Table of Contents
Overview
Passthrough Deal ID lists allow users to target both open marketplace and private marketplace inventory with the same line item. This simplifies trafficking for users who do not have a specific budget goal for private marketplace deals, but would still like to spend some budget on them. When using a passthrough deal ID list, line items will bid in both of the following scenarios:
- The line item targeting matches AND the deal IDs are present on the auction.
- The line item targeting matches AND the deal IDs are NOT present on the auction.
Passthrough deal IDs are set up at the account level and will be applied to all line items in that given account.
Configure Passthrough Deal IDs:
At the line item level, do not target the deal list or deal IDs; doing so will restrict bidding to the targeted deals. Other types of targeting (such as geo or device) may be applied, or targeting can be restricted to the exchanges with which passthrough deals exist.
- Navigate to Trafficking > Lists and create a New List.
- Create a deal ID list with the desired deal IDs. More information on how to create a deal ID list can be found in App/Site Targeting.
- Navigate to Admin > Accounts and select the account to apply the passthrough deal list to.
- In the Overview tab, use the Passthrough Deal Lists dropdown to select the passthrough deal lists to apply. All deal ID lists associated with this account will appear in the dropdown.
- Select Save & Close.
Please note that editing of accounts can only be done by users with both administrator and multi-account access. To enable multi-account access, please contact FreeWheel Support.