Table of Contents
Overview
The Analytics Data Dictionary is a glossary of terms for all available dimensions and measures found in Reporting. Each object includes the dimension or metric name, description, and one or more report scope(s) in which it is available. This document is updated regularly to reflect the introduction of new dimensions, metrics, and product changes.
Some dimensions and metrics are not available by default, based on capabilities enabled on your network.
The Analytics Data Dictionary serves as a comprehensive repository of all dimensions and measures accessible within the report builder. Additionally, it provides information on the report availability for each dimension and measure, enabling users to understand which reports can utilize specific data points.
Dimension | A dimension is a descriptive field for data in an Analytics report, with a data type such as text, date, or number. Dimension values do not change based on changing the time period or other fields in an Analytics report. Examples: Advertiser, Campaign Name, Flight ID |
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Measure | A Measure is numeric or quantitative field for the data being aggregated/calculated/analyzed in a report. Metric values do change based on time period and other dimensions selected in the report. Examples: CPM, Impressions, Spend |
Report Availability | This column lists the specific reports that the selected dimension or measure is available in. |
To view additional information for a given report type, click one of the reports below:
Dictionary
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The Alternative ID of the account in UI. • Performance Report Average Bid Price Post-Shading USD • Deal Report The corresponding element of customer invoices. Contains the following fees: Specific occupation, represented as one of the following: The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time. The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. Spend accrued, in line item currency. Calculation depends on line item budget type: When budget type is Spend or Impressions, Spend = Media Spend. When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees. Spend accrued, in USD. Calculation depends on line item budget type: When budget type is Spend or Impressions, Spend = Media Spend. When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees. The content genre, standardized by Freewheel. This field is only used with video ad requests. User ID and Postback Conversion Order User ID and Postback Conversion Value User ID and Postback Conversions Supported API frameworks for an impression. Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed. Indicates if a banner companion ad is required to accompany the video. Video playback method, as determined by the publisher. Size of the video player used to generate the impression. Video protocols that are accepted by the publisher. Whether the trafficked creative could have been skippable. The start delay in seconds for pre-roll, mid-roll, or post-roll video ad placements.Schema Field Description Report Availability Dimension Account Alternative ID
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre ReportDimension Account ID The Account ID as represented in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Bid Decision Report
• Video Genre ReportDimension Account Name The name of the account in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre ReportDimension Active The active status of the relevant object in UI. • Pacing Report
• Events ReportDimension Active Only Filter-only field. Used to indicate whether pacing report queries should be scoped to only active campaigns. • Pacing Report Dimension Ads Txt The ads.txt authorization status for the request. • Performance Report
• Inventory Report
• Bid Performance ReportDimension Advertiser Alternative ID The alternative ID of the advertiser in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre ReportDimension Advertiser Category The IAB category that the advertiser belongs to. • Performance Report Dimension Advertiser Domain The domain of the advertiser in UI. • Performance Report Dimension Advertiser ID The advertiser ID as represented in UI. • Performance Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Deal Report
• Events Report
• Incrementality Report
• Incrementality Report
• DSP Billing Report
• Video Genre ReportDimension Advertiser Name The advertiser name as represented in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre ReportDimension Age Exact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+. • Audience Report Dimension Alternative ID The Alternative ID of the deal in UI. • Deal Report Measure Amount USD The invoice row amount, in USD. • DSP Billing Report Dimension App Bundle A platform-specific application identifier intended to be unique to the app and independent of the exchange. • App Report
• Conversion Report
• Video Genre ReportDimension App ID Application ID. In platform, these are prepended with the relevant exchange prefix for uniqueness. • App Report
• Video Genre ReportDimension App Name Name of application reflective of associated data in report. • App Report
• Video Genre ReportDimension Attribution Method The methodology used to attribute the conversion. • Conversion Report
• Incrementality ReportMeasure Auctions The approximate count of bid requests eligible at a given stage/reason. • Deal Report
• Bid Decision ReportMeasure Auctions Dropped The approximate count of bid requests dropped in a given stage/reason. • Bid Decision Report Measure Average Bid Price Average bid price, in CPM, in the line item's currency. • Bid Performance Report Measure Average bid price, in CPM, after bid shading is applied, in USD. To determine whether bid shading was applied, add the Bid Shade dimension • Bid Performance Report Measure Average Viewable Seconds Viewable Seconds / Viewable Impressions • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Base Cpm The default bid CPM set on the line item in UI. • Pacing Report Dimension Bid Hour The datestamp (YYYY-MM-DD HH:00:00) during which a particular bid was made. • Deal Report Dimension Bid Model ID The ID of the bid model object in UI. • Performance Report
• Bid Performance ReportDimension Bid Model Name The name of the bid model object in UI. • Bid Performance Report Dimension Bid Modifier ID The ID of the bid modifier object in UI. • Performance Report
• Bid Performance ReportDimension Bid Modifier Name The name of the bid modifier object in UI. • Performance Report Measure Bid Rate The bid rate of the campaign/line item, defined as bids / auctions. • Deal Report Dimension Bid Shade The bid shade status of the won impression. • Performance Report
• Inventory Report
• Bid Performance ReportMeasure Bid Shading Fee The fee withheld by platform, accrued during the bid shading process. Articulated in line item's currency. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography ReportMeasure Bid Shading Fee USD The fee withheld by platform, accrued during the bid shading process. Articulated in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography ReportDimension Bidding Strategy The bidding strategy of the line item. • Pacing Report Measure Bids Number of bids submitted to exchange(s). • Bid Performance Report
• Deal ReportDimension Broadcast Month Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience ReportDimension Campaign Alternative ID The Alternative ID of the campaign in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Video Genre ReportDimension Campaign Budget The lifetime budget of the campaign. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre ReportDimension Campaign Budget Delivery Through Yesterday The campaign budget delivered through the end of the previous full day. • Pacing Report Dimension Campaign Budget Delivery to Date The campaign budget delivered to date. • Pacing Report Dimension Campaign Budget Type The budget type for the campaign. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre ReportDimension Campaign Daily Budget The daily budget cap for the campaign. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre ReportDimension Campaign End Date The end date of the campaign. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre ReportDimension Campaign ID The ID of the campaign in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Bid Decision Report
• Video Genre ReportMeasure Campaign Impressions Impressions served by the campaign. • Pacing Report Measure Campaign Impressions Through Yesterday Impressions served by the campaign, exclusive of the current day. • Pacing Report Measure Campaign Impressions Yesterday Impressions served by the campaign yesterday. • Pacing Report Dimension Campaign Name The name of the campaign in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Video Genre ReportDimension Campaign OSI OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, to date. • Pacing Report Dimension Campaign OSI Yesterday OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, through the end of the previous full day. • Pacing Report Dimension Campaign Revenue Type Campaign revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery ReportMeasure Campaign Spend Spend accrued by the campaign. • Pacing Report Measure Campaign Spend Through Yesterday Spend accrued by the campaign, exclusive of the current day. • Pacing Report Measure Campaign Spend Yesterday Spend accrued by the campaign yesterday. • Pacing Report Dimension Campaign Start Date Start date of the campaign. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre ReportDimension City Name of city representative of data in geography report. • Geography Report Dimension City Code Code of city represented in geography report. Represented numerically. • Geography Report Measure Clicks Number of clicks observed. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre ReportMeasure Clickthrough Conversions The number of conversions attributed to click activity. • Performance Report
• App Report
• Video Genre ReportDimension Content Category Comma-separated list of IAB-defined content categories. Declared by the publisher/SSP. • Inventory Report Dimension Content Language Language in which content associated to the request is written. Declared by the publisher/SSP. • Inventory Report
• Video Genre ReportDimension Content Rating Content parental rating as provided by the publisher. • Video Genre Report Measure Control Group Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group. Frequently used to represent the number of items purchased, an order number, or other identifier. • Incrementality Report Measure Control Group Conversion Rate The value showing: Control group conversions/Control group impressions • Incrementality Report Measure Control Group Conversion Value Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Incrementality Report Measure Control Group Conversions The number of conversions attributed to the control group. • Incrementality Report Measure Control Group Impressions The number of impressions "won" by the control group. • Incrementality Report Dimension Conversion Hour The datestamp (YYYY-MM-DD HH:00:00) for when the platform received the conversion event. • Conversion Report Dimension Conversion Type The type of conversion event. • Conversion Report Measure Conversions Attributed Number of conversions that were successfully attributed. • Events Report Measure Conversions Non-Attributed Number of conversions that were unsuccessfully attributed. • Events Report Measure Conversions' Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Country Name of country representative of data in geography report. • Geography Report Dimension Country Code Code of country represented as a string of letters. For example United States of America is represented as "USA". • Geography Report Measure CPC Cost per click, reflective of associated report data. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure CPC USD Cost per click, in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure CPM Cost per mille (cost per 1,000 impressions). • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre ReportMeasure CPM Cost The CPM cost associated with the segment in UI. • Segment Delivery Report Measure CPM USD Cost per Mille (cost per 1,000 impressions), in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre ReportDimension Creative Alternative ID The Alternative ID of creative in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre ReportDimension Creative ID ID of creative in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre ReportDimension Creative Name The name of the creative in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre ReportDimension Creative Size The dimensions of the creative. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre ReportMeasure CTR Click Through Rate, defined as clicks / impressions. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre ReportDimension Currency The relevant currency. Expressed in ISO-4217 codes. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre ReportDimension Currency Symbol The symbol for the relevant currency. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery ReportDimension Data Center The data center where the request was processed. • Performance Report
• Bid Performance ReportDimension Day The date YYYY-MM-DD during which a particular bid was made. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Audience Report
• Video Genre ReportDimension Day of Week The day of week during which a particular bid was made. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Events Report
• Audience ReportDimension Deal Auction Type Deal auction type, adhering to OpenRTB definitions. • Performance Report
• Inventory Report
• Bid Performance ReportDimension Deal Format The format of the deal (e.g. video). • Deal Report Dimension Deal ID ID of deal in UI. • Performance Report
• Inventory Report
• Deal ReportDimension Deal Name Name of the deal in the UI, if one was provided. Deals must be added to the deals page for the name to populate in reports.
• Performance Report
• Inventory ReportDimension Delivery Model ID The ID of the delivery model object in UI. • Performance Report
• Bid Performance ReportDimension Delivery Model Name The name of the delivery model object in UI. • Bid Performance Report Dimension Delivery Modifier ID The ID of the delivery modifier object in UI. • Performance Report
• Bid Performance ReportDimension Delivery Modifier Name The name of the delivery modifier object in UI. • Bid Performance Report Dimension Domain The domain name where the bid request originated.
Declared by the publisher/SSP.• Domain Report
• Video Genre ReportDimension Drop Order The order in which the evaluations occurred; used for ordering only. • Bid Decision Report Dimension Drop Reason Individual evaluations of eligibility to bid on a given request. • Bid Decision Report Dimension Drop Stage Thematically grouped sets of bid eligibility evaluations (drop reasons). • Bid Decision Report Dimension Education Education level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree. • Audience Report Dimension End Date The provided end date for the deal in UI. • Deal Report Dimension Environment Type Indicates whether the request represents web- or app-based inventory. • Performance Report
• Platform Report
• Domain Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre ReportDimension Event Alternative ID The alternative ID of the event in UI. • Performance Report
• App ReportDimension Event ID The ID of the event in UI. • Performance Report
• App Report
• Conversion Report
• Events Report
• Incrementality ReportDimension Event ID Filter Filter-only field. Used to specify an event ID. • Segment Delivery Report Dimension Event Name The name of the event in UI. • Performance Report
• App Report
• Conversion Report
• Events Report
• Incrementality ReportMeasure Event Order Optional field passed to platform by customer as part of conversion event.Frequently used to represent the number of items purchased, an order number, or other identifier. • Events Report Measure Event Tag Fire Count Total count of conversions sent to platform via an event. • Events Report Dimension Event Type The type of conversion event. • Events Report Measure Event Value The value associated with the event in UI, in USD. • Events Report Dimension Exchange Handle Name of the exchange. Analogous to Inventory Source in other reports. • Deal Report Dimension Experiment ID Type The ID type used for segregation of impressions for experiment feature. • Performance Report
• Conversion ReportMeasure Flight Budget The budget associated with the flight in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing ReportMeasure Flight Budget Delivery Through Yesterday The flight budget delivered through the end of the previous full day. • Pacing Report Measure Flight Budget Delivery to Date The flight budget delivered to date. • Pacing Report Dimension Flight End Date The end date of the flight. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing ReportDimension Flight ID ID of Flight in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing ReportMeasure Flight Impressions The flight impressions delivered to date. • Pacing Report Measure Flight Impressions Through Yesterday The flight impressions delivered through the end of the previous full day. • Pacing Report Measure Flight Impressions Yesterday The flight impressions delivered yesterday. • Pacing Report Measure Flight Spend The flight spend delivered to date. • Pacing Report Measure Flight Spend Through Yesterday The flight spend delivered through the end of the previous full day. • Pacing Report Measure Flight Spend Yesterday The flight spend delivered yesterday. • Pacing Report Dimension Flight Start Date The start date of the flight. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing ReportMeasure Floor Price The floor price associated with the deal in UI. • Deal Report Measure FreeWheel Household ID Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Household ID. Frequently used to represent the number of items purchased, an order number, or other identifier. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure FreeWheel Household ID Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure FreeWheel Household ID Conversions The number of conversions that platform was able to attribute to an impression via the FreeWheel Household ID. • Segment Delivery Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure FreeWheel Person ID Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Person ID. Frequently used to represent the number of items purchased, an order number, or other identifier. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure FreeWheel Person ID Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Conversion Report
• Video Genre ReportMeasure FreeWheel Person ID Conversions The number of conversions the platform was able to attribute to an impression via the FreeWheel Person ID. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre ReportMeasure Frequency (Custom ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Custom ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Freewheel Household ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Freewheel Household ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Freewheel Person ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Freewheel Person ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (IP-Based) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre ReportMeasure Frequency (Liveramp Household ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Liveramp Household ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Liveramp Person ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Liveramp Person ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Standard with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Tapad Household ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Tapad Household ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Tapad Person ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Frequency (Tapad Person ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Gender Gender (M or F). • Audience Report Dimension Geo Zip Geography zip code reflective of corresponding data. • Geography Report Dimension Ghost Bidding ID Type The ID type used for segregation of impressions for experiment feature. • Incrementality Report Measure Gross Margin Gross revenue accrued, in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography ReportMeasure Gross Margin Percent Gross margin expressed as a percentage of total spend, in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography ReportDimension Guaranteed Indicates if a given line item is a guaranteed line item. • Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography ReportDimension Home Ownership Home ownership data (either Homeowner or Renter). • Audience Report Dimension Hour The hour during which a particular bid was made. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality ReportDimension Hour of Day The hour of day during which a particular bid was made. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• Video Genre ReportDimension Household Income Total estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+. • Audience Report Measure Impressions Number of impressions counted. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Video Genre ReportMeasure Incremental Lift The percent difference in treatment and control group conversion rates. • Incrementality Report Dimension Interstitial Indicates if the ad tag responsible for the bid request accepts interstitial creatives. • Inventory Report Measure Invalid Impression % Percent of measurable impressions deemed to be invalid by vendor. • Performance Report Dimension Invalid Impression Reason Code Reason code for invalid impressions. Can be one of: automated browser, incongruous browser, data center traffic, or UNKNOWN. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery ReportMeasure Invalid Impressions Number of measurable, invalid impressions. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Inventory Cost Exchange clearing price, in line item currency. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Inventory Cost USD Exchange clearing price, in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Inventory Source The name of the exchange in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery ReportDimension Invoice Row • DSP Billing Report Measure IP Control Group Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable to the IP control group. Frequently used to represent the number of items purchased, an order number, or other identifier. • Incrementality Report Measure IP Control Group Conversion Rate The conversion rate for the treatment group. • Incrementality Report Measure IP Control Group Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Incrementality Report Measure IP Control Group Conversions The number of conversions attributed via IP to the control group. • Incrementality Report Measure IP Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable via IP address.Frequently used to represent the number of items purchased, an order number, or other identifier. • Conversion Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure IP Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Conversion Report
• Video Genre ReportMeasure IP Conversions Number of conversions attributed via IP address. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure IP Conversions Attributed Number of conversions attributable via IP address. • Events Report Measure IP Conversions Non-Attributed Number of conversions not attributable via IP address. • Events Report Measure IP Conversions Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery ReportMeasure IP Incremental Lift The percent difference in treatment and control group conversion rates, based on IP address segregation and attribution methods. • Incrementality Report Measure IP Treatment Group Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group when using the IP Address ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier. • Incrementality Report Measure IP Treatment Group Conversion Rate The conversion rate for the treatment group. • Incrementality Report Measure IP Treatment Group Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided.
Used to represent the value of that conversion.• Incrementality Report Measure IP Treatment Group Conversions The number of IP conversions attributed to the treatment group. • Incrementality Report Dimension Line Item Alternative ID The alternative ID of the Line Item in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• DSP Billing ReportDimension Line Item Budget The lifetime budget of the line item. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality ReportMeasure Line Item Budget Delivery Through Yesterday The line item budget delivered through the end of the previous full day. • Pacing Report Measure Line Item Budget Delivery to Date The line item budget delivered to date. • Pacing Report Dimension Line Item Budget Type The budget type for the line item. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality ReportDimension Line Item Daily Budget The daily budget of the line item. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality ReportDimension Line Item End Date The end date of the line item. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality ReportMeasure Line Item Flight OSI OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / flight duration elapsed". Evaluated at the flight level, to date. • Pacing Report Measure Line Item Flight OSI Yesterday OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed".
Evaluated at the flight level, through the end of the previous full day.• Pacing Report Dimension Line Item ID The ID of the line item in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Bid Decision ReportMeasure Line Item Impressions Impressions served by the line item, to date. • Pacing Report Measure Line Item Impressions Through Yesterday Impressions served by the line item, exclusive of the current day. • Pacing Report Measure Line Item Impressions Yesterday Impressions served by the line item yesterday. • Pacing Report Dimension Line Item Name The name of the line item in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing ReportDimension Line Item Revenue Type Line item revenue type determines how revenue is booked by the advertiser for a particular line item. CPM and CPC are the most common uses. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery ReportDimension Line Item Start Date The start date of the line item. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality ReportMeasure Match Rate Percentage of impressions matching to demographic data source. • Audience Report Measure Measurable Impression % The percentage of impressions deemed to be measurable. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Measurable Impressions The count of impressions deemed to be measurable. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Measurable Invalid Impressions The measurable impressions deemed to be invalid by vendor. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Measurement Vendor Name The name of the measurement vendor in UI. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery ReportMeasure Media Spend Billable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee, in line item currency. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Video Genre ReportMeasure Media Spend USD Billable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee, in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Video Genre ReportDimension Metro/DMA Metro/Demographic Market Area Name. Augmented via MaxMind lookup of IP address on requests. • Geography Report Dimension Metro/DMA Code Metro/Demographic Market Area Code. Augmented via MaxMind lookup of IP address on requests. • Geography Report Dimension Month Name of the month reflective of the data. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience ReportMeasure Net Margin Net margin accrued, In USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography ReportMeasure Net Margin Percent Net margin expressed as a percentage of total spend, in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography ReportDimension Number of children Number of children in household (0, 1-2, 3+). • Audience Report Dimension Occupation Occupation data: • Audience Report Dimension Open Market Auction Type Auction type, adhering to OpenRTB definitions. • Performance Report
• Inventory Report
• Bid Performance ReportDimension Paced Only Filter-only field. Used to indicate whether Pacing Report queries should be scoped to only line items using a paced bidding strategy. • Pacing Report Dimension Placement Placement ID, as provided by the publisher. Prefixed with exchange handle. • Inventory Report Dimension Placement Type Placement type declared on the request. Includes but is not limited to: banner, video, banner and video, native, audio, etc. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre ReportDimension Platform Bandwidth Indicates if the browser is using WiFi or a carrier service when establishing an internet connection. • Platform Report
• Video Genre ReportDimension Platform Browser Name of browser. Augmented via Device Atlas lookup of declared user agent string. • Platform Report Dimension Platform Browser Version Version of browser. Augmented via Device Atlas lookup of declared user agent string. • Platform Report Dimension Platform Device Make Device make. Augmented via Device Atlas lookup of declared user agent string. • Performance Report
• Inventory Report
• Platform Report
• App ReportDimension Platform Device Model Device model. Augmented via Device Atlas lookup of declared user agent string. • Performance Report
• Inventory Report
• Platform Report
• App ReportDimension Platform Device Type Device type. Augmented via Device Atlas lookup of declared user agent string. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre ReportDimension Platform JS Indicates whether the browser supports JavaScript. • Platform Report Dimension Platform OS Device operating system. Augmented via Device Atlas lookup of declared user agent string. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre ReportDimension Platform OS Version Version of device's operating system. Augmented via Device Atlas lookup of declared user agent string. • Platform Report Measure Postback Conversions Conversions emitted to platform via postback endpoint. • Performance Report
• App Report
• Video Genre ReportDimension Publisher ID Publisher ID declared by the exchange on the request. Prefixed with the exchange handle for uniqueness. • Inventory Report
• App Report
• Domain Report
• Video Genre ReportDimension Publisher Name Publisher Name declared by the exchange on the request. • Inventory Report
• App Report
• Domain Report
• Video Genre ReportMeasure Reach • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre ReportMeasure Reach (Custom ID with Fallback) • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Custom ID) • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Freewheel Household ID Fallback) • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Freewheel Household ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Freewheel Person ID with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Freewheel Person ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (IP-Based) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre ReportMeasure Reach (Liveramp Household ID Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Liveramp Household ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Liveramp Person ID with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Liveramp Person ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Standard with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Tapad Household ID Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Tapad Household ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Tapad Person ID with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Reach (Tapad Person ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Region/State Region/State name. Augmented via MaxMind lookup of IP address on requests. • Geography Report Dimension Region/State Code Region/State code. Augmented via MaxMind lookup of IP address on requests. • Geography Report Measure Revenue Revenue accrued, in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography ReportDimension Seat ID The seat used for transacting on the relevant exchange. • Performance Report
• Bid Performance ReportDimension Seat Type Seat type campaign. • Performance Report
• Bid Performance ReportDimension Segment Alternative ID The alternative ID for the Segment in UI. • Vendor Report
• Segment Delivery ReportDimension Segment Key The key of the Segment in UI. • Segment Delivery Report Dimension Segment Name The name of the Segment in UI. • Segment Delivery Report Dimension Site ID The ID of the site that generated the bid request. Declared by the exchange/publisher. • Inventory Report
• Video Genre ReportDimension Site Name The name of the site that generated the bid request. Declared by the exchange/publisher. • Inventory Report
• Video Genre ReportMeasure Spend • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre ReportMeasure Spend per Conversion The ratio of budget spent to conversions accrued, USD. • Performance Report
• Video Genre ReportMeasure Spend USD • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre ReportDimension Standardized Content Genre • Video Genre Report Dimension Start Date The provided start date for the deal in UI. • Deal Report Dimension Test Group ID The ID of the test group associated with the line item. • Performance Report
• Conversion ReportDimension Test Group Name The name of the test group associated with the line item. • Performance Report
• Conversion ReportDimension Test Plan ID The ID of the test plan associated with the campaign. • Performance Report
• Conversion ReportDimension Test Plan Name The name of the test plan associated with the campaign. • Performance Report
• Conversion ReportDimension Time Window Filter-only field. Used to specify the lookback window for the Bid Decision Report. • Bid Decision Report Measure Treatment Group Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group when using the Standard ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier. • Incrementality Report Measure Treatment Group Conversion Rate The conversion rate for the treatment group. • Incrementality Report Measure Treatment Group Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Incrementality Report Measure Treatment Group Conversions The number of conversions attributed to the treatment group. • Incrementality Report Measure Optional field passed to platform by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier. • Conversion Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. • Conversion Report Measure Number of conversions attributed on user ID, or via postback. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure vCPM The CPM calculated against viewable impressions
"Viewable" CPM, calculated using viewable impressions.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Vendor Fee Currency Code The currency code applicable for the vendor fee. • Vendor Report Dimension Vendor Fee Name The name of the Vendor Fee. • Vendor Report Measure Vendor Fees Vendor fees accrued. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Vendor ReportMeasure Vendor Fees USD Vendor fees accrued, in USD. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Vendor ReportDimension Vendor ID The ID of the Vendor. • Vendor Report Dimension Vendor Name The name of the Vendor. • Vendor Report Dimension Vendor Type The Vendor type; standard or custom. • Vendor Report Dimension Video API • Video Genre Report Dimension Video Boxing Allowed • Video Genre Report Measure Video Closes Number of video closes. • Video Genre Report Measure Video Companion Clicks Number of clicks accrued by video companion ads. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Video Companion CTR Clickthrough Rate for video companion ads. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Video Companion Required • Video Genre Report Measure Video Companion Views Views accrued by video companion ads. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Performance Report
• Video Genre ReportMeasure Video Complete Percent Percentage of video completed. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Video Completes Number of video ads that played to 100% completion. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Video Duration Duration of video creative. • Performance Report
• Video Genre ReportMeasure Video Fullscreens Number of video fullscreens. • Video Genre Report Measure Video Midpoints Number of video ads that played to at least 50% completion. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Video Mutes Number of video mutes performed. • Video Genre Report Measure Video Pauses Number of video pauses performed. • Video Genre Report Dimension Video Placement Type The placement type for the video impression. • Performance Report
• Inventory Report
• Domain Report
• Video Genre ReportDimension Video Playback Method • Video Genre Report Dimension Video Player Size Video player size. • Performance Report
• App Report
• Domain ReportDimension Video Player Size • Video Genre Report Measure Video Plays Number of video ad plays. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Video Protocols • Video Genre Report Measure Video Q1s Number of video ads that played to at least 25% completion. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Video Q3s Number of video ads that played to at least 75% completion. • Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Video Resumes Number of video resumes performed. • Video Genre Report Dimension Video Skippable • Video Genre Report Measure Video Skips Number of video ad skips registered. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Video Start Delay • Video Genre Report Measure Video Unmutes Number of video unmutes performed. • Video Genre Report Measure Viewability % The percentage of measurable impressions deemed to be viewable by vendor. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportDimension Viewability Vendor Name Name of the viewability vendor associated with the pixel used on the relevant creative. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery ReportMeasure Viewable Impressions The number of measurable impressions deemed to be viewable by vendor. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Viewable Seconds Total number of seconds that ads were deemed to be viewable by vendor. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre ReportMeasure Viewthrough Conversions The number of conversions attributed to impression activity. • Performance Report
• App Report
• Video Genre ReportDimension Week Week of the provided data; in YYYY-MM-DD format. Will display the day, month, and year. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• Audience ReportMeasure Win Rate The rate at which bids result in impressions. Defined as bids/impressions. • Bid Performance Report
• Deal ReportDimension Year Year of the provided data; in YYYY format. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience Report