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Table of Contents



Overview

The Analytics Data Dictionary is a glossary of terms for all available dimensions and measures found in Reporting. Each object includes the dimension or metric name, description, and one or more report scope(s) in which it is available. This document is updated regularly to reflect the introduction of new dimensions, metrics, and product changes. 

Some dimensions and metrics are not available by default, based on capabilities enabled on your network.

The Analytics Data Dictionary serves as a comprehensive repository of all dimensions and measures accessible within the report builder. Additionally, it provides information on the report availability for each dimension and measure, enabling users to understand which reports can utilize specific data points.

Dimension

A dimension is a descriptive field for data in an Analytics report, with a data type such as text, date, or number. Dimension values do not change based on changing the time period or other fields in an Analytics report.

Examples: Advertiser, Campaign Name, Flight ID

Measure

A Measure is numeric or quantitative field for the data being aggregated/calculated/analyzed in a report. Metric values do change based on time period and other dimensions selected in the report.

Examples: CPM, Impressions, Spend

Report Availability

This column lists the specific reports that the selected dimension or measure is available in.


To view additional information for a given report type, click one of the reports below:

  1. Performance Report
  2. Domain Report
  3. App Report
  4. Inventory Report
  5. Bid Performance Report
  6. Billing Report
  7. Conversion Report
  8. Deal Report
  9. Events Report
  10. Geography Report
  11. Incrementality Report
  12. Platform Report
  13. Pacing Report
  14. Segment Delivery Report
  15. Vendor Report
  16. Bid Decision Report
  17. Audience Report
  18. Video Genre Report

Dictionary

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SchemaFieldDescriptionReport Availability
DimensionAccount Alternative ID

The Alternative ID of the account in UI.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report

DimensionAccount IDThe Account ID as represented in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Bid Decision Report
• Video Genre Report
DimensionAccount NameThe name of the account in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report
DimensionActiveThe active status of the relevant object in UI.• Pacing Report
• Events Report
DimensionActive OnlyFilter-only field. Used to indicate whether pacing report queries should be scoped to only active campaigns.• Pacing Report
DimensionAds TxtThe ads.txt authorization status for the request.• Performance Report
• Inventory Report
• Bid Performance Report
DimensionAdvertiser Alternative IDThe alternative ID of the advertiser in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report
DimensionAdvertiser CategoryThe IAB category that the advertiser belongs to.• Performance Report
DimensionAdvertiser DomainThe domain of the advertiser in UI.• Performance Report
DimensionAdvertiser IDThe advertiser ID as represented in UI.• Performance Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Deal Report
• Events Report
• Incrementality Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report
DimensionAdvertiser NameThe advertiser name as represented in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report
DimensionAgeExact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+.• Audience Report
DimensionAlternative IDThe Alternative ID of the deal in UI.• Deal Report
MeasureAmount USDThe invoice row amount, in USD.• DSP Billing Report
DimensionApp BundleA platform-specific application identifier intended to be unique to the app and independent of the exchange.• App Report
• Conversion Report
• Video Genre Report
DimensionApp IDApplication ID. In platform, these are prepended with the relevant exchange prefix for uniqueness.• App Report
• Video Genre Report
DimensionApp NameName of application reflective of associated data in report.• App Report
• Video Genre Report
DimensionAttribution MethodThe methodology used to attribute the conversion.• Conversion Report
• Incrementality Report
MeasureAuctionsThe approximate count of bid requests eligible at a given stage/reason.• Deal Report
• Bid Decision Report
MeasureAuctions DroppedThe approximate count of bid requests dropped in a given stage/reason.• Bid Decision Report
MeasureAverage Bid PriceAverage bid price, in CPM, in the line item's currency.• Bid Performance Report
Measure

Average Bid Price Post-Shading USD

Average bid price, in CPM, after bid shading is applied, in USD. To determine whether bid shading was applied, add the Bid Shade dimension​• Bid Performance Report
MeasureAverage Viewable SecondsViewable Seconds / Viewable Impressions• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionBase CpmThe default bid CPM set on the line item in UI.• Pacing Report
DimensionBid HourThe datestamp (YYYY-MM-DD HH:00:00) during which a particular bid was made.• Deal Report
DimensionBid Model IDThe ID of the bid model object in UI.• Performance Report
• Bid Performance Report
DimensionBid Model NameThe name of the bid model object in UI.• Bid Performance Report
DimensionBid Modifier IDThe ID of the bid modifier object in UI.• Performance Report
• Bid Performance Report
DimensionBid Modifier NameThe name of the bid modifier object in UI.• Performance Report
MeasureBid RateThe bid rate of the campaign/line item, defined as bids / auctions.• Deal Report
DimensionBid ShadeThe bid shade status of the won impression.• Performance Report
• Inventory Report
• Bid Performance Report
MeasureBid Shading FeeThe fee withheld by platform, accrued during the bid shading process. Articulated in line item's currency.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
MeasureBid Shading Fee USDThe fee withheld by platform, accrued during the bid shading process. Articulated in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
DimensionBidding StrategyThe bidding strategy of the line item.• Pacing Report
MeasureBidsNumber of bids submitted to exchange(s).• Bid Performance Report
• Deal Report
DimensionBroadcast MonthBroadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience Report
DimensionCampaign Alternative IDThe Alternative ID of the campaign in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report
DimensionCampaign BudgetThe lifetime budget of the campaign.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre Report
DimensionCampaign Budget Delivery Through YesterdayThe campaign budget delivered through the end of the previous full day.• Pacing Report
DimensionCampaign Budget Delivery to DateThe campaign budget delivered to date.• Pacing Report
DimensionCampaign Budget TypeThe budget type for the campaign.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre Report
DimensionCampaign Daily BudgetThe daily budget cap for the campaign.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report
DimensionCampaign End DateThe end date of the campaign.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre Report
DimensionCampaign IDThe ID of the campaign in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Bid Decision Report
• Video Genre Report
MeasureCampaign ImpressionsImpressions served by the campaign.• Pacing Report
MeasureCampaign Impressions Through YesterdayImpressions served by the campaign, exclusive of the current day.• Pacing Report
MeasureCampaign Impressions YesterdayImpressions served by the campaign yesterday.• Pacing Report
DimensionCampaign NameThe name of the campaign in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Video Genre Report
DimensionCampaign OSIOSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, to date.• Pacing Report
DimensionCampaign OSI YesterdayOSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, through the end of the previous full day.• Pacing Report
DimensionCampaign Revenue TypeCampaign revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
MeasureCampaign SpendSpend accrued by the campaign.• Pacing Report
MeasureCampaign Spend Through YesterdaySpend accrued by the campaign, exclusive of the current day.• Pacing Report
MeasureCampaign Spend YesterdaySpend accrued by the campaign yesterday.• Pacing Report
DimensionCampaign Start DateStart date of the campaign.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• Video Genre Report
DimensionCityName of city representative of data in geography report.• Geography Report
DimensionCity CodeCode of city represented in geography report. Represented numerically. • Geography Report
MeasureClicksNumber of clicks observed.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report
MeasureClickthrough ConversionsThe number of conversions attributed to click activity.• Performance Report
• App Report
• Video Genre Report
DimensionContent CategoryComma-separated list of IAB-defined content categories. Declared by the publisher/SSP.• Inventory Report
DimensionContent LanguageLanguage in which content associated to the request is written. Declared by the publisher/SSP.• Inventory Report
• Video Genre Report
DimensionContent RatingContent parental rating as provided by the publisher.• Video Genre Report
MeasureControl Group Conversion OrderOptional field passed to platform by customer as part of conversion event, for conversions attributable to the control group. Frequently used to represent the number of items purchased, an order number, or other identifier.• Incrementality Report
MeasureControl Group Conversion RateThe value showing: Control group conversions/Control group impressions• Incrementality Report
MeasureControl Group Conversion ValueOptional field passed to platform by customer as part of conversion event, for conversions attributable to the control group. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Incrementality Report
MeasureControl Group ConversionsThe number of conversions attributed to the control group.• Incrementality Report
MeasureControl Group ImpressionsThe number of impressions "won" by the control group.• Incrementality Report
DimensionConversion HourThe datestamp (YYYY-MM-DD HH:00:00) for when the platform received the conversion event.• Conversion Report
DimensionConversion TypeThe type of conversion event.• Conversion Report
MeasureConversions AttributedNumber of conversions that were successfully attributed.• Events Report
MeasureConversions Non-AttributedNumber of conversions that were unsuccessfully attributed.• Events Report
MeasureConversions' ValueOptional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionCountryName of country representative of data in geography report.• Geography Report
DimensionCountry CodeCode of country represented as a string of letters. For example United States of America is represented as "USA".• Geography Report
MeasureCPCCost per click, reflective of associated report data.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureCPC USDCost per click, in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureCPMCost per mille (cost per 1,000 impressions).• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre Report
MeasureCPM CostThe CPM cost associated with the segment in UI.• Segment Delivery Report
MeasureCPM USDCost per Mille (cost per 1,000 impressions), in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre Report
DimensionCreative Alternative IDThe Alternative ID of creative in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report
DimensionCreative IDID of creative in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report
DimensionCreative NameThe name of the creative in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report
DimensionCreative SizeThe dimensions of the creative.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Video Genre Report
MeasureCTRClick Through Rate, defined as clicks / impressions.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report
DimensionCurrencyThe relevant currency. Expressed in ISO-4217 codes.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report
DimensionCurrency SymbolThe symbol for the relevant currency.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
DimensionData CenterThe data center where the request was processed.• Performance Report
• Bid Performance Report
DimensionDayThe date YYYY-MM-DD during which a particular bid was made.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• Audience Report
• Video Genre Report
DimensionDay of WeekThe day of week during which a particular bid was made.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Events Report
• Audience Report
DimensionDeal Auction TypeDeal auction type, adhering to OpenRTB definitions.• Performance Report
• Inventory Report
• Bid Performance Report
DimensionDeal FormatThe format of the deal (e.g. video).• Deal Report
DimensionDeal IDID of deal in UI.• Performance Report
• Inventory Report
• Deal Report
DimensionDeal NameName of the deal in the UI, if one was provided. Deals must be added to the deals page for the name to populate in reports.

• Deal Report
• Performance Report
• Inventory Report

DimensionDelivery Model IDThe ID of the delivery model object in UI.• Performance Report
• Bid Performance Report
DimensionDelivery Model NameThe name of the delivery model object in UI.• Bid Performance Report
DimensionDelivery Modifier IDThe ID of the delivery modifier object in UI.• Performance Report
• Bid Performance Report
DimensionDelivery Modifier NameThe name of the delivery modifier object in UI.• Bid Performance Report
DimensionDomainThe domain name where the bid request originated.
Declared by the publisher/SSP.
• Domain Report
• Video Genre Report
DimensionDrop OrderThe order in which the evaluations occurred; used for ordering only.• Bid Decision Report
DimensionDrop ReasonIndividual evaluations of eligibility to bid on a given request.• Bid Decision Report
DimensionDrop StageThematically grouped sets of bid eligibility evaluations (drop reasons).• Bid Decision Report
DimensionEducationEducation level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree.• Audience Report
DimensionEnd DateThe provided end date for the deal in UI.• Deal Report
DimensionEnvironment TypeIndicates whether the request represents web- or app-based inventory.• Performance Report
• Platform Report
• Domain Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report
DimensionEvent Alternative IDThe alternative ID of the event in UI.• Performance Report
• App Report
DimensionEvent IDThe ID of the event in UI.• Performance Report
• App Report
• Conversion Report
• Events Report
• Incrementality Report
DimensionEvent ID FilterFilter-only field. Used to specify an event ID.• Segment Delivery Report
DimensionEvent NameThe name of the event in UI.• Performance Report
• App Report
• Conversion Report
• Events Report
• Incrementality Report
MeasureEvent OrderOptional field passed to platform by customer as part of conversion event.Frequently used to represent the number of items purchased, an order number, or other identifier.• Events Report
MeasureEvent Tag Fire CountTotal count of conversions sent to platform via an event.• Events Report
DimensionEvent TypeThe type of conversion event.• Events Report
MeasureEvent ValueThe value associated with the event in UI, in USD.• Events Report
DimensionExchange HandleName of the exchange. Analogous to Inventory Source in other reports.• Deal Report
DimensionExperiment ID TypeThe ID type used for segregation of impressions for experiment feature.• Performance Report
• Conversion Report
MeasureFlight BudgetThe budget associated with the flight in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
MeasureFlight Budget Delivery Through YesterdayThe flight budget delivered through the end of the previous full day.• Pacing Report
MeasureFlight Budget Delivery to DateThe flight budget delivered to date.• Pacing Report
DimensionFlight End DateThe end date of the flight.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
DimensionFlight IDID of Flight in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
MeasureFlight ImpressionsThe flight impressions delivered to date.• Pacing Report
MeasureFlight Impressions Through YesterdayThe flight impressions delivered through the end of the previous full day.• Pacing Report
MeasureFlight Impressions YesterdayThe flight impressions delivered yesterday.• Pacing Report
MeasureFlight SpendThe flight spend delivered to date.• Pacing Report
MeasureFlight Spend Through YesterdayThe flight spend delivered through the end of the previous full day.• Pacing Report
MeasureFlight Spend YesterdayThe flight spend delivered yesterday.• Pacing Report
DimensionFlight Start DateThe start date of the flight.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
MeasureFloor PriceThe floor price associated with the deal in UI.• Deal Report
MeasureFreeWheel Household ID Conversion OrderOptional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Household ID. Frequently used to represent the number of items purchased, an order number, or other identifier.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFreeWheel Household ID Conversion ValueOptional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFreeWheel Household ID ConversionsThe number of conversions that platform was able to attribute to an impression via the FreeWheel Household ID.• Segment Delivery Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFreeWheel Person ID Conversion OrderOptional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Person ID. Frequently used to represent the number of items purchased, an order number, or other identifier.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFreeWheel Person ID Conversion ValueOptional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Conversion Report
• Video Genre Report
MeasureFreeWheel Person ID ConversionsThe number of conversions the platform was able to attribute to an impression via the FreeWheel Person ID.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequencyThe average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre Report
MeasureFrequency (Custom ID with Fallback)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Custom ID)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Freewheel Household ID with Fallback)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Freewheel Household ID)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Freewheel Person ID with Fallback)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Freewheel Person ID)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (IP-Based)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre Report
MeasureFrequency (Liveramp Household ID with Fallback)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Liveramp Household ID)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Liveramp Person ID with Fallback)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Liveramp Person ID)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Standard with Fallback)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Tapad Household ID with Fallback)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Tapad Household ID)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Tapad Person ID with Fallback)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureFrequency (Tapad Person ID)The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionGenderGender (M or F).• Audience Report
DimensionGeo ZipGeography zip code reflective of corresponding data.• Geography Report
DimensionGhost Bidding ID TypeThe ID type used for segregation of impressions for experiment feature.• Incrementality Report
MeasureGross MarginGross revenue accrued, in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
MeasureGross Margin PercentGross margin expressed as a percentage of total spend, in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
DimensionGuaranteedIndicates if a given line item is a guaranteed line item.• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
DimensionHome OwnershipHome ownership data (either Homeowner or Renter).• Audience Report
DimensionHourThe hour during which a particular bid was made.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
DimensionHour of DayThe hour of day during which a particular bid was made.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• Video Genre Report
DimensionHousehold IncomeTotal estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+.• Audience Report
MeasureImpressionsNumber of impressions counted.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Video Genre Report
MeasureIncremental LiftThe percent difference in treatment and control group conversion rates.• Incrementality Report
DimensionInterstitialIndicates if the ad tag responsible for the bid request accepts interstitial creatives.• Inventory Report
MeasureInvalid Impression %Percent of measurable impressions deemed to be invalid by vendor.• Performance Report
DimensionInvalid Impression Reason CodeReason code for invalid impressions. Can be one of: automated browser, incongruous browser, data center traffic, or UNKNOWN.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
MeasureInvalid ImpressionsNumber of measurable, invalid impressions.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureInventory CostExchange clearing price, in line item currency.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureInventory Cost USDExchange clearing price, in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionInventory SourceThe name of the exchange in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
DimensionInvoice Row

The corresponding element of customer invoices. Contains the following fees:

  • Media paid to inventory source
  • DSP Fee
  • Professional Services Fee
  • Bid Shading Fee
  • Third party data Fee (Broken out by vendor)
  • Small File Serving Fee
  • Large File Serving Fee
  • Cross Device Extension Fee (Broken out by vendor)
  • Cross Device Frequency Capping Fee (Broken out by vendor)
  • Cross Device Ghost Bidding Fee (Broken out by vendor)
• DSP Billing Report
MeasureIP Control Group Conversion OrderOptional field passed to platform by customer as part of conversion event, for conversions attributable to the IP control group. Frequently used to represent the number of items purchased, an order number, or other identifier.• Incrementality Report
MeasureIP Control Group Conversion RateThe conversion rate for the treatment group.• Incrementality Report
MeasureIP Control Group Conversion ValueOptional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Incrementality Report
MeasureIP Control Group ConversionsThe number of conversions attributed via IP to the control group.• Incrementality Report
MeasureIP Conversion OrderOptional field passed to platform by customer as part of conversion event, for conversions attributable via IP address.Frequently used to represent the number of items purchased, an order number, or other identifier.• Conversion Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureIP Conversion ValueOptional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Conversion Report
• Video Genre Report
MeasureIP ConversionsNumber of conversions attributed via IP address.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureIP Conversions AttributedNumber of conversions attributable via IP address.• Events Report
MeasureIP Conversions Non-AttributedNumber of conversions not attributable via IP address.• Events Report
MeasureIP Conversions ValueOptional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
MeasureIP Incremental LiftThe percent difference in treatment and control group conversion rates, based on IP address segregation and attribution methods.• Incrementality Report
MeasureIP Treatment Group Conversion OrderOptional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group when using the IP Address ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier.• Incrementality Report
MeasureIP Treatment Group Conversion RateThe conversion rate for the treatment group.• Incrementality Report
MeasureIP Treatment Group Conversion ValueOptional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided.
Used to represent the value of that conversion.
• Incrementality Report
MeasureIP Treatment Group ConversionsThe number of IP conversions attributed to the treatment group.• Incrementality Report
DimensionLine Item Alternative IDThe alternative ID of the Line Item in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
• DSP Billing Report
DimensionLine Item BudgetThe lifetime budget of the line item.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
MeasureLine Item Budget Delivery Through YesterdayThe line item budget delivered through the end of the previous full day.• Pacing Report
MeasureLine Item Budget Delivery to DateThe line item budget delivered to date.• Pacing Report
DimensionLine Item Budget TypeThe budget type for the line item.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
DimensionLine Item Daily BudgetThe daily budget of the line item.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Deal Report
• Incrementality Report
DimensionLine Item End DateThe end date of the line item.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
MeasureLine Item Flight OSIOSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / flight duration elapsed". Evaluated at the flight level, to date.• Pacing Report
MeasureLine Item Flight OSI YesterdayOSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed".
Evaluated at the flight level, through the end of the previous full day.
• Pacing Report
DimensionLine Item IDThe ID of the line item in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
• Bid Decision Report
MeasureLine Item ImpressionsImpressions served by the line item, to date.• Pacing Report
MeasureLine Item Impressions Through YesterdayImpressions served by the line item, exclusive of the current day.• Pacing Report
MeasureLine Item Impressions YesterdayImpressions served by the line item yesterday.• Pacing Report
DimensionLine Item NameThe name of the line item in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
• DSP Billing Report
DimensionLine Item Revenue TypeLine item revenue type determines how revenue is booked by the advertiser for a particular line item. CPM and CPC are the most common uses.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
DimensionLine Item Start DateThe start date of the line item.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Pacing Report
• Deal Report
• Incrementality Report
MeasureMatch RatePercentage of impressions matching to demographic data source.• Audience Report
MeasureMeasurable Impression %The percentage of impressions deemed to be measurable.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureMeasurable ImpressionsThe count of impressions deemed to be measurable.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureMeasurable Invalid ImpressionsThe measurable impressions deemed to be invalid by vendor.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionMeasurement Vendor NameThe name of the measurement vendor in UI.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
MeasureMedia SpendBillable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee, in line item currency.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Video Genre Report
MeasureMedia Spend USDBillable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee, in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Video Genre Report
DimensionMetro/DMAMetro/Demographic Market Area Name. Augmented via MaxMind lookup of IP address on requests.• Geography Report
DimensionMetro/DMA CodeMetro/Demographic Market Area Code. Augmented via MaxMind lookup of IP address on requests.• Geography Report
DimensionMonthName of the month reflective of the data.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience Report
MeasureNet MarginNet margin accrued, In USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
MeasureNet Margin PercentNet margin expressed as a percentage of total spend, in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
DimensionNumber of childrenNumber of children in household (0, 1-2, 3+).• Audience Report
DimensionOccupation

Specific occupation, represented as one of the following:

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Occupation data:
  • Accountants/CPA
  • Architects
  • Attorneys
  • Beauty
  • Clerical/Office
  • Clergy
  • Computer Professional
  • Counselors
  • Civil Servant
  • Doctors/Physicians/Surgeons
  • Electricians
  • Engineers
  • Executive/Administrator
  • Farming/Agriculture
  • Financial Services
  • Health Services
  • Insurance/Underwriters
  • Interior Designers
  • Landscape Architects
  • Middle Management
  • Military
  • Nurse
  • Occupational Therapy/Physical Therapy
  • Opticians/Optometrist
  • Pharmacist
  • Professional Driver
  • Professional/Technical
  • Psychologist
  • Real Estate
  • Retail Sales
  • Sales/Marketing
  • Self Employed
  • Skilled Trade/Machine/Laborer
  • Social Worker
  • Surveyors
  • Teacher/Educator
  • Veterinarian
  • Work From Home
  • Upper Management/Executive


• Audience Report
DimensionOpen Market Auction TypeAuction type, adhering to OpenRTB definitions.• Performance Report
• Inventory Report
• Bid Performance Report
DimensionPaced OnlyFilter-only field. Used to indicate whether Pacing Report queries should be scoped to only line items using a paced bidding strategy.• Pacing Report
DimensionPlacementPlacement ID, as provided by the publisher. Prefixed with exchange handle.• Inventory Report
DimensionPlacement TypePlacement type declared on the request. Includes but is not limited to: banner, video, banner and video, native, audio, etc.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Video Genre Report
DimensionPlatform BandwidthIndicates if the browser is using WiFi or a carrier service when establishing an internet connection.• Platform Report
• Video Genre Report
DimensionPlatform BrowserName of browser. Augmented via Device Atlas lookup of declared user agent string.• Platform Report
DimensionPlatform Browser VersionVersion of browser. Augmented via Device Atlas lookup of declared user agent string.• Platform Report
DimensionPlatform Device MakeDevice make. Augmented via Device Atlas lookup of declared user agent string.• Performance Report
• Inventory Report
• Platform Report
• App Report
DimensionPlatform Device ModelDevice model. Augmented via Device Atlas lookup of declared user agent string.• Performance Report
• Inventory Report
• Platform Report
• App Report
DimensionPlatform Device TypeDevice type. Augmented via Device Atlas lookup of declared user agent string.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre Report
DimensionPlatform JSIndicates whether the browser supports JavaScript.• Platform Report
DimensionPlatform OSDevice operating system. Augmented via Device Atlas lookup of declared user agent string.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Video Genre Report
DimensionPlatform OS VersionVersion of device's operating system. Augmented via Device Atlas lookup of declared user agent string.• Platform Report
MeasurePostback ConversionsConversions emitted to platform via postback endpoint.• Performance Report
• App Report
• Video Genre Report
DimensionPublisher IDPublisher ID declared by the exchange on the request. Prefixed with the exchange handle for uniqueness.• Inventory Report
• App Report
• Domain Report
• Video Genre Report
DimensionPublisher NamePublisher Name declared by the exchange on the request.• Inventory Report
• App Report
• Domain Report
• Video Genre Report
MeasureReach

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time.


The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre Report
MeasureReach (Custom ID with Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Custom ID)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.

The total, or sum of reach displayed in reporting is de-duplicated. This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Freewheel Household ID Fallback)

The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.


• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Freewheel Household ID)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Freewheel Person ID with Fallback)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Freewheel Person ID)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (IP-Based)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Video Genre Report
MeasureReach (Liveramp Household ID Fallback)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Liveramp Household ID)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Liveramp Person ID with Fallback)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Liveramp Person ID)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Standard with Fallback)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Tapad Household ID Fallback)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Tapad Household ID)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Tapad Person ID with Fallback)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureReach (Tapad Person ID)The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionRegion/StateRegion/State name. Augmented via MaxMind lookup of IP address on requests.• Geography Report
DimensionRegion/State CodeRegion/State code. Augmented via MaxMind lookup of IP address on requests.• Geography Report
MeasureRevenueRevenue accrued, in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
DimensionSeat IDThe seat used for transacting on the relevant exchange.• Performance Report
• Bid Performance Report
DimensionSeat TypeSeat type campaign.• Performance Report
• Bid Performance Report
DimensionSegment Alternative IDThe alternative ID for the Segment in UI.• Vendor Report
• Segment Delivery Report
DimensionSegment KeyThe key of the Segment in UI.• Segment Delivery Report
DimensionSegment NameThe name of the Segment in UI.• Segment Delivery Report
DimensionSite IDThe ID of the site that generated the bid request. Declared by the exchange/publisher.• Inventory Report
• Video Genre Report
DimensionSite NameThe name of the site that generated the bid request. Declared by the exchange/publisher.• Inventory Report
• Video Genre Report
MeasureSpend

Spend accrued, in line item currency. Calculation depends on line item budget type:

When budget type is Spend or Impressions, Spend = Media Spend. 

When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees.


• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre Report
MeasureSpend per ConversionThe ratio of budget spent to conversions accrued, USD.• Performance Report
• Video Genre Report
MeasureSpend USD

Spend accrued, in USD. Calculation depends on line item budget type:

When budget type is Spend or Impressions, Spend = Media Spend. 

When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees.

• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Vendor Report
• Geography Report
• Segment Delivery Report
• Deal Report
• Video Genre Report
DimensionStandardized Content Genre

The content genre, standardized by Freewheel. This field is only used with video ad requests.

• Video Genre Report
DimensionStart DateThe provided start date for the deal in UI.• Deal Report
DimensionTest Group IDThe ID of the test group associated with the line item.• Performance Report
• Conversion Report
DimensionTest Group NameThe name of the test group associated with the line item.• Performance Report
• Conversion Report
DimensionTest Plan IDThe ID of the test plan associated with the campaign.• Performance Report
• Conversion Report
DimensionTest Plan NameThe name of the test plan associated with the campaign.• Performance Report
• Conversion Report
DimensionTime WindowFilter-only field. Used to specify the lookback window for the Bid Decision Report.• Bid Decision Report
MeasureTreatment Group Conversion OrderOptional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group when using the Standard ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier.• Incrementality Report
MeasureTreatment Group Conversion RateThe conversion rate for the treatment group.• Incrementality Report
MeasureTreatment Group Conversion ValueOptional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Incrementality Report
MeasureTreatment Group ConversionsThe number of conversions attributed to the treatment group.• Incrementality Report
Measure

User ID and Postback Conversion Order

Optional field passed to platform by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier.• Conversion Report
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
Measure

User ID and Postback Conversion Value

Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.• Conversion Report
Measure

User ID and Postback Conversions

Number of conversions attributed on user ID, or via postback.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasurevCPMThe CPM calculated against viewable impressions
"Viewable" CPM, calculated using viewable impressions.
• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionVendor Fee Currency CodeThe currency code applicable for the vendor fee.• Vendor Report
DimensionVendor Fee NameThe name of the Vendor Fee.• Vendor Report
MeasureVendor FeesVendor fees accrued.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Vendor Report
MeasureVendor Fees USDVendor fees accrued, in USD.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Deal Report
• Vendor Report
DimensionVendor IDThe ID of the Vendor.• Vendor Report
DimensionVendor NameThe name of the Vendor.• Vendor Report
DimensionVendor TypeThe Vendor type; standard or custom.• Vendor Report
DimensionVideo API

Supported API frameworks for an impression.

• Video Genre Report
DimensionVideo Boxing Allowed

Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed.

• Video Genre Report
MeasureVideo ClosesNumber of video closes.• Video Genre Report
MeasureVideo Companion ClicksNumber of clicks accrued by video companion ads.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureVideo Companion CTRClickthrough Rate for video companion ads.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionVideo Companion Required

Indicates if a banner companion ad is required to accompany the video.

• Video Genre Report
MeasureVideo Companion ViewsViews accrued by video companion ads.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Performance Report
• Video Genre Report
MeasureVideo Complete PercentPercentage of video completed.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureVideo CompletesNumber of video ads that played to 100% completion.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionVideo DurationDuration of video creative.• Performance Report
• Video Genre Report
MeasureVideo FullscreensNumber of video fullscreens.• Video Genre Report
MeasureVideo MidpointsNumber of video ads that played to at least 50% completion.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureVideo MutesNumber of video mutes performed.• Video Genre Report
MeasureVideo PausesNumber of video pauses performed.• Video Genre Report
DimensionVideo Placement TypeThe placement type for the video impression.• Performance Report
• Inventory Report
• Domain Report
• Video Genre Report
DimensionVideo Playback Method

Video playback method, as determined by the publisher.

• Video Genre Report
DimensionVideo Player SizeVideo player size.• Performance Report
• App Report
• Domain Report
DimensionVideo Player Size

Size of the video player used to generate the impression.

• Video Genre Report
MeasureVideo PlaysNumber of video ad plays.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionVideo Protocols

Video protocols that are accepted by the publisher.

• Video Genre Report
MeasureVideo Q1sNumber of video ads that played to at least 25% completion.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureVideo Q3sNumber of video ads that played to at least 75% completion.• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureVideo ResumesNumber of video resumes performed.• Video Genre Report
DimensionVideo Skippable

Whether the trafficked creative could have been skippable.

• Video Genre Report
MeasureVideo SkipsNumber of video ad skips registered.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionVideo Start Delay

The start delay in seconds for pre-roll, mid-roll, or post-roll video ad placements.

• Video Genre Report
MeasureVideo UnmutesNumber of video unmutes performed.• Video Genre Report
MeasureViewability %The percentage of measurable impressions deemed to be viewable by vendor.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
DimensionViewability Vendor NameName of the viewability vendor associated with the pixel used on the relevant creative.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
MeasureViewable ImpressionsThe number of measurable impressions deemed to be viewable by vendor.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureViewable SecondsTotal number of seconds that ads were deemed to be viewable by vendor.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Geography Report
• Segment Delivery Report
• Video Genre Report
MeasureViewthrough ConversionsThe number of conversions attributed to impression activity.• Performance Report
• App Report
• Video Genre Report
DimensionWeekWeek of the provided data; in YYYY-MM-DD format. Will display the day, month, and year. • Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• Audience Report
MeasureWin RateThe rate at which bids result in impressions. Defined as bids/impressions.• Bid Performance Report
• Deal Report
DimensionYearYear of the provided data; in YYYY format.• Performance Report
• Inventory Report
• Platform Report
• App Report
• Domain Report
• Conversion Report
• Vendor Report
• Geography Report
• Bid Performance Report
• Segment Delivery Report
• Events Report
• Incrementality Report
• DSP Billing Report
• Audience Report

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