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Table of Contents


Overview

The External Integration Administration page is where agency administrations can set up new external integrations and manage existing integrations.

OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics. When a schedule line is committed, OneStrata automatically creates Ad Placement lines that can be uploaded directly to a campaign on an external ad server, without having to re-enter any placement details.

Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.

External Integration Administration Terms and Concepts

This section contains information about terms and concepts related to external integration administration.

Entity Levels

External integrations can be created at different levels:

Entity Level
EnterpriseThe external integration is created at the enterprise level and can be assigned to campaigns for any client.
Agency

The external integration can only be assigned to campaigns for clients that belong to a specific Agency entity,

Business UnitThe external integration can only be assigned to campaigns for clients that belong to a specific Business Unit entity.
Client GroupThe external integration can only be assigned to campaigns for clients that belong to a specific Client Group entity.
ClientThe external integration can only be assigned to campaigns for a specific Client entity.

Linked Suppliers

When creating an external integration, at least one Supplier entity must be linked to the selected external integration provider.

Depending on the provider type, the role of the linked Supplier(s) is different:

Provider TypeDescription
Ad Server

A Supplier that is linked to an Ad Server provider cannot also be linked to another Ad Server provider.

A Supplier linked to an Ad Server provider is used for attribution purposes:

  • Ad serving fees: If an Assigned Fee record has been created to represent the ad serving costs of an Ad Server provider, that Assigned Fee record can only be applied to a Placement line if the Supplier of the Fee record and the Placement are the same.

  • Delivery data: In order to view the delivery data of an ad server placement within OneStrata, the Ad Placement that the ad server placement is linked to must have a linked Supplier that is mapped to an ad server supplier.

    The Supplier of the Ad Placement line is the same as the Supplier of the Placement line that generated the Ad Placement line, which is specified by the value of the Supplier field on the Schedule grid.     

DSP

A Supplier linked to a DSP, Search, or Social provider is used to assign the external integration provider to a media Cost Line:

  • When a Cost Line is committed, if the Supplier of that Cost Line is linked to an external integration provider, that Cost Line becomes available on the corresponding external integration grid (the DSP grid, Search grid, or Social grid, depending on the type of the provider).

  • The same Supplier entity can be linked to more than one DSP, Search, or Social provider.

See also:


Search

Social

Login Types

A user may have access to a single set or to multiple sets of login credentials; if multiple sets of login credentials are available for the same provider, the user can choose which set to use when logging in to the external integration provider.

There are two types of login credentials that a user might have access to:

Login TypeDescription
Individual

The user manually enters their own login information (a valid combination of username and password).  

Central

The user does not need to enter any login information, because a valid combination of username and password is stored centrally for them.

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