are the available options:
Technical Vendor (Required for Google AdX)- In-Banner Video
- Video Ad Duration
- MIME Types*
Exchange-Specific Options Upload both a Landing Page URL and Thumbnail. A Thumbnail is required for most mobile exchanges. Pixels and Scripts This is where a creative add-on may be applied. Select from a list of add-ons created in the account.
Add 3rd party impression pixel: URL Required
Add 3rd party JavaScript (Not available for VAST creatives): URL Required
Users may add up to ten 3rd party impression pixels per creative. These pixels will be fired at the same time that the impression is tracked by Beeswax's system.
- Once these settings are saved, click Upload and Save.