In this article:
Overview
New Programmatic Insights is a new section of Programmatic module that will be available in 6.42. The initial release provides users with access to both real-time and historical batch data to provide up-to-date information to help traffic and troubleshoot deals. The user experience has been improved to reduce the response time of queries as well as passing filter conditions between dashboards and customized table views.
This product will be enhanced incrementally over the coming year based on client feedback. We ask that clients provide feedback through their normal account teams so that we can factor these into our roadmap.
New Programmatic Insights will be available to all Programmatic module users. No action is required to enable. In addition, the existing version of Programmatic Insights will remain available and accessible within your network until end of Q4 2021.
New User Interface
The initial release of new Insights will contain the following sections (below). Additional sections, such as Creative Troubleshooting, will be included in future MRM releases.
- Overview: The Overview tab will be the Insights landing page and will display key metrics with graphs as well as charts breaking down metrics and top-performing deals and DSPs.
- Supply: Supply tab will capture metrics on inventory and further broken down by device, ad unit, and network item.
- Site Section Troubleshooting will be renamed to Metadata Troubleshooting and will be moved from the existing Programmatic Insights to the Supply section of New Programmatic Insights. Site Section Troubleshooting will not be available in the existing Programmatic Insights.
- A new tab called Inventory Planning will be introduced at the time of the launch. This tab will capture Remaining Avails and allow clients to forecast and plan for future programmatic sales.
- Demand: Demand tab will capture metrics from DSPs and other demand partners and provide information on the DSP, the buyer, advertisers, and creatives.
- Deals: The Deals tab provides a high-level breakdown of deals with pre-delivery, delivery, revenue, and performance metrics both in real time and historical batch data.
- The Real Time dashboard of the existing Programmatic Insights will be moved to New Programmatic Insights Deals section.
- Deal Details: Deal Details tab will provide a deep-dive with additional metrics for performance and troubleshooting. The troubleshooting section will be further broken down with metrics on failed and filtered bids and endpoint errors.
Below is the complete list of tabs currently scheduled for release and their data policies.
| Tab | Release | Data Latency | Data Retention | Max Date Selection |
|---|---|---|---|---|
| Overview | 6.42 (May 11) | 15min | Previous 3 months + Current month | 31 days |
| Supply | ||||
| 6.42 (May 11) | 6hrs | Previous 3 months + Current month | 31 days |
| 6.42 (May 11) | 1 day | Future 90 days | N/A |
| Q3 2021* | TBD | TBD | TBD |
| 6.42 (May 11) | 15min | 14 days | 7 days |
| Demand | ||||
| 6.42 (May 11) | 6hrs | Previous 3 months + Current month | 31 days |
| Q3 2021* | TBD | TBD | TBD |
Deals | ||||
| 6.42 (May 11) | 15min | Previous 3 months + Current month | 31 days |
| Q3 2021* | TBD | TBD | TBD |
| Deal Details | ||||
| 6.42 (May 11) | 6hrs | Previous 3 months + Current month | 31 days |
| 6.42 (May 11) | 15min | 28 days | 7 days |
* Release date of future tabs is subject to change
Metric Changes
New Metrics
Remaining Avails in Played Slot is a new forecasting metric available in New Programmatic Insights utilizing a new data model that will capture inventory avails; it will only be available for dates in the future.
Renamed Metrics
The following metrics will have new names in New Programmatic Insights. The definitions are unchanged and the names will remain unchanged in the existing Programmatic Insights.
| Current Name | New Name |
|---|---|
| Bids Won in Played Slot | Selected Ads in Played Slot |
| Bids Won in Played Slot - Primary | Selected Ads in Played Slot - Primary |
| Bids Won in Played Slot - Fallback | Selected Ads in Played Slot - Fallback |
| Bids Won | Selected Ads |
| Bids Won - Primary | Selected Ads - Primary |
| Bids Won - Fallback | Selected Ads - Fallback |
| Playback Ratio - Primary(%) | Playback Rate - Primary |
| Response Ratio (%) | Response Rate |
| Failed Bids Ratio (%) | Failed Bids Rate |
| Filtered Bids Ratio (%) | Filtered Bids Rate |
| Win Rate - Primary(%) | Selected Ads Rate - Primary |
| Win Rate (%) | Selected Ads Rate |
| Win Rate - Valid Bids(%) | Selected Ads Rate - Valid Bids |
| Avg Price - Bids Won | Avg Price - Selected Ads |
| 0% Complete | Measurable Video Ads Quartile Impressions |
| 25% Complete | Video Ads 25% Complete |
| 50% Complete | Video Ads 50% Complete |
| 75% Complete | Video Ads 75% Complete |
| 100% Complete | Video Ads 100% Complete |
| Response Empty | Response Error - Empty |
| Response Timeout | Response Error - Timeout |
| Response Failure | Response Error - Failure |
Removed Metrics
Due to low utilization in reporting products, the following metrics will be not available in the new Programmatic Insights. FreeWheel recommends using Gross Delivered Impressions, Net Delivered Impressions, and Playback Rate - Primary as alternatives.
- Gross Delivered Impressions - Primary
- Gross Delivered Impressions - Fallback
- Net Delivered Impressions - Primary
- Net Delivered Impressions - Fallback
- Playback Rate
Related Deprecations
Removal of Programmatic Insights
What does this mean? The current version of Programmatic Insights (Programmatic module) is planned to be removed from the MRM UI by end of Q4 2021.
Why is this being removed? New Programmatic Insights was released in 6.42 and will receive future updates and new features as part of the Programmatic module product roadmap. New Programmatic Insights will satisfy use cases of Programmatic Insights prior to the latter's removal from the MRM UI. New Programmatic will be enhanced incrementally over the coming year based on client feedback. We ask that clients provide feedback through their normal account teams so that we can factor these into our roadmap.
What do I need to do? Users are recommended to begin using New Programmatic Insights, which will be enabled for all clients with Programmatic module. Documentation for New Programmatic Insights is available on the HUB.
Am I affected? This will impact clients using Programmatic module. Programmatic Insights will remain available through 2021 but users are encouraged to transition to New Programmatic Insights.
Target Release Date: Q4 2021
Removal of Programmatic Avails in Played Slot metric
What is it? On May 11, 2021 (6.42 Release), Programmatic Avails in Played Slot will be removed from the current Programmatic Insights (Programmatic module) and Analytics in the 6.42 release. It will not be available in New Programmatic Insights.
Why is this being removed? FreeWheel will introduce a new data model for Programmatic module in 6.42. Due to the complexity of Programmatic Avails in Played Slot metric, it will not be transitioned to the new model and will not be available in reporting tools. Clients looking to report on avails can utilize Total Historical Constrained Ad Avails and Historical Unfilled Available in Analytics.
How does this impact me? If your network will be impacted, your FreeWheel account team will send a separate communication with directions on how to prepare for removal of Programmatic Avails in Played Slot. Clients should remove the Programmatic Avails in Play Slot metric from all scheduled Analytics reports.
Resources: Documentation will be updated closer to the release.