Table of Contents



Overview

This page lists the available rate types.


Rate Type Terms

The table of rate types uses the following terms:

TermDescription
Rate Divider

A number by which the rate is divided, when calculating costs.

If the Rate Divider is 1000, this means that the unit type is purchased at a cost per mille/thousand (CPM/CPT) rate.

For example, if the rate type is CPM (Impressions), the Units value is 100,000, and the Vendor Net Rate is $1.00, this means that:

  • Units: 100,000 impressions are purchased
  • Rate (Vendor Net Rate): $1.00 per 1,000 impressions
  • Cost (Vendor Net Cost): $100.00 (= 100,000 units x ($1.00 / 1,000 units))
Available For Schedule LinesWhether or not the rate type can be added to a Schedule grid line
Available for Fee Record
  • What type of Fee record (Central or Assigned) the rate type can be added to, if any



Rate Types

IDNameShort CodeUnit Type

Category

Rate Divider

Available For Schedule Lines

Available For Fee Records

1FixedFixedN/AFixedN/AYesCentral
40Percentage of MediaPercentage of MediaN/APOM1NoAssigned
2CPM (Impressions)CPMImpressionsVolume-based1000YesAssigned
3CPC (Clicks)CPCClicksVolume-based1YesAssigned
4CPA (Acquisitions)CPAAcquisitionsVolume-based1YesAssigned
11CPA (Conversions)CPAConversionsVolume-based1YesAssigned
12CPA (Leads)CPALeadsVolume-based1YesAssigned
13CPE (Engagements)CPEEngagementsVolume-based1YesAssigned
14CPV (Views)CPVViewsVolume-based1YesAssigned
15CPV (Completed Views)CPVCompleted viewsVolume-based1YesAssigned
16CPV (Visits)CPVVisitsVolume-based1YesAssigned
17CPLPV (Landing Page Views)CPLPVLanding page viewsVolume-based1YesAssigned
18CPL (Likes)CPLLikesVolume-based1YesAssigned
19CPSU (Swipe Ups)CPSUSwipe upsVolume-based1YesAssigned
20CPM (Messages)CPMMessagesVolume-based1YesAssigned
21CPUR (Unique Reach)CPURUnique reachVolume-based1YesAssigned
22CPS (Sent InMails)CPSSent inmailsVolume-based1YesAssigned
23CPL (Lands)CPLLandsVolume-based1YesAssigned
24CPLC (Link Clicks)CPLCLink clicksVolume-based1YesAssigned
25CPP (Purchases)CPPPurchasesVolume-based1YesAssigned
26CPATC (Add To Carts)CPATCAdd to cartsVolume-based1YesAssigned
27CPCV (Content Views)CPCVContent viewsVolume-based1YesAssigned
28CPL (Lifts)CPLLiftsVolume-based1YesAssigned
29CPR (Reads)CPRReadsVolume-based1YesAssigned
30dCPM (Dynamic Impressions)dCPMImpressionsVolume-based1000YesNo
31dCPC (Dynamic Clicks)dCPCClicksVolume-based1YesNo
32dCPA (Dynamic Actions)dCPAActionsVolume-based1YesNo
33dCPE (Dynamic Engagements)dCPEEngagementsVolume-based1YesNo
34dCPV (Dynamic Views)dCPVViewsVolume-based1YesNo
35dCPMV (Dynamic Viewable Impressions)dCPMVViewable impressionsVolume-based1000YesNo
36dCPCV (Dynamic Completed Views)dCPCVCompleted viewsVolume-based1YesNo
37vCPM (Viewable Impressions)vCPMViewable impressionsVolume-based1000YesAssigned
38vCPCV (Viewable Completed Views)vCPCVViewable completed viewsVolume-based1YesAssigned
39vCPV (Viewable Views)vCPVViewable viewsVolume-based1YesAssigned
41CPA (Actions)CPAActionsVolume-based1YesAssigned