Overview

The Analytics Data Dictionary is a glossary of terms for all available dimensions and measures found in Reporting. Each object includes the dimension or metric name, description, and one or more report scope(s) in which it is available. This document is updated regularly to reflect the introduction of new dimensions, metrics, and product changes.

Some dimensions and metrics are not available by default, based on capabilities enabled on your network.

The Analytics Data Dictionary serves as a comprehensive repository of all dimensions and measures accessible within the report builder. Additionally, it provides information on the report availability for each dimension and measure, enabling users to understand which reports can utilize specific data points.

Dimension

A dimension is a descriptive field for data in an Analytics report, with a data type such as text, date, or number. Dimension values do not change based on changing the time period or other fields in an Analytics report.

Examples: Advertiser, Campaign Name, Flight ID

Measure

A Measure is numeric or quantitative field for the data being aggregated/calculated/analyzed in a report. Metric values do change based on time period and other dimensions selected in the report.

Examples: CPM, Impressions, Spend

Report Availability

This column lists the specific reports that the selected dimension or measure is available in.

To view additional information for a given report type, click one of the reports below:

Dictionary

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Schema

Field

Description

Report Availability

Dimension

Account Alternative ID

The Alternative ID of the account in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report

Dimension

Account ID

The Account ID as represented in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Bid Decision Report
• Video Genre Report

Dimension

Account Name

The name of the account in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report

Dimension

Active

The active status of the relevant object in UI.

• Pacing Report
• Events Report

Dimension

Active Only

Filter-only field. Used to indicate whether pacing report queries should be scoped to only active campaigns.

• Pacing Report

Dimension

Ads Txt

The ads.txt authorization status for the request.

• Performance Report
• Inventory Report
• Bid Performance Report

Dimension

Advertiser Alternative ID

The alternative ID of the advertiser in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report

Dimension

Advertiser Category

The IAB category that the advertiser belongs to.

• Performance Report

Dimension

Advertiser Domain

The domain of the advertiser in UI.

• Performance Report

Dimension

Advertiser ID

The advertiser ID as represented in UI.

• Performance Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Deal Report
• Events Report
• Incrementality Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report

Dimension

Advertiser Name

The advertiser name as represented in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report

Dimension

Age

Exact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+.

• Audience Report

Dimension

Alternative ID

The Alternative ID of the deal in UI.

• Deal Report

Measure

Amount USD

The invoice row amount, in USD.

• DSP Billing Report

Dimension

App Bundle

A platform-specific application identifier intended to be unique to the app and independent of the exchange.

• App Report
• Conversion Report
• Video Genre Report

Dimension

App ID

Application ID. In platform, these are prepended with the relevant exchange prefix for uniqueness.

• App Report
• Video Genre Report

Dimension

App Name

Name of application reflective of associated data in report.

• App Report
• Video Genre Report

Dimension

Attribution Method

The methodology used to attribute the conversion.

• Conversion Report
• Incrementality Report

Measure

Auctions

The approximate count of bid requests eligible at a given stage/reason.

• Deal Report
• Bid Decision Report

Measure

Auctions Dropped

The approximate count of bid requests dropped in a given stage/reason.

• Bid Decision Report

Measure

Average Bid Price

Average bid price, in CPM, in the line item's currency.

• Bid Performance Report

Measure

Average Bid Price Post-Shading USD

Average bid price, in CPM, after bid shading is applied, in USD. To determine whether bid shading was applied, add the Bid Shade dimension

• Bid Performance Report

Measure

Average Viewable Seconds

Viewable Seconds / Viewable Impressions

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Base Cpm

The default bid CPM set on the line item in UI.

• Pacing Report

Dimension

Bid Hour

The datestamp (YYYY-MM-DD HH:00:00) during which a particular bid was made.

• Deal Report

Dimension

Bid Model ID

The ID of the bid model object in UI.

• Performance Report
• Bid Performance Report

Dimension

Bid Model Name

The name of the bid model object in UI.

• Bid Performance Report

Dimension

Bid Modifier ID

The ID of the bid modifier object in UI.

• Performance Report
• Bid Performance Report

Dimension

Bid Modifier Name

The name of the bid modifier object in UI.

• Performance Report

Measure

Bid Rate

The bid rate of the campaign/line item, defined as bids / auctions.

• Deal Report

Dimension

Bid Shade

The bid shade status of the won impression.

• Performance Report
• Inventory Report
• Bid Performance Report

Measure

Bid Shading Fee

The fee withheld by platform, accrued during the bid shading process. Articulated in line item's currency.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report

Measure

Bid Shading Fee USD

The fee withheld by platform, accrued during the bid shading process. Articulated in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report

Dimension

Bidding Strategy

The bidding strategy of the line item.

• Pacing Report

Measure

Bids

Number of bids submitted to exchange(s).

• Bid Performance Report
• Deal Report

Dimension

Broadcast Month

Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience Report

Dimension

Campaign Alternative ID

The Alternative ID of the campaign in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report

Dimension

Campaign Budget

The lifetime budget of the campaign.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre Report

Dimension

Campaign Budget Delivery Through Yesterday

The campaign budget delivered through the end of the previous full day.

• Pacing Report

Dimension

Campaign Budget Delivery to Date

The campaign budget delivered to date.

• Pacing Report

Dimension

Campaign Budget Type

The budget type for the campaign.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre Report

Dimension

Campaign Daily Budget

The daily budget cap for the campaign.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report

Dimension

Campaign End Date

The end date of the campaign.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre Report

Dimension

Campaign ID

The ID of the campaign in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Bid Decision Report
• Video Genre Report

Measure

Campaign Impressions

Impressions served by the campaign.

• Pacing Report

Measure

Campaign Impressions Through Yesterday

Impressions served by the campaign, exclusive of the current day.

• Pacing Report

Measure

Campaign Impressions Yesterday

Impressions served by the campaign yesterday.

• Pacing Report

Dimension

Campaign Name

The name of the campaign in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report

Dimension

Campaign OSI

OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, to date.

• Pacing Report

Dimension

Campaign OSI Yesterday

OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, through the end of the previous full day.

• Pacing Report

Dimension

Campaign Revenue Type

Campaign revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report

Measure

Campaign Spend

Spend accrued by the campaign.

• Pacing Report

Measure

Campaign Spend Through Yesterday

Spend accrued by the campaign, exclusive of the current day.

• Pacing Report

Measure

Campaign Spend Yesterday

Spend accrued by the campaign yesterday.

• Pacing Report

Dimension

Campaign Start Date

Start date of the campaign.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre Report

Dimension

City

Name of city representative of data in geography report.

• Geography Report

Dimension

City Code

Code of city represented in geography report. Represented numerically.

• Geography Report

Measure

Clicks

Number of clicks observed.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report

Measure

Clickthrough Conversions

The number of conversions attributed to click activity.

• Performance Report
• App Report
• Video Genre Report

Dimension

Content Category

Comma-separated list of IAB-defined content categories. Declared by the publisher/SSP.

• Inventory Report

Dimension

Content Language

Language in which content associated to the request is written. Declared by the publisher/SSP.

• Inventory Report
• Video Genre Report

Dimension

Content Rating

Content parental rating as provided by the publisher.

• Video Genre Report

Measure

Control Group Conversion Order

Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group. Frequently used to represent the number of items purchased, an order number, or other identifier.

• Incrementality Report

Measure

Control Group Conversion Rate

The value showing: Control group conversions/Control group impressions

• Incrementality Report

Measure

Control Group Conversion Value

Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Incrementality Report

Measure

Control Group Conversions

The number of conversions attributed to the control group.

• Incrementality Report

Measure

Control Group Impressions

The number of impressions "won" by the control group.

• Incrementality Report

Dimension

Conversion Hour

The datestamp (YYYY-MM-DD HH:00:00) for when the platform received the conversion event.

• Conversion Report

Dimension

Conversion Type

The type of conversion event.

• Conversion Report

Measure

Conversions Attributed

Number of conversions that were successfully attributed.

• Events Report

Measure

Conversions Non-Attributed

Number of conversions that were unsuccessfully attributed.

• Events Report

Measure

Conversions' Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Country

Name of country representative of data in geography report.

• Geography Report

Dimension

Country Code

Code of country represented as a string of letters. For example United States of America is represented as "USA".

• Geography Report

Measure

CPC

Cost per click, reflective of associated report data.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

CPC USD

Cost per click, in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

CPM

Cost per mille (cost per 1,000 impressions).

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre Report

Measure

CPM Cost

The CPM cost associated with the segment in UI.

• Segment Delivery Report

Measure

CPM USD

Cost per Mille (cost per 1,000 impressions), in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre Report

Dimension

Creative Alternative ID

The Alternative ID of creative in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report

Dimension

Creative ID

ID of creative in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report

Dimension

Creative Name

The name of the creative in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report

Dimension

Creative Size

The dimensions of the creative.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report

Measure

CTR

Click Through Rate, defined as clicks / impressions.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report

Dimension

Currency

The relevant currency. Expressed in ISO-4217 codes.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report

Dimension

Currency Symbol

The symbol for the relevant currency.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report

Dimension

Data Center

The data center where the request was processed.

• Performance Report
• Bid Performance Report

Dimension

Day

The date YYYY-MM-DD during which a particular bid was made.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Audience Report
• Video Genre Report

Dimension

Day of Week

The day of week during which a particular bid was made.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Events Report
• Audience Report

Dimension

Deal Auction Type

Deal auction type, adhering to OpenRTB definitions.

• Performance Report
• Inventory Report
• Bid Performance Report

Dimension

Deal Format

The format of the deal (e.g. video).

• Deal Report

Dimension

Deal ID

ID of deal in UI.

• Performance Report
• Inventory Report
• Deal Report

Dimension

Deal Name

Name of the deal in the UI, if one was provided. Deals must be added to the deals page for the name to populate in reports.

• Deal Report
• Performance Report
• Inventory Report

Dimension

Delivery Model ID

The ID of the delivery model object in UI.

• Performance Report
• Bid Performance Report

Dimension

Delivery Model Name

The name of the delivery model object in UI.

• Bid Performance Report

Dimension

Delivery Modifier ID

The ID of the delivery modifier object in UI.

• Performance Report
• Bid Performance Report

Dimension

Delivery Modifier Name

The name of the delivery modifier object in UI.

• Bid Performance Report

Dimension

Domain

The domain name where the bid request originated.
Declared by the publisher/SSP.

• Domain Report
• Video Genre Report

Dimension

Drop Order

The order in which the evaluations occurred; used for ordering only.

• Bid Decision Report

Dimension

Drop Reason

Individual evaluations of eligibility to bid on a given request.

• Bid Decision Report

Dimension

Drop Stage

Thematically grouped sets of bid eligibility evaluations (drop reasons).

• Bid Decision Report

Dimension

Education

Education level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree.

• Audience Report

Dimension

End Date

The provided end date for the deal in UI.

• Deal Report

Dimension

Environment Type

Indicates whether the request represents web- or app-based inventory.

• Performance Report
• Platform Report
• Domain Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report

Dimension

Event Alternative ID

The alternative ID of the event in UI.

• Performance Report
• App Report

Dimension

Event ID

The ID of the event in UI.

• Performance Report
• App Report
• Conversion Report
• Events Report
• Incrementality Report

Dimension

Event ID Filter

Filter-only field. Used to specify an event ID.

• Segment Delivery Report

Dimension

Event Name

The name of the event in UI.

• Performance Report
• App Report
• Conversion Report
• Events Report
• Incrementality Report

Measure

Event Order

Optional field passed to platform by customer as part of conversion event.Frequently used to represent the number of items purchased, an order number, or other identifier.

• Events Report

Measure

Event Tag Fire Count

Total count of conversions sent to platform via an event.

• Events Report

Dimension

Event Type

The type of conversion event.

• Events Report

Measure

Event Value

The value associated with the event in UI, in USD.

• Events Report

Dimension

Exchange Handle

Name of the exchange. Analogous to Inventory Source in other reports.

• Deal Report

Dimension

Experiment ID Type

The ID type used for segregation of impressions for experiment feature.

• Performance Report
• Conversion Report

Measure

Flight Budget

The budget associated with the flight in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report

Measure

Flight Budget Delivery Through Yesterday

The flight budget delivered through the end of the previous full day.

• Pacing Report

Measure

Flight Budget Delivery to Date

The flight budget delivered to date.

• Pacing Report

Dimension

Flight End Date

The end date of the flight.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report

Dimension

Flight ID

ID of Flight in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report

Measure

Flight Impressions

The flight impressions delivered to date.

• Pacing Report

Measure

Flight Impressions Through Yesterday

The flight impressions delivered through the end of the previous full day.

• Pacing Report

Measure

Flight Impressions Yesterday

The flight impressions delivered yesterday.

• Pacing Report

Measure

Flight Spend

The flight spend delivered to date.

• Pacing Report

Measure

Flight Spend Through Yesterday

The flight spend delivered through the end of the previous full day.

• Pacing Report

Measure

Flight Spend Yesterday

The flight spend delivered yesterday.

• Pacing Report

Dimension

Flight Start Date

The start date of the flight.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report

Measure

Floor Price

The floor price associated with the deal in UI.

• Deal Report

Measure

FreeWheel Household ID Conversion Order

Optional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Household ID. Frequently used to represent the number of items purchased, an order number, or other identifier.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

FreeWheel Household ID Conversion Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

FreeWheel Household ID Conversions

The number of conversions that platform was able to attribute to an impression via the FreeWheel Household ID.

• Segment Delivery Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

FreeWheel Person ID Conversion Order

Optional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Person ID. Frequently used to represent the number of items purchased, an order number, or other identifier.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

FreeWheel Person ID Conversion Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Conversion Report
• Video Genre Report

Measure

FreeWheel Person ID Conversions

The number of conversions the platform was able to attribute to an impression via the FreeWheel Person ID.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre Report

Measure

Frequency (Custom ID with Fallback)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Custom ID)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Freewheel Household ID with Fallback)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Freewheel Household ID)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Freewheel Person ID with Fallback)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Freewheel Person ID)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (IP-Based)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre Report

Measure

Frequency (Liveramp Household ID with Fallback)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Liveramp Household ID)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Liveramp Person ID with Fallback)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Liveramp Person ID)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Standard with Fallback)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Tapad Household ID with Fallback)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Tapad Household ID)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Tapad Person ID with Fallback)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Frequency (Tapad Person ID)

The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Gender

Gender (M or F).

• Audience Report

Dimension

Geo Zip

Geography zip code reflective of corresponding data.

• Geography Report

Dimension

Ghost Bidding ID Type

The ID type used for segregation of impressions for experiment feature.

• Incrementality Report

Measure

Gross Margin

Gross revenue accrued, in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report

Measure

Gross Margin Percent

Gross margin expressed as a percentage of total spend, in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report

Dimension

Guaranteed

Indicates if a given line item is a guaranteed line item.

• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report

Dimension

Home Ownership

Home ownership data (either Homeowner or Renter).

• Audience Report

Dimension

Hour

The hour during which a particular bid was made.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report

Dimension

Hour of Day

The hour of day during which a particular bid was made.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• Video Genre Report

Dimension

Household Income

Total estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+.

• Audience Report

Measure

Impressions

Number of impressions counted.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Video Genre Report

Measure

Incremental Lift

The percent difference in treatment and control group conversion rates.

• Incrementality Report

Dimension

Interstitial

Indicates if the ad tag responsible for the bid request accepts interstitial creatives.

• Inventory Report

Measure

Invalid Impression %

Percent of measurable impressions deemed to be invalid by vendor.

• Performance Report

Dimension

Invalid Impression Reason Code

Reason code for invalid impressions. Can be one of: automated browser, incongruous browser, data center traffic, or UNKNOWN.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report

Measure

Invalid Impressions

Number of measurable, invalid impressions.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Inventory Cost

Exchange clearing price, in line item currency.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Inventory Cost USD

Exchange clearing price, in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Inventory Source

The name of the exchange in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report

Dimension

Invoice Row

The corresponding element of customer invoices. Contains the following fees:

Media paid to inventory source
DSP Fee
Professional Services Fee
Bid Shading Fee
Third party data Fee (Broken out by vendor)
Small File Serving Fee
Large File Serving Fee
Cross Device Extension Fee (Broken out by vendor)
Cross Device Frequency Capping Fee (Broken out by vendor)
Cross Device Ghost Bidding Fee (Broken out by vendor)

• DSP Billing Report

Measure

IP Control Group Conversion Order

Optional field passed to platform by customer as part of conversion event, for conversions attributable to the IP control group. Frequently used to represent the number of items purchased, an order number, or other identifier.

• Incrementality Report

Measure

IP Control Group Conversion Rate

The conversion rate for the treatment group.

• Incrementality Report

Measure

IP Control Group Conversion Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Incrementality Report

Measure

IP Control Group Conversions

The number of conversions attributed via IP to the control group.

• Incrementality Report

Measure

IP Conversion Order

Optional field passed to platform by customer as part of conversion event, for conversions attributable via IP address.Frequently used to represent the number of items purchased, an order number, or other identifier.

• Conversion Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

IP Conversion Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Conversion Report
• Video Genre Report

Measure

IP Conversions

Number of conversions attributed via IP address.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

IP Conversions Attributed

Number of conversions attributable via IP address.

• Events Report

Measure

IP Conversions Non-Attributed

Number of conversions not attributable via IP address.

• Events Report

Measure

IP Conversions Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report

Measure

IP Incremental Lift

The percent difference in treatment and control group conversion rates, based on IP address segregation and attribution methods.

• Incrementality Report

Measure

IP Treatment Group Conversion Order

Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group when using the IP Address ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier.

• Incrementality Report

Measure

IP Treatment Group Conversion Rate

The conversion rate for the treatment group.

• Incrementality Report

Measure

IP Treatment Group Conversion Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided.
Used to represent the value of that conversion.

• Incrementality Report

Measure

IP Treatment Group Conversions

The number of IP conversions attributed to the treatment group.

• Incrementality Report

Dimension

Line Item Alternative ID

The alternative ID of the Line Item in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• DSP Billing Report

Dimension

Line Item Budget

The lifetime budget of the line item.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report

Measure

Line Item Budget Delivery Through Yesterday

The line item budget delivered through the end of the previous full day.

• Pacing Report

Measure

Line Item Budget Delivery to Date

The line item budget delivered to date.

• Pacing Report

Dimension

Line Item Budget Type

The budget type for the line item.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report

Dimension

Line Item Daily Budget

The daily budget of the line item.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report

Dimension

Line Item End Date

The end date of the line item.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report

Measure

Line Item Flight OSI

OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / flight duration elapsed". Evaluated at the flight level, to date.

• Pacing Report

Measure

Line Item Flight OSI Yesterday

OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed".
Evaluated at the flight level, through the end of the previous full day.

• Pacing Report

Dimension

Line Item ID

The ID of the line item in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Bid Decision Report

Measure

Line Item Impressions

Impressions served by the line item, to date.

• Pacing Report

Measure

Line Item Impressions Through Yesterday

Impressions served by the line item, exclusive of the current day.

• Pacing Report

Measure

Line Item Impressions Yesterday

Impressions served by the line item yesterday.

• Pacing Report

Dimension

Line Item Name

The name of the line item in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report

Dimension

Line Item Revenue Type

Line item revenue type determines how revenue is booked by the advertiser for a particular line item. CPM and CPC are the most common uses.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report

Dimension

Line Item Start Date

The start date of the line item.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report

Measure

Match Rate

Percentage of impressions matching to demographic data source.

• Audience Report

Measure

Measurable Impression %

The percentage of impressions deemed to be measurable.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Measurable Impressions

The count of impressions deemed to be measurable.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Measurable Invalid Impressions

The measurable impressions deemed to be invalid by vendor.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Measurement Vendor Name

The name of the measurement vendor in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report

Measure

Media Spend

Billable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee, in line item currency.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Video Genre Report

Measure

Media Spend USD

Billable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee, in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Video Genre Report

Dimension

Metro/DMA

Metro/Demographic Market Area Name. Augmented via MaxMind lookup of IP address on requests.

• Geography Report

Dimension

Metro/DMA Code

Metro/Demographic Market Area Code. Augmented via MaxMind lookup of IP address on requests.

• Geography Report

Dimension

Month

Name of the month reflective of the data.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience Report

Measure

Net Margin

Net margin accrued, In USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report

Measure

Net Margin Percent

Net margin expressed as a percentage of total spend, in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report

Dimension

Number of children

Number of children in household (0, 1-2, 3+).

• Audience Report

Dimension

Occupation

Specific occupation, represented as one of the following:

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Occupation data:

Accountants/CPA
Architects
Attorneys
Beauty
Clerical/Office
Clergy
Computer Professional
Counselors
Civil Servant
Doctors/Physicians/Surgeons
Electricians
Engineers
Executive/Administrator
Farming/Agriculture
Financial Services
Health Services
Insurance/Underwriters
Interior Designers
Landscape Architects
Middle Management
Military
Nurse
Occupational Therapy/Physical Therapy
Opticians/Optometrist
Pharmacist
Professional Driver
Professional/Technical
Psychologist
Real Estate
Retail Sales
Sales/Marketing
Self Employed
Skilled Trade/Machine/Laborer
Social Worker
Surveyors
Teacher/Educator
Veterinarian
Work From Home
Upper Management/Executive

• Audience Report

Dimension

Open Market Auction Type

Auction type, adhering to OpenRTB definitions.

• Performance Report
• Inventory Report
• Bid Performance Report

Dimension

Paced Only

Filter-only field. Used to indicate whether Pacing Report queries should be scoped to only line items using a paced bidding strategy.

• Pacing Report

Dimension

Placement

Placement ID, as provided by the publisher. Prefixed with exchange handle.

• Inventory Report

Dimension

Placement Type

Placement type declared on the request. Includes but is not limited to: banner, video, banner and video, native, audio, etc.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report

Dimension

Platform Bandwidth

Indicates if the browser is using WiFi or a carrier service when establishing an internet connection.

• Platform Report
• Video Genre Report

Dimension

Platform Browser

Name of browser. Augmented via Device Atlas lookup of declared user agent string.

• Platform Report

Dimension

Platform Browser Version

Version of browser. Augmented via Device Atlas lookup of declared user agent string.

• Platform Report

Dimension

Platform Device Make

Device make. Augmented via Device Atlas lookup of declared user agent string.

• Performance Report
• Inventory Report
• Platform Report
• App Report

Dimension

Platform Device Model

Device model. Augmented via Device Atlas lookup of declared user agent string.

• Performance Report
• Inventory Report
• Platform Report
• App Report

Dimension

Platform Device Type

Device type. Augmented via Device Atlas lookup of declared user agent string.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre Report

Dimension

Platform JS

Indicates whether the browser supports JavaScript.

• Platform Report

Dimension

Platform OS

Device operating system. Augmented via Device Atlas lookup of declared user agent string.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre Report

Dimension

Platform OS Version

Version of device's operating system. Augmented via Device Atlas lookup of declared user agent string.

• Platform Report

Measure

Postback Conversions

Conversions emitted to platform via postback endpoint.

• Performance Report
• App Report
• Video Genre Report

Dimension

Publisher ID

Publisher ID declared by the exchange on the request. Prefixed with the exchange handle for uniqueness.

• Inventory Report
• App Report
• Domain Report
• Video Genre Report

Dimension

Publisher Name

Publisher Name declared by the exchange on the request.

• Inventory Report
• App Report
• Domain Report
• Video Genre Report

Measure

Reach

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time.

The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre Report

Measure

Reach (Custom ID with Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Custom ID)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Freewheel Household ID Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Freewheel Household ID)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Freewheel Person ID with Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Freewheel Person ID)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (IP-Based)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre Report

Measure

Reach (Liveramp Household ID Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Liveramp Household ID)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Liveramp Person ID with Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Liveramp Person ID)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Standard with Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Tapad Household ID Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Tapad Household ID)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Tapad Person ID with Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Reach (Tapad Person ID)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Region/State

Region/State name. Augmented via MaxMind lookup of IP address on requests.

• Geography Report

Dimension

Region/State Code

Region/State code. Augmented via MaxMind lookup of IP address on requests.

• Geography Report

Measure

Revenue

Revenue accrued, in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report

Dimension

Seat ID

The seat used for transacting on the relevant exchange.

• Performance Report
• Bid Performance Report

Dimension

Seat Type

Seat type campaign.

• Performance Report
• Bid Performance Report

Dimension

Segment Alternative ID

The alternative ID for the Segment in UI.

• Vendor Report
• Segment Delivery Report

Dimension

Segment Key

The key of the Segment in UI.

• Segment Delivery Report

Dimension

Segment Name

The name of the Segment in UI.

• Segment Delivery Report

Dimension

Site ID

The ID of the site that generated the bid request. Declared by the exchange/publisher.

• Inventory Report
• Video Genre Report

Dimension

Site Name

The name of the site that generated the bid request. Declared by the exchange/publisher.

• Inventory Report
• Video Genre Report

Measure

Spend

Spend accrued, in line item currency. Calculation depends on line item budget type:

When budget type is Spend or Impressions, Spend = Media Spend.

When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre Report

Measure

Spend per Conversion

The ratio of budget spent to conversions accrued, USD.

• Performance Report
• Video Genre Report

Measure

Spend USD

Spend accrued, in USD. Calculation depends on line item budget type:

When budget type is Spend or Impressions, Spend = Media Spend.

When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre Report

Dimension

Standardized Content Genre

The content genre, standardized by Freewheel. This field is only used with video ad requests.

• Video Genre Report

Dimension

Start Date

The provided start date for the deal in UI.

• Deal Report

Dimension

Test Group ID

The ID of the test group associated with the line item.

• Performance Report
• Conversion Report

Dimension

Test Group Name

The name of the test group associated with the line item.

• Performance Report
• Conversion Report

Dimension

Test Plan ID

The ID of the test plan associated with the campaign.

• Performance Report
• Conversion Report

Dimension

Test Plan Name

The name of the test plan associated with the campaign.

• Performance Report
• Conversion Report

Dimension

Time Window

Filter-only field. Used to specify the lookback window for the Bid Decision Report.

• Bid Decision Report

Measure

Treatment Group Conversion Order

Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group when using the Standard ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier.

• Incrementality Report

Measure

Treatment Group Conversion Rate

The conversion rate for the treatment group.

• Incrementality Report

Measure

Treatment Group Conversion Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Incrementality Report

Measure

Treatment Group Conversions

The number of conversions attributed to the treatment group.

• Incrementality Report

Measure

User ID and Postback Conversion Order

Optional field passed to platform by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier.

• Conversion Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

User ID and Postback Conversion Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.

• Conversion Report

Measure

User ID and Postback Conversions

Number of conversions attributed on user ID, or via postback.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

vCPM

The CPM calculated against viewable impressions
"Viewable" CPM, calculated using viewable impressions.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Vendor Fee Currency Code

The currency code applicable for the vendor fee.

• Vendor Report

Dimension

Vendor Fee Name

The name of the Vendor Fee.

• Vendor Report

Measure

Vendor Fees

Vendor fees accrued.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Vendor Report

Measure

Vendor Fees USD

Vendor fees accrued, in USD.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Vendor Report

Dimension

Vendor ID

The ID of the Vendor.

• Vendor Report

Dimension

Vendor Name

The name of the Vendor.

• Vendor Report

Dimension

Vendor Type

The Vendor type; standard or custom.

• Vendor Report

Dimension

Video API

Supported API frameworks for an impression.

• Video Genre Report

Dimension

Video Boxing Allowed

Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed.

• Video Genre Report

Measure

Video Closes

Number of video closes.

• Video Genre Report

Measure

Video Companion Clicks

Number of clicks accrued by video companion ads.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Video Companion CTR

Clickthrough Rate for video companion ads.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Video Companion Required

Indicates if a banner companion ad is required to accompany the video.

• Video Genre Report

Measure

Video Companion Views

Views accrued by video companion ads.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Performance Report
• Video Genre Report

Measure

Video Complete Percent

Percentage of video completed.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Video Completes

Number of video ads that played to 100% completion.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Video Duration

Duration of video creative.

• Performance Report
• Video Genre Report

Measure

Video Fullscreens

Number of video fullscreens.

• Video Genre Report

Measure

Video Midpoints

Number of video ads that played to at least 50% completion.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Video Mutes

Number of video mutes performed.

• Video Genre Report

Measure

Video Pauses

Number of video pauses performed.

• Video Genre Report

Dimension

Video Placement Type

The placement type for the video impression.

• Performance Report
• Inventory Report
• Domain Report
• Video Genre Report

Dimension

Video Playback Method

Video playback method, as determined by the publisher.

• Video Genre Report

Dimension

Video Player Size

Video player size.

• Performance Report
• App Report
• Domain Report

Dimension

Video Player Size

Size of the video player used to generate the impression.

• Video Genre Report

Measure

Video Plays

Number of video ad plays.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Video Protocols

Video protocols that are accepted by the publisher.

• Video Genre Report

Measure

Video Q1s

Number of video ads that played to at least 25% completion.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Video Q3s

Number of video ads that played to at least 75% completion.

• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Video Resumes

Number of video resumes performed.

• Video Genre Report

Dimension

Video Skippable

Whether the trafficked creative could have been skippable.

• Video Genre Report

Measure

Video Skips

Number of video ad skips registered.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Video Start Delay

The start delay in seconds for pre-roll, mid-roll, or post-roll video ad placements.

• Video Genre Report

Measure

Video Unmutes

Number of video unmutes performed.

• Video Genre Report

Measure

Viewability %

The percentage of measurable impressions deemed to be viewable by vendor.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Dimension

Viewability Vendor Name

Name of the viewability vendor associated with the pixel used on the relevant creative.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report

Measure

Viewable Impressions

The number of measurable impressions deemed to be viewable by vendor.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Viewable Seconds

Total number of seconds that ads were deemed to be viewable by vendor.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report

Measure

Viewthrough Conversions

The number of conversions attributed to impression activity.

• Performance Report
• App Report
• Video Genre Report

Dimension

Week

Week of the provided data; in YYYY-MM-DD format. Will display the day, month, and year.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• Audience Report

Measure

Win Rate

The rate at which bids result in impressions. Defined as bids/impressions.

• Bid Performance Report
• Deal Report

Dimension

Year

Year of the provided data; in YYYY format.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience Report

Content

Space Tools

Table of Contents

Overview

Dictionary

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