Table of Contents
Overview
This page lists the rate types in OneStrata.
Rate Types
ID | Rate Type Name | Rate Type Short Code | Rate Type Category | Unit Type | Rate Divider |
---|---|---|---|---|---|
1 | Fixed | Fixed | Fixed | N/A | N/A |
40 | Percentage of Media | Percentage of Media | POM | N/A | 1 |
2 | CPM (Impressions) | CPM | Volume-based | Impressions | 1000 |
3 | CPC (Clicks) | CPC | Volume-based | Clicks | 1 |
4 | CPA (Acquisitions) | CPA | Volume-based | Acquisitions | 1 |
11 | CPA (Conversions) | CPA | Volume-based | Conversions | 1 |
12 | CPA (Leads) | CPA | Volume-based | Leads | 1 |
13 | CPE (Engagements) | CPE | Volume-based | Engagements | 1 |
14 | CPV (Views) | CPV | Volume-based | Views | 1 |
15 | CPV (Completed Views) | CPV | Volume-based | Completed views | 1 |
16 | CPV (Visits) | CPV | Volume-based | Visits | 1 |
17 | CPLPV (Landing Page Views) | CPLPV | Volume-based | Landing page views | 1 |
18 | CPL (Likes) | CPL | Volume-based | Likes | 1 |
19 | CPSU (Swipe Ups) | CPSU | Volume-based | Swipe ups | 1 |
20 | CPM (Messages) | CPM | Volume-based | Messages | 1 |
21 | CPUR (Unique Reach) | CPUR | Volume-based | Unique reach | 1 |
22 | CPS (Sent InMails) | CPS | Volume-based | Sent inmails | 1 |
23 | CPL (Lands) | CPL | Volume-based | Lands | 1 |
24 | CPLC (Link Clicks) | CPLC | Volume-based | Link clicks | 1 |
25 | CPP (Purchases) | CPP | Volume-based | Purchases | 1 |
26 | CPATC (Add To Carts) | CPATC | Volume-based | Add to carts | 1 |
27 | CPCV (Content Views) | CPCV | Volume-based | Content views | 1 |
28 | CPL (Lifts) | CPL | Volume-based | Lifts | 1 |
29 | CPR (Reads) | CPR | Volume-based | Reads | 1 |
30 | dCPM (Dynamic Impressions) | dCPM | Volume-based | Impressions | 1000 |
31 | dCPC (Dynamic Clicks) | dCPC | Volume-based | Clicks | 1 |
32 | dCPA (Dynamic Actions) | dCPA | Volume-based | Actions | 1 |
33 | dCPE (Dynamic Engagements) | dCPE | Volume-based | Engagements | 1 |
34 | dCPV (Dynamic Views) | dCPV | Volume-based | Views | 1 |
35 | dCPMV (Dynamic Viewable Impressions) | dCPMV | Volume-based | Viewable impressions | 1000 |
36 | dCPCV (Dynamic Completed Views) | dCPCV | Volume-based | Completed views | 1 |
37 | vCPM (Viewable Impressions) | vCPM | Volume-based | Viewable impressions | 1000 |
38 | vCPCV (Viewable Completed Views) | vCPCV | Volume-based | Viewable completed views | 1 |
39 | vCPV (Viewable Views) | vCPV | Volume-based | Viewable views | 1 |
41 | CPA (Actions) | CPA | Volume-based | Actions | 1 |