Table of Contents
A
Agency, Advertising Agency
The second-highest level entity within the OneStrata platform, but the highest level entity within the business structure.
An Agency contains one or more Business Units.
For more information, see About Entities.
Agency Currency, AC, Base Currency, Local Currency
The currency in which the Agency transacts. All cost lines in a campaign must be in the same Agency Currency.
For more information, see Costs and Calculations.
Allocated Amount
Client budget allocated to a cost line in the schedule which includes both the media cost and the fee costs.
Allocated Cost
Cost that includes both the media cost and the fee
Allocated Fee Cost
Client net cost of any fees applied to the media line which are based on the Allocated amount. If the fee is applied to more than one line, this is the portion of the fee in relation to this media line. The fee is calculated by applying the % (rate on the fee record) to the "Allocated Amount (CC) " of the placement to which it is assigned.
Assigned Fee
For more information, see About Fees and Tech Rates.
B
Billing Period
Unit of time to capture how media spend will be billed, typically a calendar month (first to last); Otherwise, the first month will be flight start date (example 1/15) to month end, and the last month will be first of the month to flight end date (example 12/20).
Business Unit
An office, branch, or subdivision within an Agency.
For more information, see About Entities.
C
Central Fee
For more information, see About Fees and Tech Rates.
Client, Advertiser
Who an Agency or Business Unit is planning and buying media for.
For more information, see About Entities.
Client Commission
For more information, see Costs and Calculations.
Client Commission Basis
The cost type that the Client Commission Percentage is applied to:
- Client Gross Cost: The amount that the client is quoted, before any discounts are applied.
- Client Net Cost: The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added.
For more information, see Costs and Calculations.
Client Commission Percentage
The percentage of commission that the client is charged.
For more information, see Costs and Calculations.
Client Currency, CC, Billing Currency
The currency in which the Agency bills the Client. All cost lines in a campaign must be in the same Client Currency.
For more information, see Costs and Calculations.
Client Discount Percentage, Client Discount %, Client Rule
For more information, see Costs and Calculations.
Client Group
An office, branch, or subdivision within an Agency.
For more information, see About Entities.
Client Net Cost
The amount that the client is charged for the media purchases, after any discounts are applied but before any commission or taxes are added.
For more information, see Costs and Calculations.
Client Discount, Client Passback
For more information, see Costs and Calculations.
Client Tax
The tax on activity that the client is charged, not including any commission.
For more information, see Costs and Calculations.
Client Tax on Commission
The tax on commission that the client is charged.
For more information, see Costs and Calculations.
Client Total Cost
The amount that the client is charged, after any discounts are applied and commission is added, but before any taxes are added.
For more information, see Costs and Calculations.
Contract
The record that links a Payee, Order Partner, and Supplier.
For more information, see About Entities.
Cost Category
A subcategory of a Media Type, like Social or Display.
For more information, see About Reference Data.
Cost Method
Like a method of purchase. It defines which fields can be edited in the schedule and what formulas & triangulation rules are applied to those fields.
Cost Model
Formulas and rules used for Calculated Fields (such as Vendor Net Cost, Client Gross Cost, etc).
Cost models Formula for how agency gross basis vs vendor basis
Cost Package
A Cost Package represents a group of (secondary) Placements and/or (secondary) Media Packages that are purchased together at a single and fixed total cost, from the same vendor.
Flight dates, the number of units, and the rate type of each secondary Placement or Media Package can be independently defined.
For more information, see About Schedules.
E
Entered Fee
For more information, see About Fees and Tech Rates.
Enterprise
The highest level entity within the OneStrata platform.
Enterprises are configured and managed by OneStrata. If you want to modify any Enterprise-level settings, contact your OneStrata representative.
For more information, see About Entities.
Exchange Rate
Exchange rate between two types of currencies.
For more information, see About Reference Data.
F
Flight Period
Unit of time within the media schedule that captures the beginning and end of an ad placement within the campaign
Format
(...)
M
Margin Cost
The Agency is billing the client a different amount for an activity from what is being paid to the vendor. The cost method of the fee line is set to Margin, and vendor costs are calculated using the Rate, the client costs are calculates using the Client Rate.
Media Type, Media
An advertising method, like Digital. Each campaign is for a single Media Type.
For more information, see About Reference Data.
Media Package
A Media Package represents a group of (children) Placements that are purchased together as a package, from the same vendor.
Flight dates, the number of units, the cost per unit, and the rate type are set at the parent Media Package level, and all children Placements inherit those values.
There are two types of Media Packages:
- Standalone Media Package: A Media Package that is purchased alone (not as part of a Cost Package)
- Secondary Media Package: A Media Package that is purchased as part of a Cost Package
For more information, see About Schedules.
O
Order Partner
The entity that runs a media activity. Order requests are sent to an Order Partner entity for confirmation or rejection. There are four types of Order Partners:
For more information, see About Entities.
Other Income Cost
(...)
P
Payee
The entity that an Agency pays for a media activity.
For more information, see About Entities.
Placement
A Placement represents the purchase of a single ad unit, with one format and one set of format dimensions.
There are three types of Placements:
- Standalone Placement: A Placement that is purchased alone (not as part of a Media Package or Cost Package)
- Child Placement: A Placement that is purchased as part of a Media Package
- Secondary Placement: A Placement that is purchased as part of a Cost Package, but not as part of a Media Package
For more information, see About Schedules.
Product
A Client's activity or brand.
For more information, see About Entities.
Product Group
An optional grouping of one or more Products.
For more information, see About Entities.
R
Rate Type
S
Supplier
Where a media activity runs. For example, a website or a self-serve platform.
For more information, see About Entities.
T
Technology Assignment
(...)
Terms & Conditions
Set of legal agreements that apply to a particular Media type, Agency, Business Unit, Client Group / Client, or Order Partner.
V
Vendor
In OneStrata, the term "vendor" is used to refer collectively to Payee, Order Partner, and Supplier entities.
For more information, see About Entities.
Vendor Currency, VC, Payable Currency
The currency in which the Agency pays the Vendor. Each cost line in a campaign can be in a different Vendor Currency.
For more information, see Costs and Calculations.
Vendor Discount
The amount of the discount that the vendor gives.
For more information, see Costs and Calculations.
Vendor Gross Cost
The amount that the vendor quotes, before any standard discounts are applied and any taxes are added.
For more information, see Costs and Calculations.
Vendor Inbox
The portal for sellers to access their orders and confirmation requests from agency buyers in OneStrata.
Vendor Net Cost
The amount that the vendor charges for the media purchase(s), after any discounts are applied but before any taxes are added.
For more information, see Costs and Calculations.
Vendor Tax
For more information, see Costs and Calculations.
Vendor Total Cost
The amount that the vendor charges, after any discounts are applied but before any taxes are added.
For more information, see Costs and Calculations.