Table of Contents
Overview
This page lists the rate types in OneStrata.
Rate Types
| ID | Rate Type Name | Rate Type Short Code | Rate Type Category | Unit Type | Rate Divider |
|---|---|---|---|---|---|
| 1 | Fixed | Fixed | Fixed | N/A | N/A |
| 40 | Percentage of Media | Percentage of Media | POM | N/A | 1 |
| 2 | CPM (Impressions) | CPM | Volume-based | Impressions | 1000 |
| 3 | CPC (Clicks) | CPC | Volume-based | Clicks | 1 |
| 4 | CPA (Acquisitions) | CPA | Volume-based | Acquisitions | 1 |
| 11 | CPA (Conversions) | CPA | Volume-based | Conversions | 1 |
| 12 | CPA (Leads) | CPA | Volume-based | Leads | 1 |
| 13 | CPE (Engagements) | CPE | Volume-based | Engagements | 1 |
| 14 | CPV (Views) | CPV | Volume-based | Views | 1 |
| 15 | CPV (Completed Views) | CPV | Volume-based | Completed views | 1 |
| 16 | CPV (Visits) | CPV | Volume-based | Visits | 1 |
| 17 | CPLPV (Landing Page Views) | CPLPV | Volume-based | Landing page views | 1 |
| 18 | CPL (Likes) | CPL | Volume-based | Likes | 1 |
| 19 | CPSU (Swipe Ups) | CPSU | Volume-based | Swipe ups | 1 |
| 20 | CPM (Messages) | CPM | Volume-based | Messages | 1 |
| 21 | CPUR (Unique Reach) | CPUR | Volume-based | Unique reach | 1 |
| 22 | CPS (Sent InMails) | CPS | Volume-based | Sent inmails | 1 |
| 23 | CPL (Lands) | CPL | Volume-based | Lands | 1 |
| 24 | CPLC (Link Clicks) | CPLC | Volume-based | Link clicks | 1 |
| 25 | CPP (Purchases) | CPP | Volume-based | Purchases | 1 |
| 26 | CPATC (Add To Carts) | CPATC | Volume-based | Add to carts | 1 |
| 27 | CPCV (Content Views) | CPCV | Volume-based | Content views | 1 |
| 28 | CPL (Lifts) | CPL | Volume-based | Lifts | 1 |
| 29 | CPR (Reads) | CPR | Volume-based | Reads | 1 |
| 30 | dCPM (Dynamic Impressions) | dCPM | Volume-based | Impressions | 1000 |
| 31 | dCPC (Dynamic Clicks) | dCPC | Volume-based | Clicks | 1 |
| 32 | dCPA (Dynamic Actions) | dCPA | Volume-based | Actions | 1 |
| 33 | dCPE (Dynamic Engagements) | dCPE | Volume-based | Engagements | 1 |
| 34 | dCPV (Dynamic Views) | dCPV | Volume-based | Views | 1 |
| 35 | dCPMV (Dynamic Viewable Impressions) | dCPMV | Volume-based | Viewable impressions | 1000 |
| 36 | dCPCV (Dynamic Completed Views) | dCPCV | Volume-based | Completed views | 1 |
| 37 | vCPM (Viewable Impressions) | vCPM | Volume-based | Viewable impressions | 1000 |
| 38 | vCPCV (Viewable Completed Views) | vCPCV | Volume-based | Viewable completed views | 1 |
| 39 | vCPV (Viewable Views) | vCPV | Volume-based | Viewable views | 1 |
| 41 | CPA (Actions) | CPA | Volume-based | Actions | 1 |